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Beauty of Joseon vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIVEA are established skincare brands offering distinct approaches to daily care. Founded in 2016 and 1911 respectively, the Korean and German lines are both deeply loved for reliable sunscreens, targeted serums, and nourishing moisturizers, utilizing key ingredients like niacinamide, glycerin, and hyaluronic acid. While the former suits sensitive skin and skin with dark spots best with thoughtful formulas for specific concerns, the latter relies on soothing and balancing elements to benefit delicate complexions. They differ in their founding eras, corporate ownership, and specific proprietary product formulations while maintaining a shared focus on hydration and barrier function.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIVEA products

People Say

Beauty of JoseonNIVEA
  • Textures and Finishes Mostly MentionedMostly Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Gentleness and Soothing Properties Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Versatility Not notedMostly Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Smell brings me back to childhood — NIVEA Creme”
  • Efficacy and Results Sometimes NotedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
  • Sticky and Greasy Finishes Sometimes NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

Beauty of Joseon vs NIVEA routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs NIVEA routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs NIVEA routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Beauty of Joseon or NIVEA: which is better?

Beauty of Joseon and NIVEA both offer great options, with Beauty of Joseon performing better for textures, hydration, and gentleness, while NIVEA stands out for efficacy, value, and versatility. Both brands achieve a High routine fit for most skin types, though NIVEA rates higher for mature skin.

What is the difference between Beauty of Joseon and NIVEA?

Beauty of Joseon and NIVEA both offer products on this page fitting dry, oily, combination, sensitive, acne-prone, skin with dark spots, and dry sensitive skin at a High level, while NIVEA rates High for mature skin compared to Beauty of Joseon which rates Average. Beauty of Joseon stands out for textures, hydration, and gentleness, and every product lists no fragrance, whereas NIVEA offers greater value and efficacy with some products containing fragrance.

Beauty of Joseon or NIVEA for dry skin?

Both Beauty of Joseon and NIVEA offer a High Lovi routine fit for dry skin, making either brand a strong choice depending on your preference for formulas. Beauty of Joseon features fragrance-free options with key ingredients like hyaluronic acid and glycerin that help provide deep hydration, which is supported by research on skin moisturization.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or NIVEA: which moisturizer is better?

Beauty of Joseon and NIVEA both offer good moisturizers, with Beauty of Joseon products on this page featuring no fragrance while many NIVEA moisturizers contain fragrance. Lovi rates Beauty of Joseon Dynasty Cream with a High fit for dry, mature, and dry sensitive skin, and an Average fit for sensitive, oily, and acne-prone skin, while NIVEA Creme receives a High fit for dry and dry sensitive skin and a Caution fit for sensitive and acne-prone skin.

Which is more affordable, Beauty of Joseon or NIVEA?

Both Beauty of Joseon and NIVEA offer quality products, but NIVEA is generally known for value and versatility across its range on this page.

Beauty of Joseon or NIVEA for oily skin?

Both Beauty of Joseon and NIVEA offer high routine fit for oily skin. Reviewers note that Beauty of Joseon delivers lightweight toners while NIVEA provides blemish-clearing serums.

Beauty of Joseon or NIVEA: which sunscreen is better?

Both Beauty of Joseon and NIVEA offer sunscreens on this page that rate a High fit for many skin types, though Beauty of Joseon has no fragrance listed across its products while NIVEA includes fragrance in some formulations.

Beauty of Joseon or NIVEA for sensitive skin?

Both Beauty of Joseon and NIVEA offer a high routine fit for sensitive skin. Beauty of Joseon stands out for its fragrance-free formulas and gentle, soothing properties across the products on this page.

Beauty of Joseon or NIVEA for acne-prone skin?

Both Beauty of Joseon and NIVEA are a High fit for acne-prone skin, offering targeted products on this page like the Red Bean Water Gel and the DERMA SKIN CLEAR serum. Beauty of Joseon relies on fragrance-free formulas containing key ingredients such as niacinamide, which helps manage skin issues as supported by research.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or NIVEA for mature skin?

NIVEA performs better than Beauty of Joseon for mature skin, achieving a High routine fit level compared to an Average fit for Beauty of Joseon. NIVEA also delivers smoother skin texture serums that are mostly mentioned by reviewers for this skin type.

Beauty of Joseon or NIVEA for skin with dark spots?

Both Beauty of Joseon and NIVEA offer high routine fit for skin with dark spots. Beauty of Joseon features key ingredients like niacinamide and ginseng across its fragrance-free range, while NIVEA includes targeted options like its LUMINOUS630 anti-dark spot serum.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or NIVEA for dry sensitive skin?

Both Beauty of Joseon and NIVEA products on this page offer a high routine fit for dry sensitive skin. Beauty of Joseon stands out for its fragrance-free formulas and gentle hydration, while NIVEA provides versatile moisturizers like Creme which has a high fit for dry sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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