🇸🇦Saudi Arabia

SKIN1004 vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Simple are established skincare brands offering distinct approaches to daily wellness through their thoughtfully crafted collections. The Korean line features toners, moisturizers, sunscreens, and masks centered on centella asiatica, hyaluronic acid, and niacinamide, suiting combination and oily skin best with targeted options for acne, dark spots, and aging. Meanwhile, the British brand provides gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin that gracefully accommodate acne-prone and oily skin. While both incorporate niacinamide to address hyperpigmentation and aging, the former emphasizes centella asiatica and hyaluronic acid for moisture and smoothing, whereas the latter relies on glycerin to enhance hydration and barrier function.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular SKIN1004 and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Simple products

People Say

SKIN1004Simple
  • Other Positive Product Features Mostly MentionedMostly Mentioned
    • “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “skin feels super soft — SKIN1004 Zombie Pack”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Turns milky immediately and washes off completely. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Gentle on Sensitive Skin Rarely NotedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
  • Soothing and Calming Properties Mostly MentionedSometimes Noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “doesn't sting my eyes — Simple Kind to Skin Soothing Facial Toner”
  • Deep and Intense Hydration Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
  • Affordable Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “huge bottle — SKIN1004 Madagascar Centella Toning Toner”
  • Other Negative Product Complaints Often MentionedOften Mentioned
    • “I have to use 4-5 cotton pads to get clean. — Simple Micellar Water”
    • “need to apply multiple layers — Simple Replenishing Rich Moisturiser”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
  • Insufficient Moisture or Hydration Sometimes NotedSometimes Noted
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “not moisturizing enough — SKIN1004 Madagascar Centella Toning Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Struggles with Waterproof Makeup Rarely NotedOften Mentioned
    • “hard to wash off — SKIN1004 Zombie Pack”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”

SKIN1004 vs Simple routines for dry skin

Buy SKIN1004 routine · SAR 306.91 · 84% fitBuy Simple routine · SAR 891.11 · 83% fitSee multi-brand routine · 96% fit

SKIN1004 vs Simple routines for oily skin

Buy Simple routine · SAR 1,151.23 · 88% fitBuy SKIN1004 routine · SAR 680.38 · 87% fitSee multi-brand routine · 97% fit

SKIN1004 vs Simple routines for combination skin

Buy SKIN1004 routine · SAR 520.86 · 88% fitBuy Simple routine · SAR 983.37 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

SKIN1004 or Simple: which is better?

Both SKIN1004 and Simple are great choices, as their routines match equally well across all skin types on this page. SKIN1004 stands out for its soothing properties and lightweight textures, while Simple is known for its affordable value and gentle touch on sensitive skin.

What is the difference between SKIN1004 and Simple?

SKIN1004 stands out for its soothing properties and lightweight textures, whereas Simple is known for offering gentle, budget-friendly options that help sensitive skin. Both brands match equally across standard skin types on the products on this page, but SKIN1004 features key ingredients like Centella asiatica and hyaluronic acid, while Simple focuses on glycerin and niacinamide.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

SKIN1004 or Simple for dry skin?

Both SKIN1004 and Simple achieve a High Lovi fit level for dry skin. Reviewers note that SKIN1004 offers lightweight and soothing moisturizers, while Simple provides value-friendly and hydrating options.

SKIN1004 or Simple: which cleanser is better?

SKIN1004 does better overall with cleansers, offering superior and high Lovi fit levels across multiple skin types for products like its Tone Brightening Cleansing Gel Foam. Simple cleansers, such as the Refreshing Facial Wash, generally receive average Lovi fit levels for most skin types and low fit levels for dry and dry sensitive skin.

Which is more affordable, SKIN1004 or Simple?

Simple is more affordable, offering affordable value across the products on this page compared to SKIN1004.

Which brand is better for sensitive skin regarding gentleness, SKIN1004 or Simple?

Simple is better for sensitive skin regarding gentleness, as the products on this page are rated as more gentle on sensitive skin.

Between SKIN1004 and Simple, which brand offers better deep and intense hydration?

Simple offers better deep and intense hydration compared to SKIN1004. Hyaluronic acid found in SKIN1004 products helps with skin hydration and anti-aging effects.

Dermatologic Therapy, 2022Drug Delivery, 2017

Which brand has better soothing and calming properties, SKIN1004 or Simple?

SKIN1004 does better for soothing and calming properties compared to Simple. The products on this page for SKIN1004 feature centella asiatica, which helps soothe the skin.

SKIN1004 or Simple for oily skin?

Both SKIN1004 and Simple achieve a High Lovi fit level for oily skin. SKIN1004 features soothing and lightweight toners alongside lightweight moisturizers, while Simple provides lightweight, value-friendly moisturizers and gentle makeup removers.

SKIN1004 or Simple: which moisturizer is better?

SKIN1004 products on this page offer superior soothing and lightweight textures for moisturizers, while Simple provides budget-friendly options that help with deep hydration. Both brands feature fragrance-free formulations across their moisturizer ranges.

SKIN1004 or Simple for sensitive skin?

Both SKIN1004 and Simple are well suited for sensitive skin, as the products on this page achieve a High fit level for this skin type. SKIN1004 is often noted for its soothing and calming properties, while Simple is frequently recognized for being gentle on sensitive skin.

SKIN1004 or Simple for acne-prone skin?

Both SKIN1004 and Simple achieve a High Lovi fit level for acne-prone skin on the products on this page. SKIN1004 features Centella asiatica and niacinamide, which helps soothe irritation and control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play