🇳🇱Netherlands

Shiseido skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Its products suit sensitive skin and mature skin best, offering gentle yet effective daily care. For specific concerns, the brand offers standout choices such as the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin. Through these meticulous formulations, its key ingredients work effectively, as clinical study findings show that glycerin significantly improved stratum corneum hydration.

This page covers some of the most popular Shiseido products; for the whole Shiseido range, with a fit score for every product, use the Lovi app.

Shiseido moisturizers

Other Shiseido products

People Say

★4.6Overall rating based on 26.8k+ reviews

Reviewers most often praise Shiseido for intense hydration, lightweight textures, and making the skin feel soft. The most common complaints are strong fragrance and skin irritation.

Highlights

  • Deep hydration Mostly Mentioned
    • “Immediate sensation of comfort — Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — VITAL PERFECTION”
    • “Skin feels more hydrated — Activating Essence”
  • Deep-cleansing and efficient cleansers Mostly Mentioned
    • “face feels squeaky clean — Clarifying Cleansing Foam”
    • “skin feels squeaky clean — Deep Cleansing Foam”
    • “pea-sized amount is enough — Clarifying Cleansing Foam”
  • Luxurious textures Often Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — VITAL PERFECTION”
    • “Velvety, rich cream texture — Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — FUTURE SOLUTION LX”
  • Improves radiance Often Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Ultimune Power Infusing Concentrate”
    • “faded pimple marks — White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and effective moisturizers Often Mentioned
    • “Airy-soft texture — Essential Energy Hydrating Cream”
    • “absorbs quickly — White Lucent Brightening Gel Cream”
    • “Skin feels plump — Essential Energy Hydrating Cream”
  • Firming and line-reducing moisturizers Often Mentioned
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — VITAL PERFECTION”
    • “wrinkles look softer — Benefiance Wrinkle Smoothing Cream Enriched”
    • “Diminished appearance of fine lines — Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Mostly Mentioned
    • “Very expensive for the size — Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Ultimune Power Infusing Concentrate”
    • “expensive, investment piece, pricey for the amount, luxury cost — VITAL PERFECTION”
  • Strong fragrance Often Mentioned
    • “old lady smell — Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Ultimune Power Infusing Concentrate”
    • “overpowering scent, too perfumed, smell lingers, headache-inducing — VITAL PERFECTION”
  • Skin irritation Sometimes Noted
    • “Caused some irritation — Bio-Performance Advanced Super Revitalizing Cream”
    • “Stings eyes — Ultimate Sun Protector Lotion”
    • “Caused burning and redness — Benefiance Wrinkle Smoothing Eye Cream”
  • Packaging issues Sometimes Noted
    • “heavy to travel — Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — VITAL PERFECTION”

Sources: lovi.care, sephora.com, macys.com, shiseido.com, ulta.com, amazon.com, and more

Questions and answers

Is Shiseido good for oily skin?

Lovi rates Shiseido High for oily skin when using brand-focused routines. The selection includes options like Deep Cleansing Foam, which is rated High for oily skin, though reviewers note that the range has a high price point and strong fragrance.

Is Shiseido worth it?

Shiseido may be worth considering for sensitive and mature skin, as Lovi rates the brand's routines High for those skin types. Reviewers often mention luxurious textures and deep hydration, though some note a high price point and strong fragrance across the Shiseido products on this page.

What are Shiseido's best products?

Shiseido's best products are the Essential Energy Hydrating Cream, Benefiance Wrinkle Smoothing Cream Enriched, and Essential Energy Hydrating Day Cream, which all rate High or Superior for multiple skin types. Lovi rates the brand best for sensitive skin, mature skin, and skin with dark spots.

Which Shiseido moisturizer is best for dry skin?

Essential Energy Hydrating Cream is the best Shiseido moisturizer for dry skin, followed by Benefiance Wrinkle Smoothing Cream Enriched at a High fit and Bio-Performance Skin Filler at an Average fit.

Does Shiseido cause breakouts?

