🇳🇱Netherlands

Beauty of Joseon skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Beauty of Joseon is deeply loved for its thoughtful serums, masks, moisturizers, sunscreens, and more, which thoughtfully blend niacinamide, glycerin, and hyaluronic acid. Its products suit sensitive skin and skin with dark spots best, offering gentle care for delicate complexions. For specific concerns, the brand offers the Ground Rice and Honey Glow Mask for acne-prone skin, the Light On Serum: Centella + Vita C for skin with dark spots, and the Revive Eye Serum for mature skin. Through these formulas, its key ingredients work to improve wrinkles, reduce skin hyperpigmentation, increase skin hydration and barrier function, and lengthen the anti-wrinkle effect of toxins.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

This page covers some of the most popular Beauty of Joseon products; for the whole Beauty of Joseon range, with a fit score for every product, use the Lovi app.

Other Beauty of Joseon products

People Say

★4.6Overall rating based on 163.7k+ reviews

Reviewers most often praise Beauty of Joseon for lightweight hydration, a dewy glass skin finish, and gentle formulas suitable for sensitive skin. The most common complaints are breakouts and clogged pores for acne-prone skin, as well as an insufficient level of moisture for dry skin types.

Highlights

  • Lightweight, fast-absorbing toners Mostly Mentioned
    • “sinks in instantly — Ginseng Essence Water”
    • “absorbs instantly into skin — Green Plum Refreshing Toner”
  • Deep hydration and moisturization Often Mentioned
    • “Saved my dry winter skin — Dynasty Cream”
    • “Leaves the face moisturized, looks like glass skin. — Revive Serum”
    • “eyes look less tired — Revive Eye Serum”
  • Gentle, non-irritating formulas Often Mentioned
    • “no irritation at all — Revive Eye Serum”
    • “Love that the new formula has no scent — Dynasty Cream”
    • “No irritation at all... great for sensitive skin. — Revive Serum”
  • Radiant glow and glass skin effects Sometimes Noted
    • “gives a glass skin look — Glow Serum”
    • “Gives me that chok-chok dewy look — Dynasty Cream”
    • “gives my skin an insane glow — Ground Rice and Honey Glow Mask”
  • Pore and oil control Sometimes Noted
    • “pores look cleaner — Red Bean Refreshing Pore Mask”
    • “pores look smaller — Glow Serum”
    • “balances sebum — Ginseng Essence Water”
  • Unique textures and applications Sometimes Noted
    • “Has a fun stringy, bouncy consistency — Dynasty Cream”
    • “huge tube for eye cream — Revive Eye Serum”
    • “use it on my whole face — Revive Eye Serum”
  • Causes breakouts and acne Often Mentioned
    • “Broke me out in cystic acne — Dynasty Cream”
    • “gave me cystic acne — Ginseng Cleansing Oil”
    • “broke me out within minutes — Ground Rice and Honey Glow Mask”
  • Scent and fragrance issues Sometimes Noted
    • “smells like cooking oil — Ginseng Cleansing Oil”
    • “smells like cheese — Ground Rice and Honey Glow Mask”
    • “smells like dirt — Ginseng Essence Water”
  • Sticky or heavy finishes Sometimes Noted
    • “Leaves a sticky film that doesn't go away — Dynasty Cream”
    • “looked like a greaseball — Relief Sun: Rice + Probiotics”
    • “Might seem sticky... I apply it over a peptide serum. — Revive Serum”

Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, olivekollection.com, reddit.com, and more

Questions and answers

Is Beauty of Joseon good for oily skin?

Yes, Beauty of Joseon is good for oily skin because Lovi rates the brand-focused routine High for oily skin. The Beauty of Joseon products on this page help provide gentle and lightweight care.

Is Beauty of Joseon worth it?

Beauty of Joseon is worth it for shoppers seeking gentle and budget-friendly skincare, as Lovi rates its core routines High across multiple skin types. The Beauty of Joseon products on this page are fragrance-free and offer deep hydration, though reviewers note that some items may cause breakouts.

What are Beauty of Joseon's best products?

Beauty of Joseon offers several top-rated items, with the Ginseng Essence Water, Light On Serum: Centella + Vita C, Ground Rice and Honey Glow Mask, and Centella Asiatica Calming Mask standing out by achieving Superior fit levels for multiple skin types on Lovi. Additionally, the Beauty of Joseon products on this page list no fragrance in their ingredients.

Which Beauty of Joseon moisturizer is best for dry skin?

