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Beauty of Joseon vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Simple are a Korean skincare brand founded in 2016 and a British skincare brand founded in 1960, respectively. Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, sunscreens, and more that feature star ingredients like niacinamide, glycerin, and hyaluronic, suiting dry skin and sensitive skin best. Conversely, Simple is beloved for its gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, suiting acne-prone skin and skin with dark spots best. While both utilize niacinamide and glycerin to improve hydration, barrier function, and hyperpigmentation, they differ in their specialized offerings, origin, and additional signature ingredients.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Beauty of Joseon and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Simple products

People Say

Beauty of JoseonSimple
  • Gentle and non-irritating formulation Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream”
  • Non-drying formula Sometimes NotedOften Mentioned
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin feels plump — Simple Kind to Skin Soothing Facial Toner”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Affordable price point and value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes breakouts and acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Insufficient hydration or moisture Sometimes NotedSometimes Noted
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “Not occlusive enough for very dry winters — Beauty of Joseon Dynasty Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Scent and smell issues Often MentionedRarely Noted
    • “Smells like chemicals — Simple Refreshing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Simple routines for dry skin

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Beauty of Joseon vs Simple routines for oily skin

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Beauty of Joseon vs Simple routines for combination skin

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Questions and answers

Beauty of Joseon or Simple: which is better?

Beauty of Joseon and Simple offer an equal routine fit across most skin types, while Simple achieves a higher routine fit for mature skin. The products on this page for both brands feature no fragrance in their ingredients.

What is the difference between Beauty of Joseon and Simple?

Beauty of Joseon and Simple both offer fragrance-free products, but Beauty of Joseon is noted for lightweight textures while Simple provides a more affordable price point and gentle formulation. For mature skin, Lovi rates Simple as High and Beauty of Joseon as Average.

Beauty of Joseon or Simple for dry skin?

Both Beauty of Joseon and Simple offer an equal High routine fit level for dry skin. The products on this page help provide deep hydration and moisturization using key ingredients like hyaluronic acid and glycerin.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple: which cleanser is better?

Beauty of Joseon and Simple both offer cleansers, but Beauty of Joseon stands out with options like the Green Plum Refreshing Cleanser fitting sensitive, oily, and dry skin at a High Lovi level, whereas Simple has cleansers rated lower for dry and sensitive skin.

Which is more affordable, Beauty of Joseon or Simple?

Simple is more affordable, as the products on this page offer a more affordable price point and value compared to Beauty of Joseon.

Beauty of Joseon or Simple: which brand offers better lightweight textures?

Beauty of Joseon offers better lightweight textures compared to Simple. Reviewers mostly mention Beauty of Joseon for providing lightweight and fast-absorbing formulas.

Beauty of Joseon or Simple: which brand has been established longer?

Simple has been established longer, having been founded in the United Kingdom in 1960. Beauty of Joseon was founded later, in 2016 in South Korea.

Beauty of Joseon or Simple for oily skin?

Both Beauty of Joseon and Simple offer a High routine fit for oily skin. The products on this page for both brands feature no added fragrance.

Beauty of Joseon or Simple: which moisturizer is better?

Both Beauty of Joseon and Simple offer effective moisturizers, with Beauty of Joseon featuring options like the Dynasty Cream and Red Bean Water Gel, and Simple providing choices such as the Hydrating Light Moisturiser and Water Boost Hydrating Gel Cream. Lovi rates the routine fit for dry, oily, combination, sensitive, acne-prone, skin with dark spots, and dry sensitive skin as High for both brands.

Beauty of Joseon or Simple for sensitive skin?

Both Beauty of Joseon and Simple fit sensitive skin at a High level on this page. Reviewers report that both brands offer gentle, non-irritating formulations.

Beauty of Joseon or Simple for acne-prone skin?

Both Beauty of Joseon and Simple offer an equal High routine fit level for acne-prone skin. The products on this page for Beauty of Joseon feature key ingredients like niacinamide, which helps control pigmentation, while Simple is known for its gentle, sensitive-skin-friendly formulations.

The British Journal of Dermatology, 2002

Beauty of Joseon or Simple for mature skin?

Simple has a High Lovi fit level for mature skin, whereas Beauty of Joseon has an Average fit level. Simple also tends to do better for mature skin according to reviewer themes.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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