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Beauty of Joseon vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Simple are established skincare brands offering gentle, thoughtful products for daily care. The Korean brand features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid to best suit dry and sensitive skin, while the British brand is known for moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin to best suit acne-prone and oily acne-prone skin. Both utilize niacinamide and glycerin to improve skin hydration, barrier function, and hyperpigmentation, yet they differ in their origin, founding eras, and targeted skin types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Beauty of Joseon and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Simple products

People Say

Beauty of JoseonSimple
  • Gentle and non-irritating formulation Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream”
  • Non-drying formula Sometimes NotedOften Mentioned
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin feels plump — Simple Kind to Skin Soothing Facial Toner”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Affordable price point and value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes breakouts and acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Insufficient hydration or moisture Sometimes NotedSometimes Noted
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “Not occlusive enough for very dry winters — Beauty of Joseon Dynasty Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Scent and smell issues Often MentionedRarely Noted
    • “Smells like chemicals — Simple Refreshing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Simple routines for dry skin

Buy Beauty of Joseon routine · A$217.64 · 89% fitBuy Simple routine · A$208.81 · 84% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Simple routines for oily skin

Buy Simple routine · A$388.80 · 86% fitBuy Beauty of Joseon routine · A$242.56 · 81% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Simple routines for combination skin

Buy Simple routine · A$322.10 · 84% fitBuy Beauty of Joseon routine · A$210.57 · 80% fitSee multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or Simple: which is better?

Both Beauty of Joseon and Simple are good options, as they offer equal routine fit levels for dry, oily, combination, sensitive, acne-prone, dark spot, and dry sensitive skin. Beauty of Joseon is noted for a lightweight texture, while Simple is considered better for a gentle formulation, non-drying formula, affordable price point, and effective makeup removal.

What is the difference between Beauty of Joseon and Simple?

Beauty of Joseon is a South Korean brand founded in 2016 that fits dry, sensitive, and dry sensitive skin best, while Simple is a UK brand founded in 1960 that fits acne-prone, oily acne-prone, and oily skin best. Simple does better on gentle and non-irritating formulations, non-drying formulas, and affordable price points, whereas Beauty of Joseon does better on lightweight textures.

Beauty of Joseon or Simple for dry skin?

Both Beauty of Joseon and Simple offer an equal High routine fit for dry skin. The products on this page for Beauty of Joseon are best suited for dry skin, sensitive skin, and dry sensitive skin.

Beauty of Joseon or Simple: which cleanser is better?

Beauty of Joseon and Simple both offer cleansers, but Beauty of Joseon stands out for its lightweight texture and wide variety of options tailored to specific skin types. Lovi rates the Green Plum Refreshing Cleanser from Beauty of Joseon as High for most skin types, including sensitive and acne-prone skin, whereas Simple cleansers generally receive Average fit levels.

Which is more affordable, Beauty of Joseon or Simple?

Simple is more affordable, offering value-friendly moisturizers and an affordable price point compared to Beauty of Joseon.

Beauty of Joseon or Simple for oily skin?

Both Beauty of Joseon and Simple fit oily skin, as Lovi rates the routine fit for oily skin as High for each brand. The products on this page help provide gentle and oil-controlling benefits.

Beauty of Joseon or Simple: which moisturizer is better?

Both Beauty of Joseon and Simple offer popular moisturizers on the products on this page, but they cater to different needs with formulas featuring key ingredients like niacinamide and glycerin. Beauty of Joseon is frequently noted for deep hydration and moisturization, whereas Simple is often praised for being a budget-friendly option.

Beauty of Joseon or Simple for sensitive skin?

Both Beauty of Joseon and Simple fit sensitive skin at a High level for their routines on this page. Reviewers note that Simple offers a gentler and more non-irritating formulation, while Beauty of Joseon provides a lightweight texture.

Beauty of Joseon or Simple for acne-prone skin?

Both Beauty of Joseon and Simple fit acne-prone skin well, as Lovi rates the routine fit for this skin type as High for both brands.

Beauty of Joseon or Simple for mature skin?

Simple fits mature skin better because Lovi rates its routine as High, whereas Beauty of Joseon is rated Average. Reviewers note that Simple offers affordable and value-friendly moisturizers.

Beauty of Joseon or Simple for dry sensitive skin?

Both Beauty of Joseon and Simple fit dry sensitive skin at a High level. Reviewers often note that the products on this page offer deep hydration and moisturization.

Beauty of Joseon or Simple for oily acne-prone skin?

Both Beauty of Joseon and Simple fit oily acne-prone skin at a High level on this page. Reviewers note that Beauty of Joseon offers lightweight textures, while Simple is praised for being affordable and gentle.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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