Shiseido is unlikely to cause breakouts for most users, as many of its hydrating and cleansing products are well-tolerated by acne-prone skin. However, reviewers sometimes note skin irritation and strong fragrance, which may affect sensitive skin.

Is Shiseido fragrance-free?

No, the Shiseido products on this page are not fragrance-free, as only 5 of the 20 featured items list no fragrance. Reviewers often mention strong fragrance as a drawback, which may cause skin irritation.

What are the key ingredients in Shiseido products?

The key ingredients in the Shiseido products on this page include glycerin and hyaluronic acid. These components help provide deep hydration and improve overall skin quality.

Dermatologic Therapy, 2022

How do I build a Shiseido skincare routine?

To build a Shiseido skincare routine for dry skin, start your morning with Clarifying Cleansing Foam, Eudermine Revitalizing Essence, Essential Energy Hydrating Cream, and a sunscreen. For your evening steps, use a pre-cleanser, Clarifying Cleansing Foam, a cleansing toner, Ultimune Power Infusing Concentrate, and Essential Energy Hydrating Cream. Lovi rates the Shiseido-focused routine for dry skin High.

Where can I buy Shiseido, and how much does it cost?

Shiseido products on this page are available at stores in the Netherlands. Prices range from €35.00 to €69.33, with most items falling between €37.54 and €67.95.

What are good alternatives to Shiseido?

Good alternatives to Shiseido with pages on Lovi include Biore, Hada Labo, SK-II, Shiseido Senka, DHC, and Pair. Lovi rates Biore-focused routines as High for dry, oily, sensitive, combination, and acne-prone skin.

Shiseido vs Biore: which is better?

Lovi rates the Shiseido-focused routine High for dry skin, matching the High fit of the Biore routine. Reviewers frequently note that Shiseido offers luxurious textures and deep hydration, though it comes with a higher price point than Biore.

Who owns Shiseido, and where is it from?

Shiseido is a Japanese brand founded in 1872, owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Is Shiseido cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shiseido as cruelty-free.

Is Shiseido good for dry skin?

Lovi rates Shiseido as High for dry skin when using specific products like Essential Energy Hydrating Cream, while some other items on the page may not suit it as well. Shiseido products often help provide deep hydration, though reviewers sometimes note a strong fragrance or occasional skin irritation.

Dermatologic Therapy, 2022

Which Shiseido cleanser is best for oily skin?

The best Shiseido cleanser for oily skin is Deep Cleansing Foam, which Lovi rates High for oily skin. Clarifying Cleansing Foam is rated Average, while Complete Cleansing Microfoam receives a Low rating for this skin type.

Is Shiseido good for sensitive skin?

Yes, Shiseido is well suited for sensitive skin, as Lovi rates the brand-focused routine High for sensitive skin. Key ingredients like hyaluronic acid help provide deep hydration, though reviewers sometimes note skin irritation and strong fragrance.

Dermatologic Therapy, 2022

Which Shiseido sunscreen is best for sensitive skin?

The best Shiseido sunscreen for sensitive skin is Benefiance Wrinkle Smoothing Day Cream, which Lovi rates Superior. Essential Energy Hydrating Day Cream follows with a High fit, while Ultimate Sun Protector Lotion is rated Average for sensitive skin.

Is Shiseido good for acne-prone skin?

Shiseido is a good option for acne-prone skin, as Lovi rates the brand-focused routines High for this skin type. Reviewers frequently mention that the products provide efficient deep-cleansing and lightweight, effective moisturization. However, some shoppers occasionally note skin irritation.

Is Shiseido good for skin with dark spots?

Yes, Shiseido is good for skin with dark spots, as the brand-focused routines and several moisturizers and toners achieve High fit levels for this skin type. Reviewers often mention that the products help improve radiance, and key ingredients like niacinamide may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is Shiseido good for mature skin?

Yes, Shiseido is well suited for mature skin, offering moisturizers and sunscreens that help smooth and firm. Lovi rates Shiseido-focused routines High for skin types including mature skin.

Research behind Shiseido's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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