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Some By Mi vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Simple are established skincare brands offering targeted serums, cleansers, toners, and moisturizers for diverse complexions. The Korean line relies on niacinamide, centella asiatica, and salicylic acid to suit dry sensitive skin, dry skin, and specific concerns like acne and dark spots, whereas the British brand utilizes niacinamide and glycerin to support acne-prone skin and hyperpigmentation. While both brands harness niacinamide to improve aging signs and dark spots, Some By Mi leans on salicylic acid for clarity and Simple relies on glycerin for hydration.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Some By Mi and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Simple products

People Say

Some By MiSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Lightweight and Fast Absorbing Often MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “leaves behind no white cast — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Skin Texture and Smoothing Mostly MentionedNot noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
  • Affordability and Value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Acne and Blemish Control Often MentionedNot noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
  • Drying and Dehydration Often MentionedSometimes Noted
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “Skin felt tight — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Purging and Breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Scent and Fragrance Often MentionedNot noted
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”

Some By Mi vs Simple routines for dry skin

See multi-brand routine · 98% fit

Some By Mi vs Simple routines for oily skin

See multi-brand routine · 97% fit

Some By Mi vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Some By Mi or Simple: which is better?

Some By Mi generally has a superior fit for dry and sensitive skin on the products on this page, whereas Simple stands out for being value-friendly and gentle on sensitive skin. Niacinamide helps reduce skin pigmentation.

The British Journal of Dermatology, 2002

What is the difference between Some By Mi and Simple?

Some By Mi is better for acne and blemish control and skin smoothing textures, while Simple is better for gentle care on sensitive skin, hydration, and affordability. Lovi rates Some By Mi as having superior routines for dry, sensitive, and dry sensitive skin types, whereas Simple routines reach a high fit level for those categories.

Some By Mi or Simple for dry skin?

Some By Mi fits dry skin better than Simple because Lovi rates Some By Mi as Superior for dry skin while Simple is rated High. Niacinamide helps improve moisture and skin barrier function.

Antioxidants, 2021The British Journal of Dermatology, 2002

Some By Mi or Simple: which cleanser is better?

Some By Mi cleansers offer a better fit for acne-prone, oily, and dark spot-prone skin on this page, while Simple cleansers are often noted as gentle on sensitive skin. Lovi rates the Snail Truecica Miracle Repair Low pH Gel Cleanser as Superior for several skin types, including acne-prone skin.

Which is more affordable, Some By Mi or Simple?

Simple is more affordable than Some By Mi, as Simple offers better affordability and value according to the review themes on the page.

Between Some By Mi and Simple, which brand is better suited for treating skin with dark spots?

Some By Mi is better suited for treating skin with dark spots because Lovi rates its routine as Superior for this concern, whereas Simple receives a High rating. Niacinamide, a key ingredient in Some By Mi products, helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the review themes for texture and smoothing compare between Some By Mi and Simple?

When it comes to skin texture and smoothing, Some By Mi does better than Simple according to the review themes on this page.

Which brand has a wider variety of products listed on the page, Some By Mi or Simple?

Some By Mi has a wider variety of products listed on the page, featuring eighteen items compared to Simple which has seven. These products on this page include various cleansers, toners, serums, moisturizers, and sunscreens tailored to different skin types.

Some By Mi or Simple for oily skin?

Both Some By Mi and Simple are a High fit for oily skin. Lovi rates the routine fit for both brands equally on this skin type.

Some By Mi or Simple: which moisturizer is better?

Some By Mi is better for moisturizers as the products on this page achieve a Superior routine fit for dry skin, compared to the Average routine fit for Simple.

Some By Mi or Simple for sensitive skin?

Some By Mi is a superior fit for sensitive skin, whereas Simple is a high fit. Some By Mi fits sensitive skin best according to its brand-focused routines, and reviewers note that the products on this page help with skin smoothing textures.

Some By Mi or Simple for acne-prone skin?

Some By Mi fits acne-prone skin better than Simple, because Lovi rates Some By Mi's routine as High and Simple's as High, but the products on this page for Some By Mi include multiple targeted acne treatments and cleansers that help with blemish control.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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