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Water

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Water

Water visibly improves skin moisture while maintaining normal skin pH. It suits dry skin and oily skin best, and comes in creams, cleansers, toners, and serums. It layers easily into a daily routine.

Journal of Nanobiotechnology, 2011Indian Journal of Pharmaceutical Sciences, 2016

This page shows water products with a Lovi page. For every product, and a routine built for your skin, use the Lovi app.

Water creams

What reviewers say about popular water products

The highlight reviewers mention most for each popular water product on Lovi.

Water cleansers

Water toners

Water serums

Water sunscreens

Other water products

Water for dry skin

All water products

See all 113 water products

Questions and answers

What does water do for the skin?

Water helps keep the skin hydrated and supports moisture levels. It is commonly used in various skincare products to maintain skin health.

How do you use water?

Water is used daily as a key base in cosmetic formulas and thermal spring sprays to help hydrate the skin, reduce redness, and soothe irritation.

Journal of the European Academy of Dermatology and Venereology, 2020The Medical Journal of Malaysia, 2024

Should you use water in the morning or at night?

Water can be used both in the morning and at night to help hydrate the skin and improve overall moisture.

Can you use water every day?

Yes, water can be used every day to hydrate the skin. It helps support everyday skin care routines without irritation.

Does water cause purging or irritation?

Water is unlikely to cause purging or irritation as it is the fundamental hydrating base of skincare products.

Which skin types is water best for?

Water is best for dry, oily, combination, sensitive, acne-prone, and mature skin types, with Lovi rating products like thinkbaby Safe Sunscreen SPF 50+, Shiseido Deep Cleansing Foam, and COSRX Centella Water Alcohol-Free Toner as superior or high fits depending on the specific skin need.

Research on water

Behind this ingredient guide

Lovi checks every ingredient with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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