🇮🇹Italy

The Ordinary vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Purito are skincare brands founded in Canada and South Korea in 2016 and 2017, respectively. The Ordinary is known for targeted serums, moisturizers, cleansers, and toners featuring hyaluronic acid, glycerin, and squalane, while Purito is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers with gentle formulas. Both suit dry skin and sensitive skin best, though they differ in their specific standout offerings for acne, dark spots, and mature skin. The Canadian brand relies on precise active ingredients, while the Korean brand provides reliable nourishment for a calm complexion.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular The Ordinary and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Purito products

People Say

The OrdinaryPurito
  • Lightweight absorption Sometimes NotedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
  • Great value and pricing Mostly MentionedRarely Noted
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Redness reduction and soothing Rarely NotedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “calms down the redness immediately — The Ordinary Azelaic Acid Suspension 10%”
  • Hydration and plumping Sometimes NotedOften Mentioned
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Gentle and non-irritating Sometimes NotedOften Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Leaves my face feeling soft and not tight at all. — The Ordinary Squalane Cleanser”
  • Texture smoothing and improvement Often MentionedRarely Noted
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “skin looks smoother and brighter — The Ordinary Azelaic Acid Suspension 10%”
    • “plump — Purito Centella Unscented Toner”
  • Sticky or tacky finish Often MentionedSometimes Noted
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
  • Makeup compatibility issues Sometimes NotedOften Mentioned
    • “Struggles to get my waterproof mascara off completely. — The Ordinary Squalane Cleanser”
    • “Skin felt tight an hour later — The Ordinary Natural Moisturizing Factors + HA”
    • “Leaves white streaks at first — The Ordinary Natural Moisturizing Factors + HA”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Unpleasant scent Rarely NotedSometimes Noted
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
    • “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
    • “metallic scent — Purito Pure Vitamin C Serum”
  • Pilling and application issues Sometimes NotedRarely Noted
    • “balls up if you rub too much — Purito Oat-in Calming Gel Cream”
    • “pills under makeup — Purito Mighty Bamboo Panthenol Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”

The Ordinary vs Purito routines for dry skin

See multi-brand routine · 99% fit

The Ordinary vs Purito routines for oily skin

See multi-brand routine · 95% fit

The Ordinary vs Purito routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

The Ordinary or Purito: which is better?

Both The Ordinary and Purito are great choices, as Lovi rates both brands as having a Superior routine fit for dry skin, sensitive skin, acne-prone skin, mature skin, skin with dark spots, and dry sensitive skin. Reviewers note that Purito excels in lightweight absorption and soothing, while The Ordinary offers great value and texture smoothing.

What is the difference between The Ordinary and Purito?

The Ordinary excels in offering affordable and great value serums that help smooth skin texture, while Purito stands out for lightweight, soothing moisturizers that are gentle on the skin.

The Ordinary or Purito for dry skin?

Both The Ordinary and Purito offer a Superior routine fit for dry skin. The Ordinary features key hydrating ingredients like hyaluronic acid, while Purito helps provide lightweight, soothing moisture with products like the Deep Sea Pure Water Cream.

Dermatologic Therapy, 2022

The Ordinary or Purito: which moisturizer is better?

Both The Ordinary and Purito offer great moisturizers, with The Ordinary focusing on barrier support and hydration through products like Natural Moisturizing Factors + HA, while Purito specializes in lightweight, calming formulas such as the Oat-in Calming Gel Cream.

Which is more affordable, The Ordinary or Purito?

The Ordinary offers better value and pricing among the products on this page.

Between The Ordinary and Purito, which brand is better for reducing redness and soothing the skin?

Purito is better for reducing redness and soothing the skin. The products on this page help provide soothing and calming benefits as well as redness reduction.

Do either The Ordinary or Purito products contain fragrance?

Both The Ordinary and Purito are fragrance-free, as every product on this page lists no fragrance in its ingredients.

Which brand offers better texture-smoothing benefits, The Ordinary or Purito?

The Ordinary offers better texture-smoothing benefits for the products on this page compared to Purito. Reviewers note that The Ordinary does better for texture smoothing and improvement.

The Ordinary or Purito for sensitive skin?

Both The Ordinary and Purito offer a Superior Lovi fit level for sensitive skin. Reviewers find that both brands provide gentle and soothing formulas, with Purito often noted for its lightweight, calming moisturizers.

The Ordinary or Purito for acne-prone skin?

Both The Ordinary and Purito reach a Superior routine fit level for acne-prone skin. The Ordinary offers acne-clearing serums, while Purito features acne-safe and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play