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SKIN1004 vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Simple are established skincare brands offering distinct formulations tailored to different complexions. SKIN1004 is a Korean brand known for centella asiatica, hyaluronic acid, and niacinamide in its toners, moisturizers, sunscreens, and masks, suiting combination and oily skin best. Conversely, Simple is a British brand beloved for gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, which suit acne-prone skin and skin with dark spots best. Ultimately, while both brands utilize niacinamide to address skin aging and hyperpigmentation, the Korean brand focuses on botanical extracts for oilier skin types, whereas the British brand emphasizes gentle hydration and cleansing.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular SKIN1004 and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Simple products

People Say

SKIN1004Simple
  • Other Positive Product Features Mostly MentionedMostly Mentioned
    • “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “skin feels super soft — SKIN1004 Zombie Pack”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Turns milky immediately and washes off completely. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Gentle on Sensitive Skin Rarely NotedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
  • Soothing and Calming Properties Mostly MentionedSometimes Noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “doesn't sting my eyes — Simple Kind to Skin Soothing Facial Toner”
  • Deep and Intense Hydration Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
  • Affordable Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “huge bottle — SKIN1004 Madagascar Centella Toning Toner”
  • Other Negative Product Complaints Often MentionedOften Mentioned
    • “I have to use 4-5 cotton pads to get clean. — Simple Micellar Water”
    • “need to apply multiple layers — Simple Replenishing Rich Moisturiser”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
  • Insufficient Moisture or Hydration Sometimes NotedSometimes Noted
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “not moisturizing enough — SKIN1004 Madagascar Centella Toning Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Struggles with Waterproof Makeup Rarely NotedOften Mentioned
    • “hard to wash off — SKIN1004 Zombie Pack”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”

SKIN1004 vs Simple routines for dry skin

See multi-brand routine · 98% fit

SKIN1004 vs Simple routines for oily skin

See multi-brand routine · 97% fit

SKIN1004 vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

SKIN1004 or Simple: which is better?

Both SKIN1004 and Simple provide an equal fit across all skin types on this page, but SKIN1004 does better with lightweight, fast-absorbing textures and soothing properties, while Simple does better with affordable value and gentle care for sensitive skin.

What is the difference between SKIN1004 and Simple?

SKIN1004 products focus on Centella asiatica and soothing textures, while Simple emphasizes gentle, budget-friendly formulas featuring ingredients like niacinamide and glycerin. Reviewers note that SKIN1004 delivers lightweight hydration and calming properties, whereas Simple is often praised for being gentle on sensitive skin.

SKIN1004 or Simple for dry skin?

Both SKIN1004 and Simple provide a High fit for dry skin on the products on this page. SKIN1004 features key ingredients like Centella asiatica and hyaluronic acid to help soothe and hydrate, while Simple relies on ingredients like niacinamide and glycerin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

SKIN1004 or Simple: which cleanser is better?

SKIN1004 offers the Madagascar Centella Tone Brightening Cleansing Gel Foam with a Superior fit for dry sensitive, dry, and oily acne-prone skin, whereas Simple features the Refreshing Facial Wash with an Average fit for most skin types and a Low fit for dry skin. Both brands list no fragrance in the products on this page.

Which is more affordable, SKIN1004 or Simple?

Simple is more affordable than SKIN1004, as reviewers frequently highlight its affordable value.

Which brand has more products that list no fragrance in their ingredients?

Both SKIN1004 and Simple have an equal amount of fragrance-free options, as every product on this page lists no fragrance in its ingredients.

How do the founding years and corporate ownerships of SKIN1004 and Simple compare?

SKIN1004 was founded in South Korea in 2012 and is owned by Goodai Global Inc. since 2024, while Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011.

Which brand performs better for soothing and calming properties according to reviewer themes?

SKIN1004 performs better for soothing and calming properties according to reviewer themes, while Simple does better for being gentle on sensitive skin.

SKIN1004 or Simple for oily skin?

Both SKIN1004 and Simple provide a High Lovi fit for oily skin, but SKIN1004 has more products on this page tailored to it. SKIN1004 is particularly known for lightweight, soothing formulations, while Simple offers value-friendly options with niacinamide and glycerin.

SKIN1004 or Simple: which moisturizer is better?

Both SKIN1004 and Simple offer great moisturizers, with routines that reach a High fit for all skin types on Lovi. SKIN1004 focuses on lightweight and soothing textures using ingredients like Centella asiatica and hyaluronic acid, while Simple provides affordable, value-friendly hydration with glycerin and niacinamide.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

SKIN1004 or Simple for sensitive skin?

Both SKIN1004 and Simple are well-suited for sensitive skin, as Lovi rates both brands with a High routine fit level for this skin type. SKIN1004 is noted for offering soothing and calming properties, while Simple is recognized for being gentle on sensitive skin.

SKIN1004 or Simple for acne-prone skin?

Both SKIN1004 and Simple achieve a High Lovi fit level for acne-prone skin, meaning they are well-suited for this skin type based on their routines. SKIN1004 stands out for its soothing and lightweight toners and moisturizers, while Simple offers gentle makeup removers, though reviewers sometimes note breakouts from its products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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