🇳🇱Netherlands

BYOMA skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Skincare enthusiasts adore BYOMA for its thoughtfully formulated moisturizers, toners, cleansers, serums, and more, all anchored by nourishing tri-ceramide and squalane. Its products suit dry skin and dry sensitive skin best, thanks to these deeply replenishing ingredients. For targeted concerns, the standout products include the Balancing Face Mist for acne-prone skin, the Brightening Toner for skin with dark spots, and the Melting Balm Cleanser for mature skin. Through regular use, the tri-ceramide complex improves skin barrier hydration and barrier integrity, while squalane fights oxidative stress and boosts collagen production.

Scientific Reports, 2020

This page covers some of the most popular BYOMA products; for the whole BYOMA range, with a fit score for every product, use the Lovi app.

BYOMA moisturizers

Other BYOMA products

People Say

★4.4Overall rating based on 19.8k+ reviews

Reviewers most often praise BYOMA for skin barrier repair, deep hydration, and soothing sensitive skin. The most common complaints are breakouts and faulty packaging.

Highlights

  • Moisturizers that strengthen the skin barrier Mostly Mentioned
    • “helped heal my barrier — Hydrating Serum”
    • “repairs skin barrier in just a few days — Barrier Repair Treatment”
    • “saved my skin barrier — Hydrating Recovery Oil”
  • Lightweight and fast-absorbing moisturizers Mostly Mentioned
    • “Absorbs instantly — Moisturizing Gel-Cream”
    • “absorbs beautifully — Hydrating Recovery Oil”
    • “sinks in immediately — Hydrating Serum”
  • Instantly hydrating moisturizers Mostly Mentioned
    • “Skin feels soft — Moisturizing Rich Cream”
    • “skin felt plumper and softer immediately — Barrier Repair Treatment”
    • “skin looks dewy — Hydrating Serum”
  • Hydrating and non-stripping cleansers Mostly Mentioned
    • “doesn't strip skin — Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — Milky Moisture Cleanser”
  • Deeply hydrating toners Mostly Mentioned
    • “skin feels so hydrated — Hydrating Milky Toner”
    • “feels refreshing on the skin — Balancing Face Mist”
  • Gentle and fragrance-free moisturizers Often Mentioned
    • “no irritation at all — Sensitive Retinol Oil”
    • “no irritation on sensitive skin — Hydrating Serum”
    • “No scent — Moisturizing Gel-Cream”
  • Packaging flaws and issues Sometimes Noted
    • “Opening is huge — Brightening Toner”
    • “bottle leaked everywhere — Hydrating Recovery Oil”
    • “bulky container — Melting Balm Cleanser”
  • Breakouts and acne Sometimes Noted
    • “caused cystic acne — Hydrating Milky Toner”
    • “broke me out — Creamy Jelly Cleanser”
    • “clogged my pores — Milky Oil Cleanser”
  • Pump functionality and design issues Sometimes Noted
    • “Pump stopped working — Moisturizing Rich Cream”
    • “pump stopped working — Creamy Jelly Cleanser”
    • “pump doesn't dispense very much — Milky Moisture Cleanser”
  • Unpleasant scent Sometimes Noted
    • “smells like erasers — Melting Balm Cleanser”
    • “has a weird chemically smell — Milky Moisture Cleanser”
    • “smell is annoying — Milky Oil Cleanser”

Sources: lovi.care, target.com, boots.com, cultbeauty.co.uk, ulta.com, reddit.com, and more

Questions and answers

Is BYOMA good for oily skin?

Yes, BYOMA is good for oily skin because Lovi rates the BYOMA-focused routine Superior for oily skin. Reviewers often mention that BYOMA offers lightweight and fast-absorbing moisturizers, and the BYOMA products on this page are fragrance-free.

Is BYOMA worth it?

Yes, BYOMA is worth it because Lovi rates the brand-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Reviewers frequently mention that the products feature lightweight, fast-absorbing, and immediately hydrating moisturizers that help strengthen the skin barrier. Additionally, the BYOMA products on this page are fragrance-free, except for the Smoothing Body Serum.

What are BYOMA's best products?

