Beauty of Joseon vs COSRX
Beauty of Joseon and COSRX are Korean skincare brands founded in 2016 and 2013, respectively. Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, sunscreens, and more that feature star ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry skin and sensitive skin best with gentle yet effective daily care. Meanwhile, the second brand is dearly loved for its expertly formulated serums, moisturizers, cleansers, masks, and more, which thoughtfully incorporate hyaluronic acid, glycerin, and niacinamide to suit acne-prone skin and oily skin best because of balancing, clarifying, and restorative components. While both utilize similar key ingredients, they differ significantly in their targeted skin types and specialized product formulations.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.
koreajoongangdaily.combeautymatter.comprnewswire.com
This page compares some of the most popular Beauty of Joseon and COSRX products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs COSRX products
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Advanced Snail 96 Mucin Power Essence
£12.21
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Low pH Good Morning Gel Cleanser
£9.60
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The 6 Peptide Skin Booster Serum
£15.05
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BHA Blackhead Power Liquid
£19.80
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The Hyaluronic Acid 3 Serum
£17.43
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Advanced Snail 92 All in One Cream
£21.70
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AHA/BHA Clarifying Treatment Toner
£12.99
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The Retinol 0.1 Cream
£19.58
People Say
Texture and Application Mostly MentionedMostly Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “absorbs instantly like water — COSRX The 6 Peptide Skin Booster Serum”
- “sinks in immediately — COSRX Advanced Snail Peptide Eye Cream”
Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “No stinging or irritation — COSRX BHA Blackhead Power Liquid”
- “extremely gentle — COSRX AHA/BHA Clarifying Treatment Toner”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “skin drinks it up — COSRX Advanced Snail 96 Mucin Power Essence”
- “woke up with soft, supple skin — COSRX Advanced Snail 92 All in One Cream”
Acne and Oil Control Sometimes NotedOften Mentioned
- “helped to improve my acne after only 2 weeks — COSRX Salicylic Acid Daily Gentle Cleanser”
- “cleared up my spots — COSRX Low pH Good Morning Gel Cleanser”
- “Melted blackheads right off — COSRX BHA Blackhead Power Liquid”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Skin Glow and Radiance Sometimes NotedRarely Noted
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
- “gives my skin an insane glow — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “gives me that glass skin look — COSRX Advanced Snail 96 Mucin Power Essence”
Scent and Fragrance Issues Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “smells like chemicals — COSRX Low pH Good Morning Gel Cleanser”
- “smells like onions — COSRX The Retinol 0.1 Cream”
Packaging Issues Sometimes NotedOften Mentioned
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “only 20mls... significantly less product — COSRX The Hyaluronic Acid 3 Serum”
Sticky or Heavy Finish Sometimes NotedSometimes Noted
- “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
- “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “left my face feeling sticky — Beauty of Joseon Glow Serum”
- “texture is gooey and stringy — COSRX Advanced Snail 92 All in One Cream”
Beauty of Joseon vs COSRX routines for dry skin
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Cleanser
Advanced Snail Mucin Gel Cleanser
Morning · Evening · Once a week
£16.09
-
Hydrating Toner
Full Fit Propolis Synergy Toner
Morning
£17.40
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Moisturizer
Advanced Snail 96 Mucin Power Essence
Morning · Evening · Once a week
£12.21
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SPF
Aloe Soothing Sun Cream
Morning
£10.99
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Pre-Cleanser
The Niacinamide 15 Serum
Evening · Once a week
£13.19
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Serum or Treatment
Galactomyces 95 Tone Balancing Essence
Evening · Once a week
£20.00
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Nourishing Mask
Advanced Snail Mucin Power Sheet Mask
Once a week
£3.80
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
£16.15
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Hydrating Toner
Ginseng Essence Water
Morning
£11.63
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
£11.20
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SPF
Relief Sun: Rice + Probiotics
Morning
£11.15
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
£12.74
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Serum or Treatment
Glow Serum
Evening · Once a week
£20.93
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Nourishing Mask
Centella Asiatica Calming Mask
Once a week
£4.26
Buy COSRX routine · £52.48 · 89% fit
Buy Beauty of Joseon routine · £76.43 · 87% fitSee multi-brand routine · 99% fit
Beauty of Joseon vs COSRX routines for oily skin
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Cleanser
Salicylic Acid Daily Gentle Cleanser
Morning · Evening · Once a week
£8.25
-
Hydrating Toner
Full Fit Propolis Synergy Toner
Morning · Once a week
£17.40
-
Moisturizer
Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
£14.80
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SPF
Ultra-Light Invisible Sunscreen
Morning
£23.99
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Pre-Cleanser
The Niacinamide 15 Serum
Evening · Once a week
£13.19
-
Cleansing Toner
AHA/BHA Clarifying Treatment Toner
Evening
£12.99
-
Serum or Treatment