The Dynasty Cream is the best choice for dry skin, and the Red Bean Water Gel is also a good option since Lovi rates both High for dry skin.

Does Beauty of Joseon cause breakouts?

Reviewers note that Beauty of Joseon products may occasionally cause breakouts and acne. However, formulas help soothe the skin with gentle ingredients.

Is Beauty of Joseon fragrance-free?

Yes, every one of the Beauty of Joseon products on this page lists no fragrance in its ingredients. Reviewers note that scent and fragrance issues sometimes occur, but the brand features gentle, non-irritating formulas.

What are the key ingredients in Beauty of Joseon products?

The key ingredients in Beauty of Joseon products include niacinamide, glycerin, hyaluronic acid, and ginseng. Niacinamide helps control skin aging and pigmentation, while hyaluronic acid benefits skin quality and signs of aging.

Antioxidants, 2021The British Journal of Dermatology, 2002

How do I build a Beauty of Joseon skincare routine?

To build a Beauty of Joseon routine for dry skin in the morning, apply the Green Plum Refreshing Cleanser, followed by the Ginseng Essence Water, Revive Serum, and Relief Sun: Rice + Probiotics. In the evening, use the Ginseng Cleansing Oil, Green Plum Refreshing Cleanser, Green Plum Refreshing Toner, Glow Serum, and Revive Serum. Once a week, swap the serum for the Centella Asiatica Calming Mask after cleansing and toning.

Where can I buy Beauty of Joseon, and how much does it cost?

Beauty of Joseon is sold on Lovi with prices in Netherlands stores ranging from €8.39 to €40.18, and most items costing between €10.80 and €16.80.

What are good alternatives to Beauty of Joseon?

Similar brands with pages on Lovi include SKIN1004, Anua, Medicube, COSRX, Dr. Althea, and Some By Mi. Lovi rates SKIN1004 as a Superior fit for dry and sensitive skin, and a High fit for oily, combination, and acne-prone skin.

Beauty of Joseon vs SKIN1004: which is better?

Beauty of Joseon and SKIN1004 both offer great options, but SKIN1004 rates slightly higher for dry, sensitive, and acne-prone skin with its targeted routines. Lovi rates the Beauty of Joseon routines as High for these skin types, while SKIN1004 routines reach a Superior fit level for dry and sensitive skin.

Who owns Beauty of Joseon, and where is it from?

Beauty of Joseon is a Korean brand founded in 2016, owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Is Beauty of Joseon cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Beauty of Joseon as cruelty-free.

Is Beauty of Joseon good for dry skin?

Yes, Beauty of Joseon is good for dry skin because Lovi rates the brand-focused routine High for dry skin. The Beauty of Joseon products on this page help provide deep hydration and moisturization.

Which Beauty of Joseon cleanser is best for oily skin?

The Beauty of Joseon cleanser that fits oily skin best on this page is the Green Plum Refreshing Cleanser. Lovi rates this cleanser High for oily skin.

Is Beauty of Joseon good for sensitive skin?

Yes, Beauty of Joseon is good for sensitive skin because Lovi rates the brand-focused routine High for sensitive skin and the Beauty of Joseon products on this page list no fragrance. Reviewers often mention gentle, non-irritating formulas.

Which Beauty of Joseon sunscreen is best for sensitive skin?

The best Beauty of Joseon sunscreen for sensitive skin is Relief Sun: Rice + Probiotics, which Lovi rates High for sensitive skin. Ginseng Moist Sun Serum is another option on this page, but it is rated Average for sensitive skin.

Is Beauty of Joseon good for acne-prone skin?

Yes, Beauty of Joseon is good for acne-prone skin and fits it at a High level. Lovi rates the brand-focused routine for acne-prone skin as High, and the products help keep skin calm and clear.

Is Beauty of Joseon good for skin with dark spots?

Yes, Beauty of Joseon is good for skin with dark spots because the brand features key ingredients like niacinamide that help reduce pigmentation. Lovi rates the Light On Serum: Centella + Vita C as Superior and the Ground Rice and Honey Glow Mask as Superior for skin with dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is Beauty of Joseon good for mature skin?

Yes, Beauty of Joseon works well for mature skin, with Lovi rating the brand's routine High for this skin type. The Beauty of Joseon products on this page help provide deep hydration and support a smooth, youthful look.

Antioxidants, 2021Dermatologic Therapy, 2022

Research behind Beauty of Joseon's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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