🇬🇧United Kingdom

Beauty of Joseon vs Kiehl's

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Kiehl's are distinct skincare brands founded in 2016 and 1851, respectively. Beauty of Joseon is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Kiehl's is cherished for moisturizers, serums, toners, and eye products anchored by glycerin and squalane, suiting skin with dark spots and mature skin best. Both brands differ in their specific offerings, as the Korean brand focuses on gentle daily care while the American brand offers targeted relief.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Kiehl's products

People Say

Beauty of JoseonKiehl's
  • Unique or Pleasant Texture and Absorption Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “Absorbs quickly — Kiehl's Ultra Facial Cream”
  • Deep Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
  • Gentle and Non-Irritating Formulation Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Radiant Skin and Glow Sometimes NotedOften Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “woke up glowing — Kiehl's Midnight Recovery Concentrate”
    • “Skin looks radiant — Kiehl's Clearly Corrective™ Dark Spot Solution”
  • Gentle Exfoliation and Texture Smoothing Sometimes NotedSometimes Noted
    • “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “skin looked & felt smoother — Kiehl's Super Multi-Corrective Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “pores look smaller — Beauty of Joseon Glow Serum”
    • “keeps my oils at bay — Kiehl's Rare Earth Deep Pore Cleansing Masque”
  • High Price Point Not notedMostly Mentioned
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “dealing with cystic acne — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Scent and Fragrance Issues Often MentionedRarely Noted
    • “smells clinical — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “faint lab smell — Kiehl's Better Screen UV Serum”
    • “smell is overpowering — Kiehl's Midnight Recovery Concentrate”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Kiehl's routines for dry skin

Buy Beauty of Joseon routine · £76.43 · 87% fitBuy Kiehl's routine · £181.95 · 82% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Kiehl's routines for oily skin

Buy Kiehl's routine · £283.08 · 83% fitBuy Beauty of Joseon routine · £119.89 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Kiehl's routines for combination skin

Buy Kiehl's routine · £285.07 · 84% fitBuy Beauty of Joseon routine · £107.15 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Kiehl's: which is better?

Beauty of Joseon is better for gentle, non-irritating formulas and pore or oil control, while Kiehl's is better for gentle exfoliation and texture smoothing. Both brands offer equal routine fits for dry, oily, combination, sensitive, acne-prone, dark spot, and dry sensitive skin types.

What is the difference between Beauty of Joseon and Kiehl's?

Beauty of Joseon is known for gentle, non-irritating formulas that help with pore and oil control, while Kiehl's is often noted for gentle exfoliation and texture smoothing. Both brands offer high routine fit levels across most skin types, though Kiehl's generally fits mature skin better.

Beauty of Joseon or Kiehl's for dry skin?

Both Beauty of Joseon and Kiehl's are good options for dry skin, as the products on this page offer a High routine fit for this skin type. Beauty of Joseon is noted for being gentle and non-irritating, while Kiehl's focuses on deep hydration and moisture.

Beauty of Joseon or Kiehl's: which cleanser is better?

Both brands offer strong cleansers, but Beauty of Joseon is noted as generally gentler and better for pore and oil control, whereas Kiehl's is frequently cited for higher prices and potential skin irritation.

Which is more affordable, Beauty of Joseon or Kiehl's?

Beauty of Joseon is more affordable, as high price points are frequently noted as a drawback for Kiehl's while Beauty of Joseon scores better in pricing.

Between Beauty of Joseon and Kiehl's, which brand is better suited for mature skin?

Kiehl's is better suited for mature skin, achieving a High routine fit level compared to Beauty of Joseon's Average fit. Furthermore, Kiehl's offers targeted products like the Retinol Skin-Renewing Daily Micro-Dose Serum, which may help stimulate collagen accumulation in aged human skin.

The Journal of Investigative Dermatology, 2000

How do the fragrance ingredients compare between Beauty of Joseon and Kiehl's products?

Beauty of Joseon offers fragrance-free formulas across all the products on this page, whereas Kiehl's includes fragrance in a couple of items like the Age Defender Moisturizer and Facial Fuel Energizing Moisture Treatment for Men. This means Beauty of Joseon may be a better choice for shoppers who want to avoid added scents completely.

Which brand performs better for gentle and non-irritating formulations: Beauty of Joseon or Kiehl's?

Beauty of Joseon performs better than Kiehl's for gentle and non-irritating formulations. Every product on the Beauty of Joseon page lists no fragrance in its ingredients.

Beauty of Joseon or Kiehl's for oily skin?

Both Beauty of Joseon and Kiehl's are a High fit for oily skin. Reviewers note that the products on this page for Beauty of Joseon do better with pore and oil control.

Beauty of Joseon or Kiehl's: which moisturizer is better?

Beauty of Joseon and Kiehl's both offer popular moisturizers, with Beauty of Joseon leaning toward gentle, soothing formulas and Kiehl's focusing heavily on deep hydration and specialized care. Reviewers note that Beauty of Joseon moisturizers help provide deep hydration while remaining lightweight, whereas Kiehl's options like the Ultra Facial Cream are known for delivering non-greasy moisture.

Beauty of Joseon or Kiehl's for sensitive skin?

Both brands are a High fit for sensitive skin, but Beauty of Joseon does better for gentle and non-irritating formulation. Beauty of Joseon is also less likely to have high price point issues.

Beauty of Joseon or Kiehl's: which sunscreen is better?

Both brands offer sunscreens on this page, but Beauty of Joseon rates a High fit for dry skin, sensitive skin, and dry sensitive skin, while Kiehl's fits mature skin and skin with dark spots well. Both options help provide strong sun protection.

Beauty of Joseon or Kiehl's for acne-prone skin?

Both Beauty of Joseon and Kiehl's are a High fit for acne-prone skin. However, reviewers note that Kiehl's may cause breakouts and skin irritation more often.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play