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Beauty of Joseon vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shiseido are renowned Asian skincare brands rooted in distinct cultural traditions. The Korean label is deeply loved for its thoughtful serums, masks, moisturizers, sunscreens, and more, which thoughtfully blend niacinamide, glycerin, and hyaluronic acid, whereas its Japanese counterpart is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Both suit sensitive skin best, while the former also addresses skin with dark spots and the latter targets mature skin. They differ in their founding eras and specific ingredient profiles, with the first brand offering specialized items like the Ground Rice and Honey Glow Mask, the Light On Serum: Centella + Vita C, and the Revive Eye Serum, and the second providing standout choices such as the Treatment Softener, the Benefiance Wrinkle Smoothing Day Cream, and the Essential Energy Hydrating Cream.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Beauty of Joseon and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shiseido products

People Say

Beauty of JoseonShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique or pleasant texture Often MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Gentle and non-irritating formulas Mostly MentionedRarely Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glow, radiance and brightening Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Fast absorption and skin softening Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Calms redness and controls oil Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “controls oiliness — Shiseido Treatment Softener”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lack of hydration or ineffectiveness Often MentionedSometimes Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”

Beauty of Joseon vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Shiseido routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Beauty of Joseon or Shiseido: which is better?

Both Beauty of Joseon and Shiseido achieve a High routine fit across most skin types, though Shiseido reaches a High fit for mature skin while Beauty of Joseon reaches only an Average fit. Reviewers note that Beauty of Joseon offers gentler, fragrance-free formulas, whereas Shiseido is often praised for its luxurious textures and deep hydration.

What is the difference between Beauty of Joseon and Shiseido?

Beauty of Joseon offers fragrance-free formulas with key ingredients like niacinamide and ginseng, while Shiseido features luxurious textures and popular anti-aging options that often contain added fragrance. Both brands achieve high routine fit levels across most skin types, though Shiseido reaches a High fit for mature skin compared to an Average fit for Beauty of Joseon.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Shiseido for dry skin?

Both Beauty of Joseon and Shiseido fit dry skin at a High level. Beauty of Joseon stands out for having every product on this page list no fragrance, whereas Shiseido features luxurious textures and deep hydration.

Beauty of Joseon or Shiseido: which cleanser is better?

Both Beauty of Joseon and Shiseido offer well-liked cleansers, but reviewers note that Beauty of Joseon cleansers provide more gentle and non-irritating formulas, while Shiseido cleansers excel in deep-cleansing efficiency.

Which is more affordable, Beauty of Joseon or Shiseido?

Shiseido is often noted for a high price point, whereas Beauty of Joseon is comparatively more affordable.

Between Beauty of Joseon and Shiseido, which brand is better suited for mature skin?

Shiseido is better suited for mature skin, achieving a High routine fit level compared to Beauty of Joseon's Average level. Shiseido's products on this page are noted for offering firming and line-reducing moisturizers.

How do the fragrance options compare between Beauty of Joseon and Shiseido products?

Beauty of Joseon offers fragrance-free options, as every product on its page lists no fragrance in its ingredients. In contrast, most Shiseido products on this page include fragrance, with only 5 of 20 listing no fragrance.

Which brand has a better routine fit for dry sensitive skin?

Both Beauty of Joseon and Shiseido provide a High routine fit for dry sensitive skin. However, Beauty of Joseon stands out for featuring fragrance-free products and gentle formulas across its range on this page.

Beauty of Joseon or Shiseido for oily skin?

Both Beauty of Joseon and Shiseido offer a High routine fit for oily skin. The products on this page for Beauty of Joseon feature key ingredients like niacinamide and glycerin, while Shiseido products rely on glycerin and hyaluronic acid.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Shiseido: which moisturizer is better?

Both Beauty of Joseon and Shiseido offer moisturizers that fit dry skin, oily skin, combination skin, sensitive skin, and acne-prone skin at a High level on this page. Shiseido achieves a High fit level for mature skin, whereas Beauty of Joseon reaches an Average fit level for mature skin.

Beauty of Joseon or Shiseido for sensitive skin?

Both Beauty of Joseon and Shiseido fit sensitive skin with a High routine fit level. Beauty of Joseon stands out for its gentle and non-irritating formulas, while Shiseido offers deep hydration and luxurious textures.

Beauty of Joseon or Shiseido: which sunscreen is better?

Both Beauty of Joseon and Shiseido offer sunscreens on this page with High fit levels for dry, sensitive, and combination skin, but Beauty of Joseon stands out with every product listing no fragrance. Shiseido features options like Benefiance Wrinkle Smoothing Day Cream which has a Superior fit for mature and dry sensitive skin.

Beauty of Joseon or Shiseido for acne-prone skin?

Both Beauty of Joseon and Shiseido provide a High routine fit for acne-prone skin, but Beauty of Joseon is often noted for gentle, non-irritating formulas and calming redness while avoiding added fragrance across the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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