Two In One Poreless Power Liquid
Evening · Once a week
£13.38
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
£16.15
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
£11.63
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
£11.20
-
SPF
Relief Sun: Rice + Probiotics
Morning
£11.15
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
£12.74
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
£15.99
-
Serum or Treatment
Glow Serum
Evening · Once a week
£20.93
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
£12.73
Buy COSRX routine · £143.60 · 90% fit
Buy Beauty of Joseon routine · £119.89 · 80% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs COSRX routines for combination skin
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Cleanser
Advanced Snail Mucin Gel Cleanser
Morning · Evening · Once a week
£16.09
-
Hydrating Toner
Full Fit Propolis Synergy Toner
Morning · Once a week
£17.40
-
Moisturizer
Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
£14.80
-
SPF
Aloe Soothing Sun Cream
Morning
£10.99
-
Pre-Cleanser
The Niacinamide 15 Serum
Evening · Once a week
£13.19
-
Cleansing Toner
AHA/BHA Clarifying Treatment Toner
Evening
£12.99
-
Serum or Treatment
Two In One Poreless Power Liquid
Evening · Once a week
£13.38
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
£16.15
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
£11.63
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
£11.20
-
SPF
Relief Sun: Rice + Probiotics
Morning
£11.15
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
£13.20
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
£15.99
-
Serum or Treatment
Glow Serum
Evening · Once a week
£20.93
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
£12.73
Buy COSRX routine · £119.44 · 88% fit
Buy Beauty of Joseon routine · £107.15 · 81% fitSee multi-brand routine · 96% fit
Questions and answers
Beauty of Joseon or COSRX: which is better?
Both brands are great, with Beauty of Joseon performing better for skin glow and radiance, while COSRX takes the lead in acne and oil control. For specific skin types, COSRX is superior for oily, sensitive, acne-prone, and mature skin, whereas both brands offer equal fit levels for dry, combination, dark spot, and dry sensitive skin.
What is the difference between Beauty of Joseon and COSRX?
Beauty of Joseon and COSRX are both South Korean skincare brands, but COSRX is better for acne and oil control while Beauty of Joseon is better for skin glow and radiance.
Beauty of Joseon or COSRX for dry skin?
Both brands offer a high fit for dry skin, though Beauty of Joseon is specifically noted to fit dry skin best through its brand-focused routines. The products on this page help provide deep hydration and moisturization for dry skin types.
Beauty of Joseon or COSRX: which cleanser is better?
Both brands offer effective cleansers, but COSRX is superior for oily and acne-prone skin while Beauty of Joseon fits dry and sensitive skin exceptionally well.
Which is more affordable, Beauty of Joseon or COSRX?
The products on this page do not provide pricing information, so it is not possible to determine whether Beauty of Joseon or COSRX is more affordable.
Beauty of Joseon or COSRX: which brand is better for managing mature skin?
COSRX is better for managing mature skin because its routines fit mature skin at a High level while Beauty of Joseon fits it at an Average level. Both brands include key ingredients like niacinamide and retinol that help support aging skin.
The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002
Beauty of Joseon or COSRX: which brand offers better options for reducing dark spots?
Both Beauty of Joseon and COSRX offer great options for reducing dark spots, as the products on this page for both brands achieve a High fit level for skin with dark spots. Niacinamide, a key ingredient in both brands, helps reduce cutaneous pigmentation.
Beauty of Joseon or COSRX: which brand performs better for dry sensitive skin?
Both Beauty of Joseon and COSRX perform well for dry sensitive skin, with Lovi rating both brands at a High fit level for this skin type.
Beauty of Joseon or COSRX for oily skin?
For oily skin, COSRX is the better choice as Lovi rates its routine as Superior compared to High for Beauty of Joseon. COSRX also does better on the products on this page for acne and oil control.
Beauty of Joseon or COSRX: which moisturizer is better?
Both Beauty of Joseon and COSRX offer effective moisturizers with key ingredients like hyaluronic acid and niacinamide. COSRX tends to do better for acne and oil control, while Beauty of Joseon is noted for skin glow and radiance.
Beauty of Joseon or COSRX for sensitive skin?
Both brands work well for sensitive skin, but COSRX is superior overall for this skin type based on the products on this page. COSRX features targeted routines that help soothe and manage sensitive skin effectively.
Beauty of Joseon or COSRX: which sunscreen is better?
Both Beauty of Joseon and COSRX offer sunscreens with high fit levels for various skin types on this page. COSRX has sunscreens that are rated superior for acne-prone skin, while Beauty of Joseon options help deliver gentle, fragrance-free protection.
Beauty of Joseon or COSRX for acne-prone skin?
COSRX is better for acne-prone skin because COSRX has superior routine fit for acne-prone skin, whereas Beauty of Joseon has high routine fit.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Bifidobacterium longum lysate, a new ingredient for reactive skin
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Functional properties and skin care effects of sodium trehalose sulfate
Skin moisturization by hydrogenated polyisobutene--quantitative and visual evaluation
Effects of an ultraviolet B radiation absorber on photocarcinogenesis in hairless albino mice
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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