BYOMA fits best for dry skin, dry sensitive skin, and sensitive skin through brand-focused routines that rate Superior. Standout options with Superior fit for dry skin include the Hydrating Serum, Balancing Face Mist, Moisturizing Rich Cream, Melting Balm Cleanser, and Hydrating Recovery Oil.

Which BYOMA moisturizer is best for dry skin?

The Moisturizing Rich Cream is the best BYOMA moisturizer for dry skin, followed by the Hydrating Serum and the Hydrating Recovery Oil, which Lovi also rates Superior for dry skin.

Does BYOMA cause breakouts?

BYOMA is unlikely to cause breakouts as reviewers sometimes note acne, but the brand features lightweight and fast-absorbing moisturizers and cleansers that help maintain skin.

Is BYOMA fragrance-free?

Yes, almost all the BYOMA products on this page are fragrance-free, as 16 of the 17 items list no fragrance. Reviewers often mention that these moisturizers are gentle and fragrance-free.

What are the key ingredients in BYOMA products?

The key ingredients across the BYOMA products are ceramide, the tri-ceramide complex, squalane, and glycerin. These ingredients help support soft, smooth, and well-hydrated skin.

How do I build a BYOMA skincare routine?

To build a BYOMA routine for dry skin in the morning, start with a cleanser, apply a hydrating toner, follow with a moisturizer like Hydrating Serum, and finish with an SPF. For your evening routine, use a pre-cleanser followed by a cleanser, a cleansing toner, a serum or treatment, and a moisturizer such as Hydrating Serum. Once a week, you can add a nourishing mask into this evening routine before applying your serum and moisturizer.

Where can I buy BYOMA, and how much does it cost?

BYOMA products on this page are available at stores in the Netherlands, with prices ranging from €35.00 to €96.44.

What are good alternatives to BYOMA?

Good alternatives to BYOMA that also have pages on Lovi include The INKEY List, Medik8, Simple, Elemis, Pixi, and Charlotte Tilbury.

BYOMA vs The INKEY List: which is better?

Lovi rates BYOMA as Superior for dry, oily, sensitive, combination, and acne-prone skin, whereas it rates The INKEY List as High for those skin types. This means the BYOMA-focused routine is a better fit across all of those skin types compared to the alternatives on Lovi.

Who owns BYOMA, and where is it from?

BYOMA is a British brand founded in 2022, owned by Bansk Group since 2025.

cosmeticsbusiness.com

Is BYOMA cruelty-free?

Yes: PETA lists BYOMA as cruelty-free.

PETA

Is BYOMA good for dry skin?

Yes, BYOMA is great for dry skin because Lovi rates the BYOMA-focused routine Superior for dry skin. Reviewers often mention that the brand offers instantly hydrating and barrier-strengthening moisturizers, such as the Hydrating Recovery Oil and Moisturizing Rich Cream, which have a Superior fit for dry skin.

Which BYOMA cleanser is best for oily skin?

For oily skin, Lovi rates the Creamy Jelly Cleanser as best, followed by the Milky Moisture Cleanser, with both earning an Average fit.

Is BYOMA good for sensitive skin?

Yes, BYOMA is great for sensitive skin, and Lovi rates the BYOMA-focused routine Superior for sensitive skin. Reviewers often mention that the moisturizers are gentle and free of fragrance, while 16 of the 17 BYOMA products on this page list no fragrance.

Is BYOMA good for acne-prone skin?

Yes, BYOMA is good for acne-prone skin because Lovi rates the BYOMA-focused routine Superior for acne-prone skin. Reviewers often mention that BYOMA offers lightweight, fast-absorbing, and barrier-strengthening moisturizers, though some note occasional breakouts.

Is BYOMA good for skin with dark spots?

Yes, BYOMA is good for skin with dark spots because many of its brightening products are designed to target uneven tone. Lovi rates the Brightening Serum High for skin with dark spots. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is BYOMA good for mature skin?

Yes, BYOMA is good for mature skin, and Lovi rates its fit as High for products like the Hydrating Serum, Balancing Face Mist, and Melting Balm Cleanser. The BYOMA products on this page help strengthen the skin barrier and keep skin soft.

Research behind BYOMA's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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