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Simple vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Pixi are British skincare brands offering gentle everyday essentials crafted with thoughtful ingredients. Simple is known for its moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit oily and acne-prone skin best. Pixi is beloved for its toners, serums, eye products, and moisturizers that suit sensitive and acne-prone skin best. While both brands cater well to blemish-prone complexions, they differ in their founding eras, ingredient focal points, and broader product ranges.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Simple and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Pixi products

People Say

SimplePixi
  • Hydrating and non-drying Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Brightening and radiance Not notedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Affordable price and good value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Cooling and soothing effect Not notedOften Mentioned
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
    • “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
    • “lovely subtle rose scent — Pixi Rose Tonic”
  • Residue and film issues Sometimes NotedOften Mentioned
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “too greasy — Pixi Glow Mist”
  • Struggles with waterproof makeup and coverage Often MentionedSometimes Noted
    • “didn't notice change in dark circles — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Not strong enough — Pixi Retinol Tonic”
    • “didn't do anything — Pixi Rose Tonic”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts and skin reactions Sometimes NotedRarely Noted
    • “broke me out — Pixi Glow Tonic”
    • “caused cystic acne — Pixi Rose Oil Blend”
    • “Caused bad breakouts — Pixi Retinol Tonic”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Pixi routines for dry skin

See multi-brand routine · 97% fit

Simple vs Pixi routines for oily skin

See multi-brand routine · 95% fit

Simple vs Pixi routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Simple or Pixi: which is better?

Simple offers more affordable prices and is gentler on sensitive skin, whereas Pixi stands out for its brightening and radiance benefits. Both brands provide lightweight and non-greasy textures along with hydrating and non-drying options across the products on this page.

What is the difference between Simple and Pixi?

Simple offers budget-friendly products that are generally gentle on sensitive skin, whereas Pixi focuses more on delivering radiance and hydration with key ingredients like hyaluronic acid and aloe vera.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Iranian Journal of Medical Sciences, 2019

Simple or Pixi for dry skin?

Simple is typically preferred for dry skin due to its affordable and gentle, fragrance-free moisturizers, while Pixi offers deeply hydrating and brightening formulas that may help improve moisture levels. Hyaluronic acid helps provide hydration benefits for dry skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Simple or Pixi: which moisturizer is better?

Simple offers lighter and more budget-friendly moisturizers, whereas Pixi focuses on deep hydration and brightening benefits. Reviewers note that Simple products are gentle on sensitive skin, while Pixi delivers more radiance and glow.

Which is more affordable, Simple or Pixi?

Simple is more affordable than Pixi and offers better value. Reviewers note that the products on this page for Simple provide budget-friendly options.

Between Simple and Pixi, which brand offers fragrance-free products across its entire page lineup?

Simple offers fragrance-free products across its entire page lineup, whereas Pixi includes fragrance in some of its items.

How do the founding years and company ownership compare between Simple and Pixi?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas Pixi was also founded in the United Kingdom in 1999 but remains independently owned.

Which brand performs better for brightening and radiance according to the review themes?

Pixi performs better for brightening and radiance according to the review themes.

Simple or Pixi for oily skin?

For oily skin, both brands work well, with Lovi fit levels of High for Simple and Superior for Pixi. Pixi helps bring radiance and glow, while Simple offers more affordable pricing.

Simple or Pixi for sensitive skin?

Simple is gentler on sensitive skin, whereas Pixi provides superior routine fit. The products on this page for Simple are rated High for sensitive skin, and reviewers note that they are gentle and sensitive-skin-friendly.

Simple or Pixi for acne-prone skin?

Simple is the better choice for acne-prone skin because it is more gentle on sensitive skin and helps avoid irritation, whereas Pixi is more often linked to breakouts and skin reactions. Additionally, niacinamide helps reduce pigmentation in Simple products, while retinol in Pixi helps improve cell growth in aging skin.

The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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