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Good Molecules vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and Simple are skincare brands known for gentle formulations that suit acne-prone skin best. The American brand, founded in 2019, offers serums, moisturizers, eye products, and exfoliants crafted with glycerin and hyaluronic acid to address moisture and clarity needs, while the British brand, founded in 1960, provides moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin. Both differ in their specific product ranges and standout options, such as the former's Overnight Exfoliating Treatment and the latter's Micellar Cleansing Water.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Good Molecules and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs Simple products

People Say

Good MoleculesSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
  • Affordable Price and Great Value Mostly MentionedOften Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Hydration and Plumping Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Effective Daily Cleansing Rarely NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Skin feels soft not dry — Simple Refreshing Facial Wash”
    • “lather on this cleanser is impressive — Good Molecules Hydrating Facial Cleansing Gel”
  • Improves Skin Texture and Smoothness Often MentionedNot noted
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “not moisturizing enough — Good Molecules Lightweight Daily Moisturizer”
    • “Skin felt tight — Good Molecules Pineapple Exfoliating Powder”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Texture Issues, Residue, and Soapy Feel Sometimes NotedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “sticky to the touch — Good Molecules Niacinamide Brightening Toner”

Good Molecules vs Simple routines for dry skin

See multi-brand routine · 98% fit

Good Molecules vs Simple routines for oily skin

See multi-brand routine · 95% fit

Good Molecules vs Simple routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Good Molecules or Simple: which is better?

Good Molecules stands out as better for dry, sensitive, and mature skin due to its superior routine fit and affordable, gentle serums that help fade dark spots. Simple offers effective, sensitive-skin-friendly makeup removers, but Good Molecules delivers a more targeted range for improving skin texture.

What is the difference between Good Molecules and Simple?

Good Molecules offers a wider range of targeted serums and better fits for dry and sensitive skin on Lovi, whereas Simple focuses more on gentle makeup removers and everyday cleansing.

Good Molecules or Simple for dry skin?

Good Molecules fits dry skin better than Simple, as Lovi rates the routine fit for Good Molecules as Superior while Simple reaches High.

Good Molecules or Simple: which cleanser is better?

Good Molecules Hydrating Facial Cleansing Gel is well suited for dry, sensitive, and mature skin with a High Lovi fit level, whereas Simple Refreshing Facial Wash is rated lower for dry skin with a Low Lovi fit level. Reviewers indicate that Simple may provide effective daily cleansing, but Good Molecules offers better overall value and hydration for dry and sensitive skin types.

Which is more affordable, Good Molecules or Simple?

Good Molecules offers more affordable and great value serums compared to Simple according to reviewer feedback on the page.

Which brand has a better routine fit for skin with dark spots?

Good Molecules has a Superior routine fit for skin with dark spots, whereas Simple has a High fit. Good Molecules also helps fade dark spots and improve skin texture according to reviewers.

Good Molecules or Simple for oily skin?

Good Molecules and Simple offer an equal High routine fit level for oily skin. Reviewers note that the products on this page for both brands contain no fragrance.

Good Molecules or Simple: which moisturizer is better?

Good Molecules is the better choice for moisturizers because the products on this page achieve superior fit levels for dry skin compared to Simple. Hyaluronic acid helps bind moisture to the skin to improve hydration.

Dermatologic Therapy, 2022

Good Molecules or Simple for sensitive skin?

Good Molecules fits sensitive skin better than Simple, achieving a Superior routine fit compared to Simple's High level. Reviewers mention that the products on this page for Good Molecules are very gentle.

Good Molecules or Simple for acne-prone skin?

Good Molecules has a Superior fit for acne-prone skin, while Simple has a High fit. Reviewers note that Good Molecules helps improve skin texture and offers lightweight, value-friendly serums.

Good Molecules or Simple for dry sensitive skin?

Good Molecules is the better choice for dry sensitive skin, offering a superior routine fit compared to Simple's high fit.

Good Molecules or Simple for mature skin?

Good Molecules is the better fit for mature skin, achieving a Superior routine fit compared to Simple's High level. Reviewers on the page note that Good Molecules helps fade dark spots and improve skin texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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