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Beauty of Joseon vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Simple are established skincare brands offering distinct approaches to gentle daily care, with the former originating in Korea in 2016 and the latter established in Britain in 1960. Beauty of Joseon is loved for its serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting sensitive and dry sensitive skin best, whereas Simple is chosen for its moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin to best suit acne-prone and oily skin. While both brands utilize niacinamide and glycerin to improve hydration, barrier function, and hyperpigmentation, the Korean brand incorporates hyaluronic acid and specialized treatments for wrinkles and mature skin, and the British brand focuses on balancing formulations for daily cleansing and toning.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Beauty of Joseon and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Simple products

People Say

Beauty of JoseonSimple
  • Gentle and non-irritating formulation Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream”
  • Non-drying formula Sometimes NotedOften Mentioned
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin feels plump — Simple Kind to Skin Soothing Facial Toner”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Affordable price point and value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes breakouts and acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Insufficient hydration or moisture Sometimes NotedSometimes Noted
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “Not occlusive enough for very dry winters — Beauty of Joseon Dynasty Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Scent and smell issues Often MentionedRarely Noted
    • “Smells like chemicals — Simple Refreshing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Simple routines for dry skin

Buy Simple routine · SAR 891.11 · 83% fitBuy Beauty of Joseon routine · SAR 432.98 · 82% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Simple routines for oily skin

Buy Simple routine · SAR 1,151.23 · 88% fitBuy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Simple routines for combination skin

Buy Simple routine · SAR 983.37 · 87% fitBuy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Simple: which is better?

Beauty of Joseon and Simple both offer products on this page that fit most skin types well, but Beauty of Joseon is often noted for lighter textures while Simple is recognized for being gentle and budget-friendly. Hyaluronic acid found in these brands helps maintain deep moisture.

Dermatologic Therapy, 2022

What is the difference between Beauty of Joseon and Simple?

Beauty of Joseon features lightweight textures and fits sensitive skin, dry sensitive skin, and skin with dark spots best, whereas Simple provides gentle, value-friendly products that fit acne-prone, oily, and oily acne-prone skin best. Both brands offer fragrance-free products.

Beauty of Joseon or Simple for dry skin?

Both Beauty of Joseon and Simple fit dry skin well, offering high routine fit levels for the skin type across the products on this page. Beauty of Joseon is noted for lightweight textures, while Simple offers a non-drying formula and an affordable price point.

Beauty of Joseon or Simple: which cleanser is better?

Beauty of Joseon offers cleansers with a high Lovi fit across most skin types, including sensitive and oily skin. Simple provides cleansers with more average or low fit levels for those skin types.

Which is more affordable, Beauty of Joseon or Simple?

Simple offers a more affordable price point and better value compared to Beauty of Joseon. The products on this page from Simple feature lightweight, value-friendly moisturizers.

Beauty of Joseon or Simple for oily skin?

Both Beauty of Joseon and Simple fit oily skin at a High level on this page. Beauty of Joseon is noted for a lightweight texture, while Simple is noted for a non-drying formula.

Beauty of Joseon or Simple: which moisturizer is better?

Both Beauty of Joseon and Simple offer moisturizers that fit dry skin at an Average level, though reviewers note that Beauty of Joseon delivers lightweight textures while Simple provides value-friendly options. Hyaluronic acid helps provide deep hydration and moisturization in these products.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple for sensitive skin?

Both Beauty of Joseon and Simple fit sensitive skin at a High level on Lovi. Beauty of Joseon stands out for its lightweight texture, while Simple is noted for being particularly gentle and non-irritating.

Beauty of Joseon or Simple for acne-prone skin?

Both Beauty of Joseon and Simple fit acne-prone skin at a High level according to Lovi. Beauty of Joseon relies on key ingredients like niacinamide and glycerin to help provide lightweight hydration, while Simple offers gentle, budget-friendly options.

Antioxidants, 2021The British Journal of Dermatology, 2002

Beauty of Joseon or Simple for mature skin?

Simple fits mature skin better, as Lovi rates its routines as a High fit compared to an Average fit for the products on this page from Beauty of Joseon. Both brands offer fragrance-free options, but Simple is noted for its value-friendly moisturizers and gentle, sensitive-skin-friendly makeup removers.

Beauty of Joseon or Simple for skin with dark spots?

Beauty of Joseon and Simple are both a High fit for skin with dark spots according to Lovi. Both brands feature niacinamide as a key ingredient across their products on this page, which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Simple for dry sensitive skin?

Both Beauty of Joseon and Simple fit dry sensitive skin at a High level for the products on this page. Beauty of Joseon is noted for providing deep hydration and moisturization, while Simple is recognized for offering a gentle and non-irritating formulation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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