🇮🇪Ireland

Simple vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Pixi are British skincare brands offering gentle everyday essentials designed to nourish the complexion. The former is known for its moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, while the latter is celebrated for its toners, serums, eye products, and moisturizers. Both brands suit oily skin and mature skin best, though they differ through their foundational lineups, targeted solutions, and distinct founding years.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Simple and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Pixi products

People Say

SimplePixi
  • Hydrating and non-drying Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Brightening and radiance Not notedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Affordable price and good value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Cooling and soothing effect Not notedOften Mentioned
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
    • “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
    • “lovely subtle rose scent — Pixi Rose Tonic”
  • Residue and film issues Sometimes NotedOften Mentioned
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “too greasy — Pixi Glow Mist”
  • Struggles with waterproof makeup and coverage Often MentionedSometimes Noted
    • “didn't notice change in dark circles — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Not strong enough — Pixi Retinol Tonic”
    • “didn't do anything — Pixi Rose Tonic”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts and skin reactions Sometimes NotedRarely Noted
    • “broke me out — Pixi Glow Tonic”
    • “caused cystic acne — Pixi Rose Oil Blend”
    • “Caused bad breakouts — Pixi Retinol Tonic”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Pixi routines for dry skin

See multi-brand routine · 98% fit

Simple vs Pixi routines for oily skin

See multi-brand routine · 96% fit

Simple vs Pixi routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Simple or Pixi: which is better?

Simple is better for gentle, budget-friendly care, while Pixi is better for radiance and brightening. The products on this page help with hydration, but Simple is less likely to cause irritation.

What is the difference between Simple and Pixi?

Simple offers affordable, value-friendly products known for being gentle on sensitive skin, whereas Pixi focuses more on radiance and deep hydration. Lovi rates Pixi's routine fit as Superior across all skin types, while Simple's products on this page list no fragrance.

Simple or Pixi for dry skin?

For dry skin, Pixi offers a Superior routine fit, whereas Simple has an Average to High fit across its dry skin products. Pixi provides deep hydration and radiance, while Simple features gentle, value-friendly moisturizers with key ingredients like glycerin and niacinamide.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Pixi: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers that are well-liked by reviewers, whereas Pixi provides options like its Rose Oil Blend for dry skin. Lovi rates the routine fit for both brands as Superior across skin types.

Which is more affordable, Simple or Pixi?

Simple offers more affordable prices and good value compared to Pixi.

Between Simple and Pixi, which brand has products that are entirely free of fragrance?

Simple features products on this page that are entirely free of fragrance, whereas Pixi includes fragrance in 7 of its 10 products.

How do the founding years and corporate ownership of Simple and Pixi compare?

Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, whereas Pixi was founded in 1999 in the United Kingdom and is independently owned.

Which brand performs better for brightening and radiance according to review themes?

According to review themes, Pixi performs better for brightening and radiance compared to Simple.

Simple or Pixi for oily skin?

For oily skin, Lovi rates both Simple and Pixi as having a Superior routine fit. Pixi brings deep hydration and radiance and helps brighten the skin, while Simple offers lightweight, value-friendly moisturizers.

Simple or Pixi for sensitive skin?

Simple is gentler on sensitive skin, whereas Pixi offers a superior routine fit for sensitive skin on this page. Niacinamide in Simple may help reduce irritation, while hyaluronic acid and aloe vera in Pixi help soothe the skin.

The British Journal of Dermatology, 2002Journal of Pharmacy & Pharmaceutical Sciences, 2015

Simple or Pixi for acne-prone skin?

Simple is a good option for acne-prone skin, as the products on this page feature a Lovi fit level of High for this skin type and reviewers mention they are gentle and sensitive-skin-friendly. Pixi also fits acne-prone skin well, offering items like Glow Tonic with a Superior Lovi fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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