Some By Mi vs Shiseido
Some By Mi and Shiseido are a Korean skincare brand founded in 2016 and a Japanese skincare brand founded in 1872, respectively. Some By Mi covers serums, cleansers, toners, moisturizers, and more, built around niacinamide, centella asiatica, and salicylic acid, while the brand is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. The Korean brand fits dry sensitive skin and skin with dark spots best, whereas its counterpart suits sensitive skin and mature skin best, offering gentle yet effective daily care. They differ in their origins, ownership, specific formulations, and how niacinamide and salicylic acid decrease hyperpigmentation and reduce acne lesions compared to how glycerin significantly improves stratum corneum hydration in clinical study findings.
Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.
kedglobal.compreqin.comtracxn.com
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular Some By Mi and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Some By Mi vs Shiseido products
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AHA-BHA-PHA 30 Days Miracle Toner
€5.70
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Retinol Intense Reactivating Serum
€21.00
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AHA-BHA-PHA 30 Days Miracle Acne Clear Foam
€7.00
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AHA BHA PHA 30 Days Miracle Serum
€21.50
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Retinol Intense Advanced Triple Action Eye Cream
€16.40
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Super Matcha Pore Clean Clay Mask
€17.15
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Beta Panthenol Repair Cream
€22.50
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Yuja Niacin Brightening Moisture Gel Cream
€20.50
People Say
Deep Hydration and Moisture Not notedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
Gentle Formula and Soothing Mostly MentionedSometimes Noted
- “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
- “doesn't strip dry my skin — Some By Mi Super Matcha Pore Clean Clay Mask”
- “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
- “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
Skin Texture and Smoothing Mostly MentionedOften Mentioned
- “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
- “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
Brightening and Radiance Often MentionedOften Mentioned
- “Fades dark spots — Some By Mi Galactomyces Pure Vitamin C Glow Serum”
- “skin looks visibly brighter — Some By Mi Yuja Niacin Anti Blemish Serum”
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
- “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
Lightweight and Fast Absorption Often MentionedOften Mentioned
- “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “absorbs quickly — Some By Mi Snail Truecica Miracle Repair Serum”
- “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
Scent Preferences Sometimes NotedSometimes Noted
- “smells like fresh lemons — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “smells like fresh lemons — Some By Mi Yuja Niacin Anti Blemish Serum”
- “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
- “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
Strong Scent and Fragrance Often MentionedOften Mentioned
- “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
- “Smells like mouthwash — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
- “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
Price and Value Rarely NotedMostly Mentioned
- “expensive — Some By Mi Super Matcha Pore Clean Clay Mask”
- “Too expensive for 50ml — Some By Mi Beta Panthenol Repair Cream”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Drying and Dehydration Often MentionedRarely Noted
- “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
- “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
- “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
Some By Mi vs Shiseido routines for dry skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
€15.50
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Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning
€19.90
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Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€20.50
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SPF
V10 Hyal Air Fit Sunscreen
Morning
€17.90
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
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Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening · Once a week
€5.70
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Serum or Treatment
Snail Truecica Miracle Repair Serum
Evening · Once a week
€24.98
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Nourishing Mask
LANEIGE Water Sleeping Mask_EX
Once a week
€33.90
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Cleanser
Clarifying Cleansing Foam
Morning · Evening · Once a week
€35.00
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Hydrating Toner
Eudermine Revitalizing Essence
Morning
€37.90
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Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
€37.54
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SPF
Purito Daily Soft Touch Sunscreen
Morning
€20.01
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
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Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening · Once a week
€13.99
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
€59.47
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Nourishing Mask
LANEIGE Water Sleeping Mask_EX
Once a week
€33.90
Some By Mi vs Shiseido routines for oily skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
€15.50
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.90
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€20.50
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
€17.90
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
€5.70
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
€21.50
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€72.82
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Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
€17.15
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Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
€37.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
€37.90
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
€37.54
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€33.70
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
-
Cleansing Toner
Pixi Glow Tonic
Evening
€18.05
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
€59.47
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€72.82
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Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€15.72
Some By Mi vs Shiseido routines for combination skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
€15.50
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.90
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€20.50
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
€17.90
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening · Once a week
€5.70
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
€21.50
-
Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
€17.15
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
€37.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
€37.90
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
€37.54
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€33.70
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
€16.99
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
€59.47
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Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€15.72
Questions and answers
Some By Mi or Shiseido: which is better?
