Beauty of Joseon vs Some By Mi
Beauty of Joseon and Some By Mi are contemporary Korean skincare brands founded in 2016. Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while Some By Mi offers serums, cleansers, toners, and moisturizers built around niacinamide, centella asiatica, and salicylic acid. Both brands suit dry skin and sensitive skin best, offering gentle yet effective daily care. They differ primarily in their standout formulations, as the first brand provides targeted masks, serums, and eye care for concerns like acne, dark spots, and mature skin, whereas its counterpart focuses on specialized toners and cleansers for similar needs.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.
kedglobal.compreqin.comtracxn.com
This page compares some of the most popular Beauty of Joseon and Some By Mi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Some By Mi products
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AHA-BHA-PHA 30 Days Miracle Toner
£11.70
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Retinol Intense Reactivating Serum
£19.70
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AHA-BHA-PHA 30 Days Miracle Acne Clear Foam
£14.00
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AHA BHA PHA 30 Days Miracle Serum
£17.95
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Retinol Intense Advanced Triple Action Eye Cream
£12.35
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Super Matcha Pore Clean Clay Mask
£15.99
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Beta Panthenol Repair Cream
£15.75
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Yuja Niacin Brightening Moisture Gel Cream
£11.90
People Say
Gentle and non-irritating formula Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
- “doesn't strip dry my skin — Some By Mi Super Matcha Pore Clean Clay Mask”
Lightweight and pleasant texture Mostly MentionedMostly Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “absorbs quickly — Some By Mi Snail Truecica Miracle Repair Serum”
Acne clearing and pore control Sometimes NotedMostly Mentioned
- “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Deep hydration and moisture Often MentionedOften Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “eyes look less tired — Beauty of Joseon Revive Eye Serum”
- “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
Radiant glow and bright complexion Sometimes NotedOften Mentioned
- “Fades dark spots — Some By Mi Galactomyces Pure Vitamin C Glow Serum”
- “skin looks visibly brighter — Some By Mi Yuja Niacin Anti Blemish Serum”
- “brightens dull skin — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “gives a glass skin look — Beauty of Joseon Glow Serum”
Refreshing scent and sensation Rarely NotedOften Mentioned
- “smells like fresh lemons — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “smells like fresh lemons — Some By Mi Yuja Niacin Anti Blemish Serum”
- “nice cooling effect — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
- “feels nice and cold — Beauty of Joseon Red Bean Refreshing Pore Mask”
Scents and fragrance issues Often MentionedOften Mentioned
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
- “Smell is too strong — Some By Mi Retinol Intense Reactivating Serum”
Dryness and irritation Sometimes NotedOften Mentioned
- “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
- “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
- “just like water — Beauty of Joseon Ginseng Essence Water”
- “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
Breakouts and purging Sometimes NotedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
- “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
Beauty of Joseon vs Some By Mi routines for dry skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
£12.51
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Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning
£13.98
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Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
£11.90
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SPF
V10 Hyal Air Fit Sunscreen
Morning
£16.10
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
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Serum or Treatment
Snail Truecica Miracle Repair Serum
Evening · Once a week
£21.45
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
£16.15
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Hydrating Toner
Ginseng Essence Water
Morning
£11.63
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Moisturizer
Revive Serum
Morning · Evening · Once a week
£11.20
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SPF
Relief Sun: Rice + Probiotics
Morning
£11.15
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Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
£12.74
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Serum or Treatment
Glow Serum
Evening · Once a week
£20.93
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Nourishing Mask
Centella Asiatica Calming Mask
Once a week
£4.26
Buy Some By Mi routine · £90.42 · 91% fit
Buy Beauty of Joseon routine · £76.43 · 87% fitSee multi-brand routine · 99% fit
Beauty of Joseon vs Some By Mi routines for oily skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
£12.51
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
£11.90
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
£16.10
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
£11.70
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
£17.95
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
£15.99
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
£16.15
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
£11.63
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
£11.20
-
SPF
Relief Sun: Rice + Probiotics
Morning
£11.15
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
£12.74
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
£15.99
-
Serum or Treatment
Glow Serum
Evening · Once a week
£20.93
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
£12.73
Buy Some By Mi routine · £120.03 · 87% fit
Buy Beauty of Joseon routine · £119.89 · 80% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs Some By Mi routines for combination skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
£12.51
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
£11.90
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
£16.10
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
£11.70
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
£17.95
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
£15.99
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
£16.15
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
£11.63
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
£11.20
-
SPF
Relief Sun: Rice + Probiotics
Morning
£11.15
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
£13.20
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Cleansing Toner
Green Plum Refreshing Toner
Evening
£15.99
-
Serum or Treatment
Glow Serum
Evening · Once a week
£20.93
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
£12.73
Buy Some By Mi routine · £126.95 · 88% fit
Buy Beauty of Joseon routine · £107.15 · 81% fitSee multi-brand routine · 96% fit
Questions and answers
Beauty of Joseon or Some By Mi: which is better?
