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The Ordinary vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Purito are accessible skincare brands offering diverse serums, moisturizers, cleansers, and sunscreens built around gentle ingredients like hyaluronic acid, glycerin, and squalane. The Canadian line, founded in 2016, specializes in targeted treatments for sensitive, dry, acne-prone, and mature skin types. Meanwhile, the Korean alternative, founded in 2017, focuses on soothing daily care that best suits dry, sensitive, and mature complexions. While both brands nourish delicate skin, they differ in their origins and specific formulations.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular The Ordinary and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Purito products

People Say

The OrdinaryPurito
  • Lightweight absorption Sometimes NotedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
  • Great value and pricing Mostly MentionedRarely Noted
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Redness reduction and soothing Rarely NotedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “calms down the redness immediately — The Ordinary Azelaic Acid Suspension 10%”
  • Hydration and plumping Sometimes NotedOften Mentioned
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Gentle and non-irritating Sometimes NotedOften Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Leaves my face feeling soft and not tight at all. — The Ordinary Squalane Cleanser”
  • Texture smoothing and improvement Often MentionedRarely Noted
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “skin looks smoother and brighter — The Ordinary Azelaic Acid Suspension 10%”
    • “plump — Purito Centella Unscented Toner”
  • Sticky or tacky finish Often MentionedSometimes Noted
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
  • Makeup compatibility issues Sometimes NotedOften Mentioned
    • “Struggles to get my waterproof mascara off completely. — The Ordinary Squalane Cleanser”
    • “Skin felt tight an hour later — The Ordinary Natural Moisturizing Factors + HA”
    • “Leaves white streaks at first — The Ordinary Natural Moisturizing Factors + HA”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Unpleasant scent Rarely NotedSometimes Noted
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
    • “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
    • “metallic scent — Purito Pure Vitamin C Serum”
  • Pilling and application issues Sometimes NotedRarely Noted
    • “balls up if you rub too much — Purito Oat-in Calming Gel Cream”
    • “pills under makeup — Purito Mighty Bamboo Panthenol Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”

The Ordinary vs Purito routines for dry skin

Buy Purito routine · SAR 1,060.20 · 93% fitBuy The Ordinary routine · SAR 814.57 · 90% fitSee multi-brand routine · 96% fit

The Ordinary vs Purito routines for oily skin

Buy The Ordinary routine · SAR 867.55 · 92% fitBuy Purito routine · SAR 1,017.40 · 89% fitSee multi-brand routine · 97% fit

The Ordinary vs Purito routines for combination skin

Buy The Ordinary routine · SAR 981.41 · 92% fitBuy Purito routine · SAR 890.35 · 90% fitSee multi-brand routine · 97% fit

Questions and answers

The Ordinary or Purito: which is better?

Both The Ordinary and Purito are great choices, as both brands achieve a Superior routine fit for dry, combination, sensitive, acne-prone, mature, and dark-spot-prone skin. The Ordinary offers better value and texture smoothing, while Purito performs better in lightweight absorption, redness reduction, and soothing.

What is the difference between The Ordinary and Purito?

The Ordinary offers great value and helps with texture smoothing, while Purito focuses more on soothing redness and lightweight hydration. Both brands feature fragrance-free products on this page and achieve superior routine fit levels for several skin types.

The Ordinary or Purito for dry skin?

Both The Ordinary and Purito offer a Superior routine fit for dry skin, giving you great options depending on your preference for value or lightweight hydration. The Ordinary provides strong formulations featuring ingredients like hyaluronic acid that help maintain moisture, while Purito focuses on soothing and calming dry skin types with gentle moisturizers.

Dermatologic Therapy, 2022

The Ordinary or Purito: which moisturizer is better?

Both The Ordinary and Purito offer great moisturizers, with The Ordinary focusing on budget-friendly value and Purito standing out for lightweight, soothing formulas. Both brands provide options that achieve a Superior routine fit for dry skin.

Which is more affordable, The Ordinary or Purito?

The Ordinary offers better value and pricing on the products on this page compared to Purito.

Which brand performs better for oily acne-prone skin, The Ordinary or Purito?

Purito performs better for oily acne-prone skin because its routine fit level is Superior, whereas The Ordinary has a High fit level for this skin type.

Do The Ordinary products contain fragrance?

The Ordinary products on this page list no fragrance in their ingredients.

Which brand is better for texture smoothing and improvement?

The Ordinary does better for texture smoothing and improvement among the products on this page. Reviewers often mention its texture-smoothing serums as a key benefit.

The Ordinary or Purito for oily skin?

The Ordinary is a better fit for oily skin, offering a Superior routine compared to Purito's High routine.

The Ordinary or Purito for sensitive skin?

Both The Ordinary and Purito offer a Superior routine fit for sensitive skin. Reviewers often mention Purito for soothing, calming, and gentle formulas, while The Ordinary provides great value and texture smoothing.

The Ordinary or Purito for acne-prone skin?

Both brands are great choices for acne-prone skin, as Lovi rates both The Ordinary and Purito as having a Superior routine fit for this skin type. Reviewers note that The Ordinary offers affordable acne-clearing serums, while Purito provides soothing and calming moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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