🇮🇹Italy

Simple vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Allies of Skin are two distinct skincare lines offering thoughtful formulations for diverse complexions. The British brand is known for gentle moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin that suit acne-prone and mature skin, while the other is beloved for luxurious moisturizers, potent serums, and targeted eye products with niacinamide that suit dry and acne-prone skin best. Both incorporate powerhouse ingredients to nurture the skin barrier, yet they differ in their overarching approach to daily care.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Allies of Skin products

People Say

SimpleAllies of Skin
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Hydration and non-drying formulas Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Fast results and texture improvement Not notedOften Mentioned
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Convenient application and makeup base Often MentionedRarely Noted
    • “No need to rinse... perfect for traveling or lazy nights. — Simple Micellar Cleansing Water”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High price point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Not enough hydration or moisture Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Allies of Skin routines for dry skin

See multi-brand routine · 99% fit

Simple vs Allies of Skin routines for oily skin

See multi-brand routine · 95% fit

Simple vs Allies of Skin routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Simple or Allies of Skin: which is better?

Simple offers more affordable, lightweight, and value-friendly products that reviewers mostly mention as gentle on sensitive skin, whereas Allies of Skin delivers faster results and texture improvement through more advanced active formulas. Lovi rates the routine fit for both brands as High across various skin types.

What is the difference between Simple and Allies of Skin?

Simple offers affordable, lightweight everyday skincare products like gentle makeup removers, while Allies of Skin provides higher-end treatments featuring advanced ingredients that help target signs of aging and pigmentation. Lovi rates both brands as having a Superior routine fit for dry skin, but reviewers note that Simple is gentler on sensitive skin whereas Allies of Skin delivers faster texture improvement.

Antioxidants, 2021

Simple or Allies of Skin for dry skin?

For dry skin, Allies of Skin is superior, while Simple has an average fit for the products on this page. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Simple or Allies of Skin: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers with high customer satisfaction for everyday hydration, while Allies of Skin provides advanced treatments that achieve fast results for texture improvement. Niacinamide, featured in both brands, helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Which is more affordable, Simple or Allies of Skin?

Simple is more affordable, as reviewers on the page frequently mention its affordable price and value, whereas Allies of Skin has a high price point.

Simple or Allies of Skin: which brand is owned by Unilever PLC?

Simple is owned by Unilever PLC since 2011, whereas Allies of Skin is owned by Allies Group Pte. Ltd.

Do Simple and Allies of Skin products contain any fragrance in their ingredients?

Both Simple and Allies of Skin offer products on this page that list no fragrance in their ingredients.

What are the key ingredients found across Allies of Skin products?

Allies of Skin features Niacinamide as a key ingredient across the products on this page. Niacinamide helps reduce cutaneous pigmentation and control signs of skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Allies of Skin for oily skin?

For oily skin, both Simple and Allies of Skin achieve a Superior routine fit on Lovi. Simple relies on lightweight, value-friendly moisturizers and gentle makeup removers, while Allies of Skin features advanced formulations like niacinamide that help control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Simple or Allies of Skin for sensitive skin?

Simple is gentler on sensitive skin, whereas Allies of Skin delivers faster results and texture improvement. Lovi rates the routine fit for sensitive skin as High for Simple and Superior for Allies of Skin.

Simple or Allies of Skin for acne-prone skin?

For acne-prone skin, Lovi rates both Simple and Allies of Skin as having a High routine fit. Simple offers budget-friendly, gentle cleansers and makeup removers, while Allies of Skin provides advanced serums that help target texture and blemishes.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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