🇳🇱Netherlands

No7 skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

No7's products on this page cover serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid. No7 products fit mature skin and dry skin best. For acne-prone skin, Lovi rates the Future Renew Damage Reversal Eye Serum highest; for skin with dark spots, the Pure Retinol Eye Cream; and for mature skin, the Protect & Perfect Intense Advanced Night Cream. Its key ingredients: shea butter protects diapered skin and mitigates erythema.

This page covers some of the most popular No7 products; for the whole No7 range, with a fit score for every product, use the Lovi app.

No7 serums and treatments

Other No7 products

People Say

★4.4Overall rating based on 15.4k+ reviews

Reviewers most often praise No7 for improved hydration, smoother skin texture, and the reduction of fine lines. The most common complaints are skin irritation and a lack of significant results on deep wrinkles.

Highlights

  • Skin feel and texture improvements Mostly Mentioned
    • “Skin feels softer — Future Renew Damage Reversal Serum”
    • “skin feels so soft — Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — Pure Retinol”
  • Eye product hydration and firmness Mostly Mentioned
    • “absorbs quickly — Restore & Renew Multi Action Eye Cream”
    • “lovely and light — Future Renew Damage Reversal Eye Serum”
    • “leaves the skin feeling hydrated and comfortable — Pure Retinol Eye Cream”
  • Lightweight and fast-absorbing textures Mostly Mentioned
    • “Absorbs quickly — Future Renew Damage Reversal Serum”
    • “absorbs instantly — Pure Retinol”
  • Deep hydration and moisture Often Mentioned
    • “Skin feels moisturized — Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — Restore & Renew Multi Action Eye Cream”
  • Anti-aging and line reduction Often Mentioned
    • “Softened fine lines — Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — Pure Retinol”
    • “Fine lines appear reduced — Protect & Perfect Intense Advanced Day Cream”
  • Radiant and glowing appearance Sometimes Noted
    • “healthier glow — Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — Future Renew Damage Reversal Serum”
    • “Natural glow — Future Renew Damage Reversal Night Cream”
  • Lack of visible results Often Mentioned
    • “No change in wrinkles/spots — Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — Pure Retinol Eye Cream”
    • “Did not reduce wrinkles — Future Renew Damage Reversal Night Cream”
  • Skin irritation and adverse reactions Often Mentioned
    • “Slight sensitivity and peeling — Pure Retinol 1% Night Concentrate”
    • “burned my skin — Pure Retinol”
    • “Caused breakouts — Future Renew Damage Reversal Serum”
  • Dryness and heavy texture complaints Often Mentioned
    • “Can be drying — Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — Pure Retinol”
    • “too thick — Protect & Perfect Intense Advanced Night Cream”

Sources: lovi.care, boots.com, target.com, ulta.com, walmart.com, ultas.com, and more

Questions and answers

Is No7 good for oily skin?

No7 rates High for oily skin. Lovi rates the No7-focused routine High for oily skin.

Is No7 worth it?

No7 is worth considering for mature skin, dry skin, and skin with dark spots, where Lovi rates the brand's routines as Superior or High. Reviewers often note improvements in skin feel and texture, though some report skin irritation or a lack of visible results.

What are No7's best products?

No7's best products are those that target its top-fitting categories, with Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream rating Superior for mature skin. Reviewers often mention deep hydration and firming benefits, though individual results can vary.

Which No7 moisturizer is best for dry skin?

Protect & Perfect Intense Advanced Night Cream is the best choice, as Lovi rates it High for dry skin, followed by Future Renew Damage Reversal Night Cream which Lovi rates Average.

Does No7 cause breakouts?

No7 is unlikely to cause breakouts, as Lovi rates acne-prone skin High for the No7-focused routine. Reviewers often mention skin irritation and heavy texture complaints, so some users may experience clogged pores.

Is No7 fragrance-free?

No, the No7 products on this page are not all fragrance-free, as three items contain fragrance while ten do not.

What are the key ingredients in No7 products?

The key ingredients in No7 products include Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide. Niacinamide helps reduce dark spots on the skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a No7 skincare routine?

To build a No7 routine for dry skin in the morning, use a cleanser, hydrating toner, Protect & Perfect Intense Advanced Night Cream, and Protect & Perfect Intense Advanced Day Cream. In the evening, use a pre-cleanser, cleanser, cleansing toner, Future Renew Damage Reversal Serum, and the same night cream. Lovi rates the No7-focused routine for dry skin as Superior.

Where can I buy No7, and how much does it cost?

No7 products are available on this page from €19.83 to €38.37, with most priced between €25.48 and €38.00 in stores in the Netherlands.

What are good alternatives to No7?

Good alternatives to No7 include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, which also have pages on Lovi.

No7 vs BYOMA: which is better?

BYOMA is a better choice for dry skin, as Lovi rates the BYOMA-focused routine Superior and the No7-focused routine Superior with a slightly lower score. Reviewers also note that BYOMA may offer lighter textures, while No7 has frequent complaints about heavy textures.

Who owns No7, and where is it from?

No7 is a British brand founded in 1935, owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

Is No7 cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list No7 as cruelty-free.

Is No7 good for dry skin?

Yes, No7 is good for dry skin, and Lovi rates the No7-focused routine for dry skin as Superior. Products such as Restore & Renew Serum and Protect & Perfect Intense Advanced Night Cream help provide deep hydration and moisture.

Dermatologic Therapy, 2022

Which No7 sunscreen is best for sensitive skin?

Protect & Perfect Intense Advanced Day Cream is best for sensitive skin, as Lovi rates it High for sensitive skin, followed by Lift & Luminate Day Cream at Average.

Is No7 good for sensitive skin?

Yes, No7 is good for sensitive skin because Lovi rates the No7-focused routine High for sensitive skin. Reviewers sometimes note a radiant and glowing appearance, though skin irritation and adverse reactions are often mentioned.

Is No7 good for acne-prone skin?

Yes, No7 is good for acne-prone skin because Lovi rates the No7-focused routine High for acne-prone skin. Reviewers often mention that the products provide deep hydration and moisture.

Is No7 good for skin with dark spots?

Yes, No7 is well suited for skin with dark spots, as the brand features key ingredients like niacinamide that help reduce pigmentation. Lovi rates several products on this page, including the Pure Retinol Eye Cream and Restore & Renew Serum, High for skin with dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is No7 good for mature skin?

Yes, No7 is good for mature skin because Lovi rates the brand-focused routine Superior for dry skin and several of its products are rated High or Superior for mature skin. Retinol and vitamin C help improve visible signs of aging and support collagen accumulation in the skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind No7's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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