Skincare brands

Skincare brands stand out through the key ingredients they build around, their ethics, and where they come from. Lovi takes cruelty-free and vegan status from PETA, Leaping Bunny, Cruelty Free International, and The Vegan Society. For a given skin, a routine that mixes brands usually fits better than one built from a single brand. For a full routine matched to your own skin, get the Lovi app.

People Say

Based on 1.3m+ reviews of 10 brands

What reviewers mention most about each of the most popular brands on Lovi.

SKIN1004 Soothing and lightweight toners ★4.6 · 26.9k+ reviews
- Lightweight and soothing moisturizers
- Hydrating and soothing masks
- “absorbs like water — Madagascar Centella Toning Toner”
- “absorbs practically immediately — Madagascar Centella Poremizing Light Gel Cream”
- “Gives my dehydrated skin a moisture surge — Madagascar Centella Watergel Sheet Ampoule Mask”
What people say about SKIN1004
Anua Brightening serums ★4.5 · 56.6k+ reviews
- Improves skin texture with serums
- Soothing and barrier support in moisturizers
- “Gives a nice healthy glow — PEACH 70% NIACINAMIDE SERUM”
- “Skin feels super smooth — PEACH 70% NIACINAMIDE SERUM”
- “calmed my redness — Heartleaf 70% Intense Calming Cream”
What people say about Anua
Medicube Deep hydration moisturizers ★4.5 · 36.9k+ reviews
- Radiant glow
- Smoother skin texture
- “skin feels bouncier and hydrated — PDRN Pink Peptide Serum”
- “woke up with glowing skin — Collagen Night Wrapping Mask”
- “Skin is visibly smoother and refined — One Day Exosome Shot 2000”
What people say about Medicube
The Ordinary Other praised benefits ★4.4 · 90.1k+ reviews
- Texture-smoothing serums
- Affordable and great value serums
- “skin feels immediately hydrated — Hyaluronic Acid 2% + B5”
- “skin feels baby butt smooth — AHA 30% + BHA 2% Peeling Solution”
- “can't beat the price — Salicylic Acid 2% Solution”
What people say about The Ordinary
Beauty of Joseon Lightweight, fast-absorbing toners ★4.6 · 163.7k+ reviews
- Deep hydration and moisturization
- Causes breakouts and acne
- “Saved my dry winter skin — Dynasty Cream”
- “Broke me out in cystic acne — Dynasty Cream”
What people say about Beauty of Joseon
COSRX Lightweight absorption ★4.6 · 319.3k+ reviews
- Deep hydration and moisturization
- Improves skin texture
- “sinks in immediately — Advanced Snail Peptide Eye Cream”
- “skin drinks it up — Advanced Snail 96 Mucin Power Essence”
- “skin feels softer immediately — The 6 Peptide Skin Booster Serum”
What people say about COSRX
CeraVe Lightweight, non-greasy moisturizers ★4.7 · 487.6k+ reviews
- Gentle, non-stripping cleansers
- Effective cleansers for acne and oil
- “Absorbs into skin without residue — Daily Moisturizing Lotion”
- “doesn't leave face tight — Hydrating Facial Cleanser”
- “dialed back oiliness — Foaming Facial Cleanser”
What people say about CeraVe
La Roche-Posay General positive product attributes ★4.6 · 96.5k+ reviews
- Lightweight and hydrating moisturizers
- Soothing and sensitive-skin friendly moisturizers
- “Saved my damaged barrier — Cicaplast Baume B5+”
- “skin feels plump — Hyalu B5 Serum”
- “It is reported to help calm and soothe the skin, even for those with very sensitive complexions. — TOLERIANE SENSITIVE FLUIDE”
What people say about La Roche-Posay
Dr. Althea Gentle cleansers ★4.4 · 4.5k+ reviews
- Soothing moisturizers
- Soothing cleansers
- “doesn't dry out my face — Amino Acid Gentle Bubble Cleanser”
- “calms redness — 345 Relief Cream”
- “no breakouts at all — Amino Gel Cleanser”
What people say about Dr. Althea
Some By Mi Gentle and lightweight serums ★4.5 · 63.4k+ reviews
- Deep pore cleansing cleansers
- Excellent texture moisturizers
- “Good for sensitive skin — Galactomyces Pure Vitamin C Glow Serum”
- “Face feels clean — Bye Bye Blackhead Bubble Cleanser”
- “absorbs quickly — Yuja Niacin Brightening Moisture Gel Cream”
What people say about Some By Mi