Both brands offer great options, but Some By Mi is better for acne-clearing and brightening, while Beauty of Joseon is better for deep hydration. For dry sensitive skin, Some By Mi achieves a Superior fit level while Beauty of Joseon achieves a High fit level.
What is the difference between Beauty of Joseon and Some By Mi?
Beauty of Joseon and Some By Mi are both South Korean skincare brands founded in 2016, but they focus on different skin benefits with the products on this page. Beauty of Joseon helps provide deep hydration and gentle formulas, while Some By Mi helps with acne-clearing treatments and complexion brightening.
Beauty of Joseon or Some By Mi for dry skin?
Some By Mi is a better fit for dry skin because the products on this page achieve a Superior routine fit compared to the High fit from Beauty of Joseon. Both brands offer good hydration, but Some By Mi provides specialized care for dry skin types.
Beauty of Joseon or Some By Mi: which cleanser is better?
Some By Mi is better for deep pore cleansing among the products on this page, while Beauty of Joseon helps provide gentle formulas for daily cleansing. Lovi rates the cleansing products from both brands with varying fit levels depending on your skin type.
Which is more affordable, Beauty of Joseon or Some By Mi?
The products on this page do not list pricing information, so it is not possible to determine which brand is more affordable.
Between Beauty of Joseon and Some By Mi, which brand performs better for mature skin?
Some By Mi performs better for mature skin than Beauty of Joseon. Lovi rates the routine fit for mature skin as High for Some By Mi and Average for Beauty of Joseon.
How do Beauty of Joseon and Some By Mi compare when it comes to treating skin with dark spots?
Both brands feature products for skin with dark spots, but Some By Mi is rated as a Superior fit for this concern while Beauty of Joseon is rated High. Niacinamide, a key ingredient in both product lines, helps reduce cutaneous pigmentation.
Which brand is better suited for dry sensitive skin: Beauty of Joseon or Some By Mi?
Some By Mi is better suited for dry sensitive skin because the products on this page achieve a Superior Lovi fit level for this skin type, compared to High for Beauty of Joseon.
Beauty of Joseon or Some By Mi for oily skin?
Both Beauty of Joseon and Some By Mi are a High fit for oily skin. Reviewers note that the products on this page from Some By Mi help with acne clearing and pore control.
Beauty of Joseon or Some By Mi: which moisturizer is better?
Both Beauty of Joseon and Some By Mi offer well-liked moisturizers, but Some By Mi provides better options for dry skin with a Superior routine fit compared to Beauty of Joseon's High fit level. Some By Mi also does better overall for complexion brightening and radiant glow.
Beauty of Joseon or Some By Mi for sensitive skin?
Beauty of Joseon and Some By Mi both fit sensitive skin well, but Some By Mi has a Superior routine fit compared to Beauty of Joseon's High fit. Reviewers mention that the products on this page from both brands are gentle and have non-irritating formulas.
Beauty of Joseon or Some By Mi: which sunscreen is better?
Both brands offer sunscreens on this page with High Lovi fit levels for most skin types, making them similarly suitable options.
Beauty of Joseon or Some By Mi for acne-prone skin?
Both Beauty of Joseon and Some By Mi are good options for acne-prone skin, as the products on this page for both brands achieve a High routine fit level for this skin type. Some By Mi stands out for acne clearing and pore control according to reviewer feedback.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
HelixComplex snail mucus as a potential technology against O3 induced skin damage
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Ethosomes of Phenylethyl Resorcinol as Vesicular Delivery System for Skin Lightening Applications
The use of green tea extract in cosmetic formulations: not only an antioxidant active ingredient
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Allergy to oxidized limonene and linalool is frequent in the U.K
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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