🇫🇷France

Anua vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Pixi are distinct skincare labels representing different regional traditions and formulations. Founded in 2019, the Korean brand features moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide, suiting oily acne-prone and dry skin best. Conversely, the British company established in 1999 is beloved for toners, serums, eye products, and moisturizers crafted with gentle formulas that suit oily and sensitive skin without heaviness. While both offer targeted daily options for concerns like acne, dark spots, and aging, they differ through Anua focusing on specialized hydrating and brightening ingredients versus Pixi delivering balanced care for a radiant complexion.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Anua and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Pixi products

People Say

AnuaPixi
  • Hydrating and moisturizing formulas Often MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Improves skin texture and smoothness Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
    • “forehead bumps gone — Pixi Glow Tonic”
  • Lightweight and fast-absorbing texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
  • Fades dark spots and brightens skin Often MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “My skin looked visibly clearer and brighter. — Pixi Vitamin-C Serum”
  • Soothes redness, irritation, and barrier support Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Scent preferences and pleasant aromas Rarely NotedOften Mentioned
    • “smells like fresh roses — Pixi Rose Oil Blend”
    • “lovely subtle rose scent — Pixi Rose Tonic”
    • “Smells fresh — Pixi Hydrating Milky Mist”
    • “Smells like fresh peaches — Anua PEACH 70% NIACINAMIDE SERUM”
  • Eye, fragrance, and skin irritation Sometimes NotedOften Mentioned
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “Massive burning sensation — Pixi Glow Peel Pads”
  • Sticky, tacky, or greasy finish Sometimes NotedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
    • “too greasy — Pixi Glow Mist”
    • “I just could not get past this heavy feel. — Pixi Vitamin-C Serum”
  • Severe breakouts and acne Often MentionedRarely Noted
    • “broke me out — Pixi Glow Tonic”
    • “caused cystic acne — Pixi Rose Oil Blend”
    • “Caused bad breakouts — Pixi Retinol Tonic”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Pixi routines for dry skin

See multi-brand routine · 98% fit

Anua vs Pixi routines for oily skin

See multi-brand routine · 97% fit

Anua vs Pixi routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Pixi: which is better?

Pixi offers a superior routine fit across all skin types on this page compared to Anua, while both brands perform equally well for hydration and brightening. Pixi is well-liked for its radiant glow and pleasant toners, though Anua has the advantage of offering fragrance-free formulas across all its products on this page.

What is the difference between Anua and Pixi?

Anua features fragrance-free formulations with key ingredients like heartleaf and niacinamide, whereas Pixi offers products with botanical ingredients such as aloe vera and some options containing added fragrance. Both brands help improve skin texture and provide hydration, but Pixi has a routine fit rated as Superior across skin types on this page while Anua is rated as High.

Anua or Pixi for dry skin?

For dry skin, both brands offer good options, though Pixi achieves a Superior routine fit compared to Anua's High fit level. Anua features fragrance-free formulas with key ingredients like hyaluronic acid and glycerin, while Pixi provides deep hydration and radiance with ingredients like aloe vera and hyaluronic acid.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, Anua or Pixi?

This page does not provide pricing information to determine whether Anua or Pixi is more affordable.

Which brand has more fragrance-free products, Anua or Pixi?

Anua has more fragrance-free products than Pixi, as every single product on the Anua page lists no fragrance in its ingredients, whereas 7 out of 10 products on the Pixi page are fragrance-free.

Anua or Pixi: which brand is better for lightweight and fast-absorbing textures?

Anua does better for lightweight and fast-absorbing texture among the products on this page.

How do the founding years and countries of origin compare between Anua and Pixi?

Anua was founded in 2019 in South Korea, while Pixi was founded earlier in 1999 in the United Kingdom.

Anua or Pixi for oily skin?

For oily skin, both Anua and Pixi are great options, as Lovi rates Anua as High and Pixi as Superior for this skin type. Anua offers lightweight and fast-absorbing formulas, while Pixi provides a deep hydration glow with toners like Glow Tonic.

Anua or Pixi for sensitive skin?

Both Anua and Pixi offer a High Lovi fit for sensitive skin, but Pixi is rated as a Superior routine fit overall. Anua features fragrance-free formulas across all the products on this page, whereas 3 of Pixi's 10 products list fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play