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Simple vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Pixi are British skincare brands offering reliable daily essentials for balanced complexions. Simple is known for gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit oily and acne-prone skin best. Pixi is known for nourishing toners, targeted serums, refreshing eye products, and hydrating moisturizers, which suit dry and acne-prone skin best. While both brands support healthy skin through thoughtful formulation, they differ in their foundational ingredients and primary skin type focus.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Simple and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Pixi products

People Say

SimplePixi
  • Hydrating and non-drying Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Brightening and radiance Not notedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Affordable price and good value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Cooling and soothing effect Not notedOften Mentioned
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
    • “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
    • “lovely subtle rose scent — Pixi Rose Tonic”
  • Residue and film issues Sometimes NotedOften Mentioned
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “too greasy — Pixi Glow Mist”
  • Struggles with waterproof makeup and coverage Often MentionedSometimes Noted
    • “didn't notice change in dark circles — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Not strong enough — Pixi Retinol Tonic”
    • “didn't do anything — Pixi Rose Tonic”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts and skin reactions Sometimes NotedRarely Noted
    • “broke me out — Pixi Glow Tonic”
    • “caused cystic acne — Pixi Rose Oil Blend”
    • “Caused bad breakouts — Pixi Retinol Tonic”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Pixi routines for dry skin

See multi-brand routine · 99% fit

Simple vs Pixi routines for oily skin

See multi-brand routine · 96% fit

Simple vs Pixi routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Simple or Pixi: which is better?

Simple tends to be better for sensitive skin due to being fragrance-free and offering gentle formulations, whereas Pixi excels at providing deep hydration and radiance through active ingredients like hyaluronic acid and retinol.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Archives of Dermatology, 2007

What is the difference between Simple and Pixi?

Simple offers affordable, fragrance-free products that reviewers note are gentle on sensitive skin, whereas Pixi focuses on radiance and brightening with key ingredients like aloe vera and hyaluronic acid. For the products on this page, Lovi rates both brands as having a Superior routine fit across all skin types.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Simple or Pixi for dry skin?

For dry skin, Pixi achieves a Superior routine fit level while Simple reaches a High fit level on this page. Pixi provides deep hydration and radiance, whereas the products on this page for Simple are fragrance-free and offer value-friendly moisturizers.

Simple or Pixi: which moisturizer is better?

Simple offers the products on this page that are noted as lightweight and value-friendly moisturizers, while Pixi provides options like the Rose Oil Blend. Lovi rates the routine fit for dry skin as High for Simple and Superior for Pixi.

Which is more affordable, Simple or Pixi?

Simple offers more affordable price and good value compared to Pixi.

How do the foundation years and company ownership compare between Simple and Pixi?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas Pixi was also founded in the United Kingdom but in 1999 and remains independently owned.

Which brand performs better when it comes to gentle on sensitive skin, Simple or Pixi?

Simple performs better when it comes to being gentle on sensitive skin. Reviewers note that the products on this page for Simple are gentle and sensitive-skin-friendly, whereas Pixi sometimes has skin irritation and sensitivity issues.

What are the key ingredients featured across Simple and Pixi products?

Simple features niacinamide and glycerin across its products. Pixi highlights aloe vera and hyaluronic acid in its formulations.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Pixi for oily skin?

For oily skin, both brands offer good options, though Lovi rates Pixi as Superior and Simple as High for this skin type. Pixi products on this page often help provide radiance and cooling effects, while Simple products on this page are known for being lightweight and value-friendly.

Simple or Pixi for acne-prone skin?

For acne-prone skin, both Simple and Pixi are options, with Pixi achieving a Superior routine fit and Simple achieving a High routine fit. Pixi offers brightening and radiance, while Simple provides affordable pricing and good value.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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