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Beauty of Joseon vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Simple are a Korean skincare line founded in 2016 and a British skincare line founded in 1960, respectively. The former is celebrated for its serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while the latter is known for its moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin. Both brands offer gentle care, with the first suiting sensitive skin and dark spots best, and the second suiting acne-prone skin and dark spots best. They differ primarily in their specific target skin types and distinct product selections, providing tailored solutions for delicate complexions.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Beauty of Joseon and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Simple products

People Say

Beauty of JoseonSimple
  • Gentle and non-irritating formulation Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream”
  • Non-drying formula Sometimes NotedOften Mentioned
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin feels plump — Simple Kind to Skin Soothing Facial Toner”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Affordable price point and value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes breakouts and acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Insufficient hydration or moisture Sometimes NotedSometimes Noted
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “Not occlusive enough for very dry winters — Beauty of Joseon Dynasty Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Scent and smell issues Often MentionedRarely Noted
    • “Smells like chemicals — Simple Refreshing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Simple routines for dry skin

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Beauty of Joseon vs Simple routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Simple routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Beauty of Joseon or Simple: which is better?

Simple stands out for its more affordable price point and gentler, non-irritating formulation, whereas Beauty of Joseon is noted for its lightweight textures. Both brands achieve equal fit levels for dry, oily, combination, sensitive, acne-prone, dark spot, dry sensitive, and oily acne-prone skin.

What is the difference between Beauty of Joseon and Simple?

Beauty of Joseon is known for offering lightweight textures, whereas Simple stands out for providing a more affordable price point and effective makeup removal. Both brands feature products that list no fragrance in their ingredients.

Beauty of Joseon or Simple for dry skin?

Both Beauty of Joseon and Simple offer an equal High routine fit level for dry skin. Beauty of Joseon products on this page feature key ingredients like hyaluronic acid and glycerin that help provide deep hydration.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple: which cleanser is better?

When comparing the cleansers on this page, Beauty of Joseon offers options like the Green Plum Refreshing Cleanser that fits dry, sensitive, oily, and acne-prone skin at a High level, whereas Simple features the Refreshing Facial Wash which has an Average fit for most skin types and Low for dry and dry sensitive skin.

Which is more affordable, Beauty of Joseon or Simple?

Simple is more affordable, as reviewers on the products on this page note it for a more affordable price point and value.

Beauty of Joseon or Simple for oily skin?

Both Beauty of Joseon and Simple offer products on this page that provide a High routine fit level for oily skin. Reviewers note that Simple offers a more non-drying formula and a more affordable price point, while Beauty of Joseon is recognized for a more lightweight texture.

Beauty of Joseon or Simple: which moisturizer is better?

Both Beauty of Joseon and Simple offer popular moisturizers, with Beauty of Joseon featuring options like Dynasty Cream and Red Bean Water Gel, and Simple providing products such as Hydrating Light Moisturiser and Replenishing Rich Moisturiser. Lovi rates the routine fit for dry, oily, combination, sensitive, acne-prone, skin with dark spots, and dry sensitive skin as High for both brands, while Simple holds a High fit for mature skin compared to an Average fit for Beauty of Joseon. Reviewers mention that Beauty of Joseon provides lightweight, fast-absorbing textures, whereas Simple is noted for its value-friendly prices and gentle formulations.

Beauty of Joseon or Simple for sensitive skin?

Both Beauty of Joseon and Simple offer high Lovi fit levels for sensitive skin. The products on this page for both brands list no fragrance in their ingredients.

Beauty of Joseon or Simple for acne-prone skin?

Both Beauty of Joseon and Simple offer an equal High routine fit for acne-prone skin, though Beauty of Joseon features more products rated superior or high for this skin type, such as the Ginseng Essence Water and Light On Serum: Centella + Vita C. Reviewers note that both brands can sometimes cause breakouts, but their formulations share key ingredients like niacinamide, which helps control pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Beauty of Joseon or Simple for mature skin?

Simple has a High routine fit for mature skin, whereas Beauty of Joseon has an Average fit.

Beauty of Joseon or Simple for dry sensitive skin?

Both Beauty of Joseon and Simple offer an equal routine fit for dry sensitive skin. Lovi rates the routine fit for this skin type as High for both brands.

Beauty of Joseon or Simple for skin with dark spots?

Both Beauty of Joseon and Simple fit skin with dark spots well, as Lovi rates both brands High for this concern. Niacinamide is a key ingredient across the products on this page and helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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