Some By Mi is better for shoppers looking for fragrance-free formulas, while Shiseido offers more luxurious textures and deep hydration. Both brands achieve a High routine fit for most skin types on the products on this page.
What is the difference between Some By Mi and Shiseido?
Some By Mi products on this page are completely fragrance-free and excel at soothing and smoothing the skin, whereas Shiseido products on this page often feature added fragrance and focus heavily on luxurious textures and deep hydration. Both brands offer routines with similar fit levels across most skin types, but Some By Mi is more affordable.
Some By Mi or Shiseido for dry skin?
Both Some By Mi and Shiseido fit dry skin well, as the products on this page achieve a High routine fit for this skin type. Niacinamide in Some By Mi helps control skin aging and pigmentation.
Some By Mi or Shiseido: which cleanser is better?
Both brands offer effective cleansers, but Some By Mi is a better option for sensitive or acne-prone skin because the products on this page list no fragrance and feature soothing ingredients like centella asiatica. Shiseido cleansers provide deep-cleansing benefits with luxurious textures, though they often come with a higher price point and strong fragrance.
Which is more affordable, Some By Mi or Shiseido?
Some By Mi is more affordable than Shiseido, as Shiseido has a high price point.
Some By Mi or Shiseido: which has better options for mature skin?
Both Some By Mi and Shiseido offer a High routine fit level for mature skin. Lovi shows that the products on this page from both brands feature well-rated options for this skin concern, though individual product results may vary.
Some By Mi or Shiseido: which brand is better for treating dark spots?
Some By Mi is better for treating dark spots, as Lovi rates its fit as Superior for skin with dark spots while rating Shiseido's fit as High. Additionally, Niacinamide helps reduce cutaneous pigmentation.
Which brand has fragrance-free products, Some By Mi or Shiseido?
Some By Mi is the brand that offers fragrance-free products, as every product on its page lists no fragrance in its ingredients. In contrast, Shiseido includes fragrance in the majority of the products on its page.
Some By Mi or Shiseido for oily skin?
Both Some By Mi and Shiseido offer products on this page that achieve a High routine fit for oily skin. Reviewers note that Some By Mi tends to provide better value and smoother skin textures, while Shiseido is recognized for deep hydration and luxurious textures.
Some By Mi or Shiseido: which moisturizer is better?
When comparing moisturizers on this page, both Some By Mi and Shiseido offer highly rated options for various skin types. Shiseido's Essential Energy Hydrating Cream provides a superior fit for mature skin, while Some By Mi's Yuja Niacin Brightening Moisture Gel Cream is a superior fit for acne-prone, dry, and mature skin.
Some By Mi or Shiseido for sensitive skin?
Some By Mi is the better choice for sensitive skin, as Lovi rates its fit as Superior while Shiseido fits as High. Every product on the Some By Mi page lists no fragrance in its ingredients, helping to avoid irritation.
Some By Mi or Shiseido: which sunscreen is better?
When comparing sunscreens on this page, the V10 Hyal Air Fit Sunscreen by Some By Mi is a better fit for oily skin, acne-prone skin, sensitive skin, and skin with dark spots, where Lovi rates it as High. By comparison, Shiseido's Ultimate Sun Protector Lotion is rated Low for skin with dark spots and oily skin, and Caution for combination skin, oily acne-prone skin, dry sensitive skin, and dry skin.
Some By Mi or Shiseido for acne-prone skin?
Both Some By Mi and Shiseido offer a High routine fit for acne-prone skin. Some By Mi stands out with fragrance-free products on this page and key ingredients like niacinamide, which helps reduce pigmentation and control skin aging.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Psychophysical study of the effects of topical application of menthol in healthy volunteers
HelixComplex snail mucus as a potential technology against O3 induced skin damage
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Ethosomes of Phenylethyl Resorcinol as Vesicular Delivery System for Skin Lightening Applications
The use of green tea extract in cosmetic formulations: not only an antioxidant active ingredient
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Allergy to oxidized limonene and linalool is frequent in the U.K
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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