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Anua vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Purito are Korean skincare brands founded in 2019 and 2017, respectively, offering diverse lineups built around thoughtful, gentle formulas. The former relies on hyaluronic acid, heartleaf, and niacinamide in its moisturizers, toners, serums, and cleansers, making it best for oily acne-prone and combination skin. Meanwhile, the latter is cherished for reliable daily care like moisturizers, serums, sunscreens, and makeup removers that suit dry and sensitive skin. These brands differ primarily in their core ingredient philosophies and ideal skin types, providing targeted relief for concerns from dark spots to mature skin.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Anua and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Purito products

People Say

AnuaPurito
  • Soothing and Calming Often MentionedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Lightweight Texture Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
  • Brightening and Glow Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Makeup Compatibility and Sunscreen Traits Sometimes NotedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
  • Cleansing and Makeup Removal Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “Melted my waterproof mascara — Anua Heartleaf Pore Control Cleansing Oil”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Slow or Ineffective Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “shiny on oily skin — Purito Daily Soft Touch Sunscreen”
  • Causes Breakouts and Acne Often MentionedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused small bumps — Purito Daily Soft Touch Sunscreen”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Insufficient Moisture or Dryness Sometimes NotedOften Mentioned
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Runny and hard to apply with hands — Anua Heartleaf 77% Soothing Toner”
    • “not hydrating enough — Anua Rice 70 Glow Milky Toner”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”

Anua vs Purito routines for dry skin

Buy Purito routine · SAR 1,060.20 · 93% fitBuy Anua routine · SAR 599.64 · 78% fitSee multi-brand routine · 96% fit

Anua vs Purito routines for oily skin

Buy Purito routine · SAR 1,017.40 · 89% fitBuy Anua routine · SAR 508.48 · 81% fitSee multi-brand routine · 97% fit

Anua vs Purito routines for combination skin

Buy Purito routine · SAR 890.35 · 90% fitBuy Anua routine · SAR 494.34 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or Purito: which is better?

Purito performs better overall on this page, offering superior routines for dry, sensitive, and acne-prone skin, whereas Anua is better for brightening and glow. Every product from both brands on this page lists no fragrance in its ingredients.

What is the difference between Anua and Purito?

Anua and Purito are both South Korean skincare brands with fragrance-free products on this page, but Anua stands out for brightening and glow while Purito is preferred for soothing, calming, and lightweight textures. Reviewers note that Anua is great for dark spots and skin texture using ingredients like niacinamide, whereas Purito focuses heavily on gentle, barrier-supporting hydration with centella asiatica.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Purito for dry skin?

Purito is the better choice for dry skin, as the routine fit on Lovi is Superior compared to Anua's High. Reviewers frequently mention Purito's moisturizers as soothing, calming, and acne-safe.

Anua or Purito: which moisturizer is better?

Purito does better for soothing and calming moisturizers, while Anua focuses more on barrier support and brightening. For the products on this page, Purito's moisturizers are noted for being lightweight and calming, whereas Anua's moisturizers provide strong hydration and are well-suited for skin with dark spots.

Which is more affordable, Anua or Purito?

The products on this page do not list pricing information, so a comparison of affordability cannot be made between Anua and Purito.

Between Anua and Purito, which brand performs better for soothing and calming the skin according to reviewers?

Purito performs better than Anua for soothing and calming the skin according to reviewers.

How do Anua and Purito compare when it comes to brightening and glow benefits?

When it comes to brightening and glow benefits, Anua does better than Purito according to the review themes on the products on this page. Ingredients like niacinamide help improve skin pigmentation and provide anti-aging effects.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand has products that are better suited for cleansing and makeup removal?

Anua has products on this page that are better suited for cleansing and makeup removal. Reviewers note that Anua performs better in cleansing and makeup removal compared to Purito.

Anua or Purito for oily skin?

Anua and Purito are both a High fit for oily skin. Reviewers note that every product on this page for both brands lists no fragrance in its ingredients.

Anua or Purito: which sunscreen is better?

Purito offers a superior sunscreen option on this page, as the Daily Soft Touch Sunscreen achieves a Superior fit level across several skin types compared to Anua's sunscreen.

Anua or Purito for sensitive skin?

Purito fits sensitive skin at a Superior level, while Anua fits it at a High level. Reviewers mention that Purito does better with soothing and calming, and every product on this page for both brands lists no fragrance in its ingredients.

Anua or Purito for acne-prone skin?

Both Anua and Purito are great options, as Lovi rates Anua as High and Purito as Superior for acne-prone skin. Reviewers note that Anua is great for brightening serums, while Purito is praised for acne-safe and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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