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Simple vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Allies of Skin are two popular skincare labels offering distinctly different approaches to daily routines. The British brand, founded in 1960 and owned by Unilever PLC since 2011, provides gentle moisturizers, soothing makeup removers, dependable cleansers, and refreshing toners formulated with niacinamide and glycerin to suit oily and mature skin best. Meanwhile, the other label is known for a thoughtful range of moisturizers, serums, and eye products built around potent ingredients like niacinamide to suit dry and mature skin best. They differ primarily in their product types, specific ingredient concentrations, and the precise skin types they target.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Allies of Skin products

People Say

SimpleAllies of Skin
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Hydration and non-drying formulas Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Fast results and texture improvement Not notedOften Mentioned
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Convenient application and makeup base Often MentionedRarely Noted
    • “No need to rinse... perfect for traveling or lazy nights. — Simple Micellar Cleansing Water”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High price point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Not enough hydration or moisture Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Allies of Skin routines for dry skin

Buy Allies of Skin routine · CA$427.33 · 97% fitBuy Simple routine · CA$156.25 · 83% fitSee multi-brand routine · 99% fit

Simple vs Allies of Skin routines for oily skin

Buy Allies of Skin routine · CA$565.07 · 93% fitBuy Simple routine · CA$271.73 · 87% fitSee multi-brand routine · 96% fit

Simple vs Allies of Skin routines for combination skin

Buy Allies of Skin routine · CA$532.16 · 94% fitBuy Simple routine · CA$214.83 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

Simple or Allies of Skin: which is better?

Simple offers more affordable value and lightweight formulas, whereas Allies of Skin delivers faster results and targets skin aging more actively. Both brands feature fragrance-free products on this page.

What is the difference between Simple and Allies of Skin?

Simple offers affordable, lightweight everyday skincare like gentle makeup removers, whereas Allies of Skin focuses on advanced serums and treatments with a higher price point. Reviewers note that Simple excels in gentle value-friendly hydration, while Allies of Skin provides faster texture improvements despite initial irritation risks.

Simple or Allies of Skin for dry skin?

For dry skin, Allies of Skin is superior with a Superior Lovi fit level, whereas Simple has an Average Lovi fit level. Niacinamide, which is found in the products on this page, may help control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Simple or Allies of Skin: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers, while Allies of Skin provides gentle and effective moisturizers with key ingredients like Niacinamide. The products on this page list no fragrance in their ingredients for either brand.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Simple or Allies of Skin?

Simple is more affordable, as reviewers mostly mention its affordable price and value while noting a high price point for Allies of Skin.

Do Simple and Allies of Skin products contain fragrance?

Every product from both Simple and Allies of Skin on this page lists no fragrance in its ingredients.

What key ingredients are found across Simple products?

Simple features key ingredients such as niacinamide and glycerin across the products on this page. Niacinamide helps reduce cutaneous pigmentation and controls skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do reviewer opinions differ regarding the price of Simple versus Allies of Skin?

Reviewers note that Simple offers an affordable price and good value, whereas Allies of Skin carries a high price point.

Simple or Allies of Skin for oily skin?

For oily skin, Lovi rates Allies of Skin as a Superior fit and Simple as a High fit. Allies of Skin brings fast results and texture improvement, while Simple provides lightweight, value-friendly products that help keep routines affordable.

Simple or Allies of Skin for sensitive skin?

Simple fits sensitive skin with a High rating for the products on this page and is noted for being gentle on sensitive skin. Allies of Skin also has a High fit level for sensitive skin across its range.

Simple or Allies of Skin for acne-prone skin?

For acne-prone skin, Allies of Skin is rated with a superior routine fit compared to Simple, which has a high routine fit. Niacinamide, which is found across the products on this page, helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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