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Some By Mi vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Purito are Korean skincare brands founded in 2016 and 2017, respectively. The first brand offers serums, cleansers, toners, moisturizers, and more, built around niacinamide, centella asiatica, and salicylic acid, fitting skin with dark spots and dry sensitive skin best. The second brand is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas and suit dry skin and sensitive skin best, offering soothing daily care. While both brands nourish the complexion, Some By Mi uses key ingredients like niacinamide and salicylic acid to target hyperpigmentation and acne lesions, whereas Purito provides reliable nourishment through gentle formulas.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Some By Mi and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Purito products

People Say

Some By MiPurito
  • Lightweight and fast absorbing Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
  • Gentle formulation Often MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydrating and moisturizing Often MentionedMostly Mentioned
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Calms redness and soothes skin Sometimes NotedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
  • Improves skin texture Mostly MentionedRarely Noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
    • “plump — Purito Centella Unscented Toner”
  • Clears and controls acne Often MentionedRarely Noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Strong scent or fragrance Often MentionedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
  • Insufficient moisture Rarely NotedOften Mentioned
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “need to put a little bit more — Some By Mi Snail Truecica Miracle Repair Serum”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes purging or breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”

Some By Mi vs Purito routines for dry skin

See multi-brand routine · 99% fit

Some By Mi vs Purito routines for oily skin

See multi-brand routine · 95% fit

Some By Mi vs Purito routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Some By Mi or Purito: which is better?

Both brands are great choices, but Purito stands out for gentle, soothing hydration, while Some By Mi does better at improving skin texture and clearing acne.

What is the difference between Some By Mi and Purito?

Purito does better for lightweight hydration, gentle soothing, and calming redness, while Some By Mi does better at improving skin texture and clearing acne. Both brands list no fragrance in their products on this page.

Some By Mi or Purito for dry skin?

Both Some By Mi and Purito are a Superior fit for dry skin. Reviewers note that Purito offers particularly lightweight and soothing moisturizers, while Some By Mi features effective hydrating toners and cleansers.

Some By Mi or Purito: which moisturizer is better?

Purito stands out for moisturizers that shoppers mostly describe as soothing, calming, and lightweight. Some By Mi also offers moisturizers with excellent texture, though niacinamide in its formulas helps brighten the complexion.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Some By Mi or Purito?

This page does not provide pricing information or compare the affordability of Some By Mi and Purito.

Which brand performs better for improving skin texture?

Some By Mi does better than Purito for improving skin texture. Reviewers often note that the products on this page help smooth skin textures and clear acne effectively.

Some By Mi or Purito for oily skin?

Both Some By Mi and Purito provide a High Lovi fit for oily skin, making them equally suitable options. Reviewers note that Purito excels with lightweight and soothing moisturizers, while Some By Mi helps improve skin texture and clear acne.

Some By Mi or Purito: which sunscreen is better?

Purito offers the Daily Soft Touch Sunscreen which has a superior Lovi fit for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, acne-prone skin, and mature skin. Some By Mi provides the V10 Hyal Air Fit Sunscreen, which achieves a high Lovi fit across all of these same skin types.

Some By Mi or Purito for sensitive skin?

Both Some By Mi and Purito offer great options for sensitive skin, with Lovi fit levels reaching Superior for both brands. Purito tends to do better with gentle formulations and soothing irritation, while Some By Mi helps improve skin texture and clear acne.

Some By Mi or Purito for acne-prone skin?

Purito has a High fit for acne-prone skin, while Some By Mi achieves a Superior level for several acne-focused products on this page.

Some By Mi or Purito for mature skin?

Purito is a better fit for mature skin, achieving a High Lovi fit level compared to Some By Mi.

Some By Mi or Purito for skin with dark spots?

Both Some By Mi and Purito provide a Superior Lovi fit for skin with dark spots, and every product on this page lists no fragrance in its ingredients. Niacinamide helps reduce pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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