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Beauty of Joseon vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Purito are Korean skincare brands founded in 2016 and 2017, respectively. Both are cherished for thoughtful moisturizers, serums, sunscreens, and more that suit dry skin and sensitive skin best with gentle daily care. The first brand features star ingredients like niacinamide, glycerin, and hyaluronic acid, while the second relies on soothing formulas to provide reliable nourishment for a calm complexion. They differ in their specific targeted options, such as the former brand offering the Ground Rice and Honey Glow Mask, Light On Serum: Centella + Vita C, and Revive Eye Serum, whereas the latter provides the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Beauty of Joseon and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Purito products

People Say

Beauty of JoseonPurito
  • Unique or pleasant texture Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
  • Gentle and non-irritating Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
  • Deep hydration and moisture Often MentionedSometimes Noted
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “Love that the new formula has no scent — Beauty of Joseon Dynasty Cream”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
  • Calms redness and oil control Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Glass skin and radiant glow Sometimes NotedRarely Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “gives my skin an insane glow — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Effective makeup removal and cleansing Sometimes NotedRarely Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes sunscreen well — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Insufficient hydration or dryness Sometimes NotedOften Mentioned
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes breakouts or acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
  • Scent and smell issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “turned brown quickly — Purito Pure Vitamin C Serum”
  • Sticky or tacky finish Rarely NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “slightly sticky at first — Beauty of Joseon Red Bean Water Gel”
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”

Beauty of Joseon vs Purito routines for dry skin

See multi-brand routine · 99% fit

Beauty of Joseon vs Purito routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Purito routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or Purito: which is better?

Beauty of Joseon and Purito are both great fragrance-free Korean skincare brands, but Purito has a Superior routine fit for dry sensitive skin while Beauty of Joseon fits dry skin, sensitive skin, and skin with dark spots.

What is the difference between Beauty of Joseon and Purito?

Beauty of Joseon and Purito both offer gentle, fragrance-free skincare, but Purito has a superior routine fit for dry sensitive, mature, and acne-prone skin on the products on this page. Meanwhile, Beauty of Joseon does better for calming redness and delivering a radiant glow.

Beauty of Joseon or Purito for dry skin?

Both brands are a great match for dry skin, with Beauty of Joseon scoring High and Purito scoring Superior for dry skin routines. The products on this page from both brands feature fragrance-free formulas, and topical hyaluronic acid helps improve skin hydration quality.

Dermatologic Therapy, 2022

Beauty of Joseon or Purito: which moisturizer is better?

Both Beauty of Joseon and Purito offer effective moisturizers, with Beauty of Joseon being a great fit for dry skin, mature skin, and skin with dark spots, and Purito showing a superior routine fit for dry sensitive skin. Lovi rates the routine fit for dry skin as High for Beauty of Joseon and Superior for Purito.

Which is more affordable, Beauty of Joseon or Purito?

The products on this page for both Beauty of Joseon and Purito do not list pricing details, so neither brand can be called more affordable.

Beauty of Joseon or Purito for oily skin?

Both Beauty of Joseon and Purito are a High fit for oily skin. The products on this page for both brands feature lightweight and gentle formulas that are unlikely to cause heavy finishes.

Beauty of Joseon or Purito: which sunscreen is better?

Purito offers a sunscreen on this page with a Superior fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, whereas Beauty of Joseon's options have a High fit for those skin types.

Beauty of Joseon or Purito for sensitive skin?

Beauty of Joseon fits sensitive skin with a High level, while Purito fits sensitive skin with a Superior level. Both brands provide gentle, non-irritating formulas on this page.

Beauty of Joseon or Purito for acne-prone skin?

Both Beauty of Joseon and Purito are great options for acne-prone skin, with Lovi rating Purito as Superior and Beauty of Joseon as High for this skin type. Reviewers often mention that the products on this page for Purito are acne-safe, while Beauty of Joseon is noted for helping with oil control.

Beauty of Joseon or Purito for mature skin?

Purito is a better fit for mature skin, as Lovi rates its routine as Superior while Beauty of Joseon is rated Average. Purito also features products like the Centella Unscented Serum and Daily Soft Touch Sunscreen that provide Superior fit levels for mature skin.

Beauty of Joseon or Purito for skin with dark spots?

Purito is a better fit for skin with dark spots, as Lovi rates its routine as Superior compared to High for Beauty of Joseon. Niacinamide helps control pigmentation and supports skin brightening.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Purito for dry sensitive skin?

Purito is a better fit for dry sensitive skin, offering a Superior routine fit compared to Beauty of Joseon's High fit on this page. Both brands feature fragrance-free products, but Purito is especially well-liked for its gentle, soothing, and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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