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Simple vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Allies of Skin are two distinct skincare ranges known for supporting diverse complexions through thoughtful, ingredient-led formulations. Simple features gentle moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin to suit acne-prone and oily acne-prone skin best, while the second brand offers moisturizers, serums, and eye products built around potent niacinamide to suit dry and mature skin best. Ultimately, they differ in their core formulations and target audiences, providing either barrier-respecting daily essentials or rich, targeted nourishment.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Allies of Skin products

People Say

SimpleAllies of Skin
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Hydration and non-drying formulas Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Fast results and texture improvement Not notedOften Mentioned
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Convenient application and makeup base Often MentionedRarely Noted
    • “No need to rinse... perfect for traveling or lazy nights. — Simple Micellar Cleansing Water”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High price point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Not enough hydration or moisture Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Allies of Skin routines for dry skin

Buy Allies of Skin routine · A$380.63 · 98% fitBuy Simple routine · A$208.81 · 84% fitSee multi-brand routine · 97% fit

Simple vs Allies of Skin routines for oily skin

Buy Allies of Skin routine · A$598.00 · 94% fitBuy Simple routine · A$388.80 · 86% fitSee multi-brand routine · 96% fit

Simple vs Allies of Skin routines for combination skin

Buy Allies of Skin routine · A$541.48 · 94% fitBuy Simple routine · A$322.10 · 84% fitSee multi-brand routine · 95% fit

Questions and answers

Simple or Allies of Skin: which is better?

Simple is better for value-friendly and lightweight daily care, while Allies of Skin is better for targeted anti-aging and fast texture improvement. Lovi rates Simple as High for sensitive skin and Allies of Skin as Superior for dry skin.

What is the difference between Simple and Allies of Skin?

Simple offers affordable, lightweight everyday skincare products like gentle makeup removers and moisturizers, while Allies of Skin features advanced, higher-priced serums and treatments focused on anti-aging and rapid texture improvement.

Simple or Allies of Skin for dry skin?

For dry skin, Allies of Skin is rated Superior by Lovi, while Simple is rated High. Both brands feature products with no fragrance, and key ingredients like Niacinamide help support skin health.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Allies of Skin: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers, while Allies of Skin provides formulas that reviewers note for gentle and effective results. Lovi rates the routine fit for moisturizers from Allies of Skin as Superior, whereas Simple moisturizers on this page are rated as Average for hydration.

Which is more affordable, Simple or Allies of Skin?

Simple offers more affordable prices and value compared to Allies of Skin. Reviewers on this page frequently mention the high price point of Allies of Skin and the value-friendly nature of Simple.

Simple or Allies of Skin: which brand has better reviews for gentle products?

Simple does better for gentle on sensitive skin compared to Allies of Skin. Reviewers mostly mention Simple for providing gentle, sensitive-skin-friendly makeup removers.

Simple or Allies of Skin: which brand has better anti-aging serums?

Allies of Skin offers advanced serums with key ingredients like retinal and peptides that help address signs of skin aging. Reviewers note that Allies of Skin provides effective anti-aging and brightening serums, whereas Simple focuses more on gentle cleansing and lightweight, value-friendly moisturizers.

Antioxidants, 2021The British Journal of Dermatology, 2019

Simple or Allies of Skin for oily skin?

For oily skin, Allies of Skin is rated as a Superior fit by Lovi, while Simple is rated as a High fit. Allies of Skin offers advanced targeted treatments like the Copper Tripeptide & Ectoin Advanced Repair Serum, whereas Simple provides lightweight, value-friendly moisturizers.

Simple or Allies of Skin for sensitive skin?

Simple is a great choice for sensitive skin because its products on this page are rated High for sensitive skin, and reviewers frequently note that the brand is gentle on sensitive skin. Lovi rates the routine fit for sensitive skin as High for Simple and Superior for Allies of Skin.

Simple or Allies of Skin for acne-prone skin?

For acne-prone skin, both brands offer good options, with Lovi giving Simple a High fit and Allies of Skin a Superior fit. Niacinamide, which is found across the products of both brands, helps reduce skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Allies of Skin for mature skin?

For mature skin, both brands work well, with Lovi giving Allies of Skin a Superior routine fit compared to Simple's Average fit for its moisturizing routines on this page. Allies of Skin features key ingredients like Niacinamide, which helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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