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Some By Mi vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Simple are skincare brands founded in South Korea and Britain, respectively. Some By Mi offers serums, cleansers, toners, and moisturizers built around niacinamide, centella asiatica, and salicylic acid, while Simple provides moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin. The former suits sensitive skin and skin with dark spots best, whereas the latter suits acne-prone skin and oily skin best. They differ because the first relies on targeted acids and botanical extracts for blemishes and aging, while the second focuses on gentle, balanced hydration.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Some By Mi and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Simple products

People Say

Some By MiSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Lightweight and Fast Absorbing Often MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “leaves behind no white cast — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Skin Texture and Smoothing Mostly MentionedNot noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
  • Affordability and Value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Acne and Blemish Control Often MentionedNot noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
  • Drying and Dehydration Often MentionedSometimes Noted
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “Skin felt tight — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Purging and Breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Scent and Fragrance Often MentionedNot noted
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”

Some By Mi vs Simple routines for dry skin

Buy Some By Mi routine · SAR 1,130.72 · 84% fitBuy Simple routine · SAR 891.11 · 83% fitSee multi-brand routine · 96% fit

Some By Mi vs Simple routines for oily skin

Buy Simple routine · SAR 1,151.23 · 88% fitBuy Some By Mi routine · SAR 1,138.39 · 87% fitSee multi-brand routine · 97% fit

Some By Mi vs Simple routines for combination skin

Buy Some By Mi routine · SAR 1,118.78 · 87% fitBuy Simple routine · SAR 983.37 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Some By Mi or Simple: which is better?

Some By Mi is better for targeted treatment of dark spots and sensitive skin, where Lovi rates its products as Superior compared to Simple's High. Niacinamide helps reduce pigmentation and suppress melanosome transfer, supporting a brighter complexion.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Some By Mi and Simple?

Some By Mi excels in acne and blemish control and skin texture smoothing, whereas Simple offers better gentleness for sensitive skin, hydration, and affordability. For sensitive skin and skin with dark spots, Lovi rates Some By Mi as Superior and Simple as High.

Some By Mi or Simple for dry skin?

Some By Mi and Simple are both a High fit for dry skin on this page, offering targeted routines for hydration and nourishment. Some By Mi features key ingredients like niacinamide and centella asiatica, while Simple relies on niacinamide and glycerin to help keep dry skin moisturized.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple: which cleanser is better?

Some By Mi is better for pore cleansing and acne-clearing treatments, whereas Simple focuses on gentle, sensitive-skin-friendly makeup removers.

Which is more affordable, Some By Mi or Simple?

Simple tends to be more affordable, as affordability and value are areas where Simple does better than Some By Mi.

Between Some By Mi and Simple, which brand is better suited for treating skin with dark spots?

Some By Mi is better suited for treating skin with dark spots, as Lovi rates the products on this page as having a superior fit for this skin concern compared to Simple. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the review themes compare regarding acne and blemish control for Some By Mi versus Simple?

Some By Mi performs better than Simple for acne and blemish control. The products on this page help target blemishes with key ingredients like salicylic acid.

Which brand features key ingredients like Centella asiatica and Salicylic acid across its products?

Some By Mi features key ingredients like Centella asiatica and Salicylic acid across the products on this page.

Some By Mi or Simple for oily skin?

Some By Mi and Simple are both a High fit for oily skin. The products on this page help manage oil and blemishes, while providing lightweight hydration.

Some By Mi or Simple: which moisturizer is better?

When comparing moisturizers, Some By Mi offers options that are a Superior fit for dry skin, while Simple products on this page provide an Average fit.

Some By Mi or Simple for sensitive skin?

Some By Mi is Lovi rated Superior for sensitive skin, while Simple is rated High. Niacinamide helps brighten the complexion and reduce pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for acne-prone skin?

Some By Mi fits acne-prone skin at a High level on Lovi, and Simple also fits this skin type at a High level. Review themes show that Some By Mi does better for acne and blemish control.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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