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SKIN1004 vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Shiseido are prominent Asian skincare brands that offer thoughtfully crafted products like moisturizers and sunscreens. The Korean brand features centella asiatica, hyaluronic acid, and niacinamide to suit acne-prone and oily skin, while the Japanese brand relies on glycerin to provide gentle daily care for sensitive and mature skin. Both lines address specific concerns through distinct formulations, ranging from specialized toners to rich creams. Ultimately, they differ in their heritage, core ingredients, and ideal skin types.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular SKIN1004 and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Shiseido products

People Say

SKIN1004Shiseido
  • Hydration and moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
  • Lightweight texture Mostly MentionedSometimes Noted
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Miscellaneous praise and pleasant features Sometimes NotedMostly Mentioned
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “smoothes rough skin — Shiseido Eudermine Revitalizing Essence”
    • “beautiful glass bottle — Shiseido Eudermine Revitalizing Essence”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
  • Soothing and calming Mostly MentionedNot noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
  • Radiance and brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Gives a nice glow — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
  • Cleansing benefits Sometimes NotedRarely Noted
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “pores looked so much smaller — SKIN1004 Zombie Pack”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “Price is quite steep — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Pricey for daily use — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Scent and fragrance complaints Sometimes NotedOften Mentioned
    • “smells like wet dog — SKIN1004 Zombie Pack”
    • “Has a strong herbal/citrus scent I didn't enjoy. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “smells a bit like plastic — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Texture and application issues Often MentionedRarely Noted
    • “Felt powdery — Shiseido Essential Energy Hydrating Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “too watery for a lotion — Shiseido Treatment Softener”
    • “hard to wash off — SKIN1004 Zombie Pack”
  • Skin irritation and breakouts Sometimes NotedSometimes Noted
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”

SKIN1004 vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

SKIN1004 vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

SKIN1004 vs Shiseido routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

SKIN1004 or Shiseido: which is better?

Both SKIN1004 and Shiseido achieve a High routine fit across all skin types on this page, but they serve different preferences. SKIN1004 focuses on fragrance-free formulas with soothing and lightweight textures, while Shiseido offers luxurious products that often include fragrance and provide deep hydration and radiance.

What is the difference between SKIN1004 and Shiseido?

SKIN1004 is focused on soothing and calming benefits with fragrance-free formulas, whereas Shiseido offers luxurious textures and deep hydration while frequently featuring fragrance in its products.

SKIN1004 or Shiseido for dry skin?

Both SKIN1004 and Shiseido offer a High routine fit for dry skin on this page. SKIN1004 features fragrance-free products with key ingredients like hyaluronic acid, which helps with hydration and wound healing.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

SKIN1004 or Shiseido: which cleanser is better?

Both brands offer effective cleansers, but SKIN1004 is often noted for soothing and efficient cleansing benefits without added fragrance, while Shiseido provides deep-cleansing options that frequently feature strong fragrance and a higher price point.

Which is more affordable, SKIN1004 or Shiseido?

Shiseido is more affordable in comparison to SKIN1004, as SKIN1004 has a high price point noted by reviewers.

Between SKIN1004 and Shiseido, which brand is better for managing skin with dark spots?

Both SKIN1004 and Shiseido offer products with a High routine fit for skin with dark spots. Shiseido does better for radiance and brightening, while SKIN1004 features niacinamide, which helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the fragrance ingredients and scent complaints compare between SKIN1004 and Shiseido products?

Every product on the SKIN1004 page lists no fragrance in its ingredients, whereas 15 out of 20 Shiseido products on this page list fragrance. Scent and fragrance complaints are noted more often for SKIN1004 products on this page.

Which brand performs better for soothing and calming skin versus providing deep hydration?

SKIN1004 does better for soothing and calming, while Shiseido does better for deep hydration. Every SKIN1004 product on this page lists no fragrance, whereas most Shiseido products contain fragrance.

SKIN1004 or Shiseido for oily skin?

Both SKIN1004 and Shiseido fit oily skin at a High level. Reviewers note that SKIN1004 offers a more lightweight texture, while Shiseido provides deeper hydration.

SKIN1004 or Shiseido: which moisturizer is better?

Both SKIN1004 and Shiseido offer moisturizers that achieve High routine fit levels for various skin types on the products on this page, with SKIN1004 focusing on ingredients like Centella asiatica and hyaluronic acid while Shiseido highlights glycerin and hyaluronic acid. Reviewers note that SKIN1004 provides lightweight and soothing moisturizers, whereas Shiseido is often praised for firming, line-reducing, and luxurious textures.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

SKIN1004 or Shiseido for sensitive skin?

Both SKIN1004 and Shiseido offer a High routine fit for sensitive skin on the products on this page. SKIN1004 is often noted for being soothing and calming, while Shiseido products frequently feature strong fragrances and luxurious textures.

SKIN1004 or Shiseido: which sunscreen is better?

Both SKIN1004 and Shiseido offer sunscreens on this page with High fit levels for various skin types, such as the SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum and the Shiseido Essential Energy Hydrating Day Cream. However, SKIN1004 products on this page list no fragrance in their ingredients, whereas several Shiseido sunscreens contain fragrance.

SKIN1004 or Shiseido for acne-prone skin?

Both SKIN1004 and Shiseido offer a High routine fit for acne-prone skin on the products on this page. SKIN1004 products on this page list no fragrance in their ingredients, while Shiseido includes fragrance in several of its formulas.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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