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Beauty of Joseon vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Purito are Korean skincare brands that offer thoughtful serums, masks, moisturizers, sunscreens, and more. The former relies on key ingredients like niacinamide, glycerin, and hyaluronic acid to suit sensitive skin and dry sensitive skin best, while the latter offers gentle formulas for dry skin and sensitive skin. Both brands differ in their founding years, corporate owners, and specific standout items for acne-prone skin, dark spots, and mature skin, yet each provides reliable nourishment for a calm complexion.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Beauty of Joseon and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Purito products

People Say

Beauty of JoseonPurito
  • Unique or pleasant texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
  • Gentle and non-irritating Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
  • Deep hydration and moisture Often MentionedSometimes Noted
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “Love that the new formula has no scent — Beauty of Joseon Dynasty Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
  • Calms redness and oil control Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Glass skin and radiant glow Sometimes NotedRarely Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “gives my skin an insane glow — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Effective makeup removal and cleansing Sometimes NotedRarely Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes sunscreen well — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Insufficient hydration or dryness Sometimes NotedOften Mentioned
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes breakouts or acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
  • Scent and smell issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “turned brown quickly — Purito Pure Vitamin C Serum”
  • Sticky or tacky finish Rarely NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “slightly sticky at first — Beauty of Joseon Red Bean Water Gel”
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”

Beauty of Joseon vs Purito routines for dry skin

Buy Purito routine · SAR 1,060.20 · 93% fitBuy Beauty of Joseon routine · SAR 432.98 · 82% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Purito routines for oily skin

Buy Purito routine · SAR 1,017.40 · 89% fitBuy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Purito routines for combination skin

Buy Purito routine · SAR 890.35 · 90% fitBuy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Purito: which is better?

Purito has a superior routine fit for dry, sensitive, acne-prone, and mature skin compared to Beauty of Joseon. Reviewers note that Purito offers soothing and calming moisturizers, while Beauty of Joseon is noted for its radiant glow and glass skin effects.

What is the difference between Beauty of Joseon and Purito?

Purito offers a superior routine fit for mature skin, combination skin, sensitive skin, acne-prone skin, skin with dark spots, dry sensitive skin, and oily acne-prone skin compared to Beauty of Joseon. Both brands feature fragrance-free products on this page.

Beauty of Joseon or Purito for dry skin?

Both Beauty of Joseon and Purito are great options, as Lovi rates Purito as Superior and Beauty of Joseon as High for dry skin. Both brands offer lightweight, fragrance-free routines, though Beauty of Joseon is particularly noted for glass skin effects while Purito stands out for soothing moisturizers.

Beauty of Joseon or Purito: which moisturizer is better?

Both brands offer well-liked options, with Beauty of Joseon featuring popular choices like the Dynasty Cream and Red Bean Water Gel, while Purito provides options such as the Oat-in Calming Gel Cream and Deep Sea Pure Water Cream. Reviewers often note that Purito delivers lightweight and soothing moisturizers, whereas Beauty of Joseon is frequently praised for deep hydration and moisturization.

Which is more affordable, Beauty of Joseon or Purito?

The products on this page do not have pricing information available, so it is not possible to compare the affordability of Beauty of Joseon and Purito.

Beauty of Joseon or Purito: which brand has fragrance-free products?

Both Beauty of Joseon and Purito offer fragrance-free options, as every product on this page for both brands lists no fragrance in its ingredients.

Beauty of Joseon or Purito for oily skin?

Both Beauty of Joseon and Purito fit oily skin at a High level. Beauty of Joseon features pore and oil control as a notable reviewer benefit, while Purito offers products like the Centella Unscented Toner that achieve a Superior fit for oily skin.

Beauty of Joseon or Purito: which sunscreen is better?

Both brands offer well-rated sunscreens, with Beauty of Joseon featuring Relief Sun: Rice + Probiotics and Purito featuring Daily Soft Touch Sunscreen. For dry skin, Lovi rates Purito as Superior and Beauty of Joseon as High.

Journal of Nanobiotechnology, 2011

Beauty of Joseon or Purito for sensitive skin?

Both brands are a great match for sensitive skin, but Purito has a Superior routine fit while Beauty of Joseon has a High routine fit. Reviewers often mention that both brands offer gentle, non-irritating formulas with no fragrance listed in the ingredients of the products on this page.

Beauty of Joseon or Purito for acne-prone skin?

Purito is a Superior fit for acne-prone skin, whereas Beauty of Joseon is a High fit. Reviewers note that the products on this page for Purito offer acne-safe and barrier-supporting moisturizers.

Beauty of Joseon or Purito for mature skin?

Purito is a better match for mature skin, achieving a Superior routine fit compared to Beauty of Joseon's Average fit on Lovi. Purito's products on this page feature gentle and lightweight serums that support the skin barrier, and topical niacinamide may help control signs of skin aging.

Antioxidants, 2021

Beauty of Joseon or Purito for skin with dark spots?

Purito is a better fit for skin with dark spots, offering a Superior routine fit compared to Beauty of Joseon's High fit level. Both brands include fragrance-free products on this page, and ingredients like niacinamide help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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