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Anua vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Simple are distinct skincare lines created to address diverse dermatological needs through targeted formulations. Founded in 2019, the Korean brand centers its moisturizers, toners, serums, and cleansers on hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone, dry, and mature skin. Meanwhile, the British line established in 1960 offers gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin for acne-prone skin and skin with dark spots. Ultimately, both offer specialized products for various concerns, while differing in their regional origins, founding eras, and primary ingredient combinations.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Anua and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Simple products

People Say

AnuaSimple
  • Soothes Redness and Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Cleansing and Exfoliation Often MentionedOften Mentioned
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
  • Miscellaneous Product Traits Often MentionedSometimes Noted
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
    • “no scent — Anua Rice 70 Glow Milky Toner”
    • “Smells like fresh peaches — Anua PEACH 70% NIACINAMIDE SERUM”
    • “love that it's alcohol-free — Simple Kind to Skin Soothing Facial Toner”
  • Brightening and Dark Spot Fading Often MentionedNot noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
  • Breakouts and Acne Complaints Often MentionedSometimes Noted
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
    • “Gave me tiny red spots — Simple Refreshing Facial Wash”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Simple routines for dry skin

See multi-brand routine · 98% fit

Anua vs Simple routines for oily skin

See multi-brand routine · 97% fit

Anua vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Simple: which is better?

Both Anua and Simple are great options, as the products on this page offer equal fit levels across all skin types. Anua does better for brightening and dark spot fading, while Simple stands out for soothing redness and sensitive skin.

What is the difference between Anua and Simple?

Anua and Simple offer equal routine fit levels across all skin types, but Anua outperforms Simple in brightening and dark spot fading while Simple does better at soothing redness and sensitive skin. Additionally, niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Simple for dry skin?

Both Anua and Simple are a great match for dry skin, as Lovi rates the routine fit for both brands as High. Anua is founded in South Korea and offers products featuring key ingredients like hyaluronic acid, which helps hydrate the skin.

Dermatologic Therapy, 2022

Anua or Simple: which cleanser is better?

Both Anua and Simple offer cleansers on this page, but Anua stands out for having multiple options with high Lovi fit levels across skin types, whereas Simple cleansers generally show lower fit ratings. Reviewers note that both brands provide effective cleansing, but Anua's products help target specific concerns like pores and acne.

Which is more affordable, Anua or Simple?

Simple is more affordable compared to Anua, as reviewers often mention its lightweight and value-friendly moisturizers.

Anua or Simple: which brand was founded earlier and where?

Simple was founded earlier, in 1960 in the United Kingdom, whereas Anua was founded in 2019 in South Korea.

Which brand's products contain key ingredients like heartleaf and centella asiatica?

Anua products feature key ingredients like heartleaf and centella asiatica across the products on this page, whereas Simple products do not list them.

Anua or Simple: which brand does better for soothing redness and sensitive skin?

Simple does better for soothing redness and sensitive skin, as reviewers note it excels in this area compared to Anua. Both brands maintain a fragrance-free formula across the products on this page.

Anua or Simple for oily skin?

Both Anua and Simple are a High fit for oily skin. Anua lists oily skin among its best-fit routines, and reviewers note that it does better with brightening and dark spot fading.

Anua or Simple for sensitive skin?

Both Anua and Simple are a High fit for sensitive skin on the products on this page. Review themes show that Simple does better at soothing redness and sensitive skin.

Anua or Simple for acne-prone skin?

Both Anua and Simple achieve a High routine fit for acne-prone skin on this page, but Anua stands out for brightening and dark spot fading while Simple excels in soothing redness and sensitive skin. Reviewers note that the products on this page for Simple sometimes cause breakouts or irritation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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