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Simple vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Allies of Skin are two distinct skincare lines known for thoughtful moisturizers, gentle cleansers, targeted serums, and advanced treatments infused with key ingredients like niacinamide and glycerin. The British drugstore staple best suits acne-prone skin and skin with dark spots through soothing formulations like its Micellar Cleansing Water, while the luxury line is beloved for dry skin and oily acne-prone skin with options like the Molecular Saviour Probiotics Treatment Mist. Ultimately, both brands differ in their formulation approach, as the former relies on accessible hydration and barrier support, whereas the latter focuses on advanced multi-tasking peptides, antioxidants, and probiotics to improve aging signs and hyperpigmentation.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Allies of Skin products

People Say

SimpleAllies of Skin
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Hydration and non-drying formulas Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Fast results and texture improvement Not notedOften Mentioned
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Convenient application and makeup base Often MentionedRarely Noted
    • “No need to rinse... perfect for traveling or lazy nights. — Simple Micellar Cleansing Water”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High price point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Not enough hydration or moisture Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Allies of Skin routines for dry skin

See multi-brand routine · 98% fit

Simple vs Allies of Skin routines for oily skin

See multi-brand routine · 97% fit

Simple vs Allies of Skin routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Simple or Allies of Skin: which is better?

Simple is better for an affordable price and value, while Allies of Skin is better for fast results and texture improvement. Both brands offer fragrance-free products on this page.

What is the difference between Simple and Allies of Skin?

Simple offers affordable, lightweight everyday skincare like gentle makeup removers, while Allies of Skin provides higher-priced, advanced treatment serums and moisturizers. Niacinamide helps reduce pigmentation and skin aging for both brands.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Allies of Skin for dry skin?

Both brands offer solid options, but Allies of Skin provides a Superior routine fit for dry skin compared to Simple, which has an Average fit across its moisturizers on this page. Reviewers note that Allies of Skin delivers effective anti-aging and hydrating serums, while Simple offers lightweight, value-friendly moisturizers.

Simple or Allies of Skin: which moisturizer is better?

Simple offers lightweight, value-friendly moisturizers that are well-liked for everyday use, while Allies of Skin features advanced formulas that help deliver fast results and texture improvement. Lovi fit levels for the moisturizers on this page vary, with Allies of Skin showing superior ratings for specific routines.

Which is more affordable, Simple or Allies of Skin?

Simple is more affordable, offering value-friendly moisturizers and an affordable price and value compared to Allies of Skin, which has a high price point.

Do Simple and Allies of Skin products contain fragrance?

Both Simple and Allies of Skin products on this page list no fragrance in their ingredients.

What key ingredients are found across Simple products?

Simple products feature niacinamide and glycerin as key ingredients across the range. Niacinamide helps reduce cutaneous pigmentation and control signs of skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the founding years and corporate ownership of Simple and Allies of Skin compare?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd.

Simple or Allies of Skin for oily skin?

For oily skin, Lovi rates both Simple and Allies of Skin as having a Superior routine fit. Reviewers note that Simple offers a lightweight and value-friendly feel, while Allies of Skin provides fast results and texture improvement.

Simple or Allies of Skin for sensitive skin?

Simple fits sensitive skin better for affordability and gentleness, while Lovi rates both brands as High for sensitive skin. Niacinamide in both brands helps soothe and improve skin texture.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Allies of Skin for acne-prone skin?

For acne-prone skin, both brands offer good options, as Lovi rates Simple High and Allies of Skin Superior for this skin type. Niacinamide, featured in the products on this page, helps reduce pigmentation and control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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