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Beauty of Joseon vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Pixi are distinct skincare lines created to support a calm, radiant complexion. Founded in 2016 and owned by Goodai Global Inc. since 2019, Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best. Meanwhile, the British brand founded in 1999 is beloved for its thoughtful range of toners, serums, eye products, and moisturizers that suit oily and sensitive skin best without heaviness or irritation. While both offer gentle and effective daily care with standout options for acne-prone skin, dark spots, and mature skin, they differ in their core formulations and targeted skin type benefits.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Beauty of Joseon and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Pixi products

People Say

Beauty of JoseonPixi
  • Unique Texture and Smooth Application Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Radiance and Glow Sometimes NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Deep Hydration and Plumping Often MentionedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Pleasant Scent and Aroma Rarely NotedOften Mentioned
    • “smells like fresh roses — Pixi Rose Oil Blend”
    • “lovely subtle rose scent — Pixi Rose Tonic”
    • “Smells fresh — Pixi Hydrating Milky Mist”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Versatile and Convenient Use Rarely NotedSometimes Noted
    • “Easy to use — Pixi Glow Peel Pads”
    • “Great over makeup — Pixi Hydrating Milky Mist”
    • “sets makeup — Pixi Glow Mist”
    • “huge tube for eye cream — Beauty of Joseon Revive Eye Serum”
  • Scent and Fragrance Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “Massive burning sensation — Pixi Glow Peel Pads”
  • Packaging and Sizing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
  • Causes Breakouts and Irritation Often MentionedSometimes Noted
    • “burned my face — Pixi Glow Tonic”
    • “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
    • “broke me out — Pixi Glow Tonic”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Pixi routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs Pixi routines for oily skin

See multi-brand routine · 97% fit

Beauty of Joseon vs Pixi routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Pixi: which is better?

Pixi is better for overall routine fit, as Lovi rates its routines as Superior across every skin type on this page. Beauty of Joseon is a great alternative with products that list no fragrance.

What is the difference between Beauty of Joseon and Pixi?

Beauty of Joseon is a South Korean brand founded in 2016 that features fragrance-free formulas with key ingredients like niacinamide and ginseng, while Pixi is a UK-based brand founded in 1999 that includes added fragrance in some of its products and relies on ingredients like aloe vera and hyaluronic acid. Lovi rates Beauty of Joseon as High for dry, sensitive, and dark spot skin types, whereas Pixi achieves a Superior routine fit across all listed skin categories.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

Beauty of Joseon or Pixi for dry skin?

For dry skin, Beauty of Joseon has a High routine fit, while Pixi has a Superior fit on the products on this page. Pixi offers deep hydration and radiance, whereas Beauty of Joseon focuses on gentle, fragrance-free formulas.

Beauty of Joseon or Pixi: which moisturizer is better?

When choosing between the two brands on this page, Pixi features the Rose Oil Blend moisturizer while Beauty of Joseon offers the Dynasty Cream and Red Bean Water Gel. Lovi rates the routine fit for dry skin as High for Beauty of Joseon and Superior for Pixi.

Which is more affordable, Beauty of Joseon or Pixi?

This page does not compare the prices or affordability of Beauty of Joseon and Pixi products.

Which brand has more products containing fragrance, Beauty of Joseon or Pixi?

Pixi has more products containing fragrance on this page, with 7 out of 10 products listing fragrance in their ingredients. In comparison, every product on the Beauty of Joseon page lists no fragrance.

How do the founding years and locations of Beauty of Joseon and Pixi compare?

Beauty of Joseon was founded in 2016 in South Korea, whereas Pixi was established earlier in 1999 in the United Kingdom.

Which brand performs better for radiance and glow according to review themes?

According to the review themes on this page, Pixi performs better for radiance and glow. The products on this page help deliver notable radiance and glow effects, though some users note strong fragrance and scent issues.

Beauty of Joseon or Pixi for oily skin?

For oily skin, Pixi has a Superior routine fit on Lovi, while Beauty of Joseon has a High routine fit. Pixi offers products like Glow Tonic, which is rated as Superior for oily skin.

Beauty of Joseon or Pixi for sensitive skin?

For sensitive skin, both Beauty of Joseon and Pixi have a High Lovi fit level on this page. Pixi offers gentle and soothing toners, while Beauty of Joseon is noted for its gentle, non-irritating formulas with no fragrance listed in any of the products on this page.

Beauty of Joseon or Pixi for acne-prone skin?

Both brands fit acne-prone skin well, with Beauty of Joseon scoring High and Pixi scoring Superior on Lovi. Pixi features ingredients like hyaluronic acid, which helps with skin hydration and wound healing. Beauty of Joseon utilizes niacinamide, which may help reduce cutaneous pigmentation.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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