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Anua vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Shiseido are a Korean skincare brand founded in 2019 and a Japanese skincare brand founded in 1872, respectively. The former offers moisturizers, toners, serums, cleansers, and more built around hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone skin and oily skin best, while the latter is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more formulated with glycerin for sensitive skin and mature skin. Both differ primarily in their heritage and targeted skin types, as the brand from Korea focuses on blemish and sebum concerns, whereas the Japanese brand offers gentle yet effective daily care.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Anua and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Shiseido products

People Say

AnuaShiseido
  • Deep hydration and moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Skin brightening and glow Often MentionedOften Mentioned
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Lightweight texture and absorption Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Skin smoothing and texture improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Luxurious and elegant texture Rarely NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “absorbs quickly — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Pore cleansing and care Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Rarely NotedOften Mentioned
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “medicinal smell — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Breakouts and acne Often MentionedRarely Noted
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Anua vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Anua vs Shiseido routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Anua or Shiseido: which is better?

Both brands offer High routine fit levels across all skin types, so neither is objectively better. Anua focuses on pore cleansing with fragrance-free formulas, while Shiseido emphasizes deep hydration and luxurious textures.

What is the difference between Anua and Shiseido?

Anua excels in pore cleansing and is priced lower, whereas Shiseido offers deeper hydration and luxurious textures with higher pricing. Both brands provide fragrance-free options, though Shiseido also features products containing fragrance.

Anua or Shiseido for dry skin?

Both Anua and Shiseido offer products on this page that provide a High routine fit for dry skin. Anua focuses on soothing ingredients like heartleaf and centella asiatica, while Shiseido products on this page often feature deep hydration through glycerin and hyaluronic acid.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Shiseido: which cleanser is better?

Anua is better for pore cleansing and care among the products on this page, while Shiseido offers deeper-cleansing and efficient cleansers with a higher price point. Anua lists no fragrance in its products, whereas many Shiseido cleansers include fragrance.

Which is more affordable, Anua or Shiseido?

Shiseido is often noted for a high price point on the products on this page, making Anua the more affordable option.

Anua or Shiseido: which brand has fragrance-free products?

Anua is the better choice for fragrance-free skincare, as every product on its page lists no fragrance in its ingredients. In contrast, many Shiseido products on this page contain added fragrance.

Anua or Shiseido: which is better for pore cleansing and care?

Anua is better for pore cleansing and care compared to Shiseido based on reviewers and page insights. The products on this page help clean pores effectively without added fragrance.

Anua or Shiseido: which is better for deep hydration and moisture?

Shiseido is better for deep hydration and moisture, as reviewers highlight its deep hydration and moisture as a key benefit compared to Anua.

Anua or Shiseido for oily skin?

Both Anua and Shiseido offer a High routine fit for oily skin based on the products on this page. Niacinamide helps control pigmentation and supports skin aging, while hyaluronic acid aids in skin hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Shiseido: which moisturizer is better?

Both Anua and Shiseido offer moisturizers that provide high fit levels for various skin types, but Anua is often noted for soothing and barrier support, while Shiseido is known for deep hydration and luxurious textures. Topical hyaluronic acid, found in the products on this page, helps improve skin quality and signs of aging.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Shiseido for sensitive skin?

Both Anua and Shiseido offer a High routine fit for sensitive skin. Anua is less likely to cause irritation since every product on this page lists no fragrance in its ingredients, whereas many Shiseido products contain fragrance.

Anua or Shiseido: which sunscreen is better?

Anua offers sunscreens like the Heartleaf Silky Moisture Sun Cream which fits sensitive skin at a High level and contains no fragrance, whereas Shiseido features options such as the Essential Energy Hydrating Day Cream with a Superior fit for mature skin but includes added fragrance in several formulations. Overall, Anua may be better for fragrance-free sun care while Shiseido provides luxurious texture options.

Anua or Shiseido for acne-prone skin?

Both Anua and Shiseido provide a High routine fit for acne-prone skin. Anua is particularly noted for better pore cleansing and care, while Shiseido products on this page often feature a high price point and strong fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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