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Simple vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Pixi are British skincare brands known for gentle, effective daily offerings. Simple, founded in 1960 and owned by Unilever PLC, features skin-friendly ingredients like niacinamide and glycerin in its moisturizers, makeup removers, cleansers, and toners, while the 1999 brand Pixi is beloved for its toners, serums, eye products, and moisturizers. The first brand suits acne-prone and oily acne-prone skin best with barrier-respecting formulas, whereas the second brand suits oily and sensitive skin best with balanced care. While both deliver reliable results for a calm, radiant complexion, they differ in their specific formulations and founding histories.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Simple and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Pixi products

People Say

SimplePixi
  • Hydrating and non-drying Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Gentle on sensitive skin Mostly MentionedSometimes Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Brightening and radiance Not notedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Affordable price and good value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Cooling and soothing effect Not notedOften Mentioned
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
    • “genuinely depuffs my under eyes — Pixi DetoxifEYE Depuffing Eye Patches”
    • “lovely subtle rose scent — Pixi Rose Tonic”
  • Residue and film issues Sometimes NotedOften Mentioned
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “too greasy — Pixi Glow Mist”
  • Struggles with waterproof makeup and coverage Often MentionedSometimes Noted
    • “didn't notice change in dark circles — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Not strong enough — Pixi Retinol Tonic”
    • “didn't do anything — Pixi Rose Tonic”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Caused breakouts and skin reactions Sometimes NotedRarely Noted
    • “broke me out — Pixi Glow Tonic”
    • “caused cystic acne — Pixi Rose Oil Blend”
    • “Caused bad breakouts — Pixi Retinol Tonic”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”

Simple vs Pixi routines for dry skin

Buy Pixi routine · A$284.74 · 94% fitBuy Simple routine · A$208.81 · 84% fitSee multi-brand routine · 97% fit

Simple vs Pixi routines for oily skin

Buy Pixi routine · A$463.41 · 95% fitBuy Simple routine · A$388.80 · 86% fitSee multi-brand routine · 96% fit

Simple vs Pixi routines for combination skin

Buy Pixi routine · A$445.60 · 92% fitBuy Simple routine · A$322.10 · 84% fitSee multi-brand routine · 95% fit

Questions and answers

Simple or Pixi: which is better?

Simple tends to be better for value and gentleness on sensitive skin, whereas Pixi delivers stronger results for radiance, hydration, and brightening.

What is the difference between Simple and Pixi?

Simple offers affordable, fragrance-free products that reviewers often note as gentle on sensitive skin, while Pixi provides options featuring ingredients like aloe vera and hyaluronic acid that reviewers frequently praise for providing deep hydration and radiance. Lovi rates Pixi's routine fit as Superior for dry skin compared to Simple's High fit.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Iranian Journal of Medical Sciences, 2019

Simple or Pixi for dry skin?

Both Simple and Pixi offer products for dry skin, with Lovi fit levels ranging from Average to Superior across their specific ranges. Pixi features ingredients like hyaluronic acid, which helps with skin hydration and wound healing. Simple provides budget-friendly, fragrance-free options like the Replenishing Rich Moisturiser that are gentle on sensitive skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Simple or Pixi: which moisturizer is better?

Simple offers lightweight, value-friendly moisturizers that every product on this page lists no fragrance in, while Pixi provides options like the Rose Oil Blend. Lovi rates the routine fit for dry skin as High for Simple and Superior for Pixi.

Which is more affordable, Simple or Pixi?

Simple offers more affordable options and better value, making it the budget-friendly choice between the two brands.

Do Simple and Pixi products contain fragrance?

Every product on the Simple page lists no fragrance in its ingredients, whereas Pixi offers a mix with seven fragrance-free products and three that contain fragrance.

How do the founding years and ownership of Simple and Pixi compare?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas Pixi was also founded in the United Kingdom in 1999 but is independently owned.

Which brand performs better for brightening and radiance according to reviewers?

Pixi performs better for brightening and radiance according to reviewers, while also offering brightening and smoothing serums and deep hydration. Every product on the Simple page lists no fragrance, whereas 7 of 10 Pixi products on this page list no fragrance.

Simple or Pixi for oily skin?

For oily skin, both Simple and Pixi achieve a Superior routine fit on Lovi. Pixi features key ingredients like aloe vera and hyaluronic acid, whereas Simple offers products with niacinamide and glycerin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

Simple or Pixi for sensitive skin?

Simple is better for sensitive skin as review themes show it is gentler on sensitive skin than Pixi. Lovi rates the routine fit for sensitive skin as High for Simple and Superior for Pixi.

Simple or Pixi for acne-prone skin?

For acne-prone skin, Pixi Glow Tonic and Retinol Tonic each achieve a Superior Lovi fit level on the products on this page. Niacinamide in Simple helps control pigmentation and aging, while retinol in Pixi stimulates collagen accumulation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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