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Simple vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Allies of Skin are two distinct skincare lines known for addressing specific complexions through targeted ingredients. Simple offers gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin that suit oily and acne-prone skin best. Meanwhile, the second brand provides luxurious moisturizers, potent serums, and targeted eye products formulated with powerhouse ingredients like niacinamide that suit dry and acne-prone skin best. Ultimately, they differ in their overarching formulations, as the British brand focuses on accessible hydration while the other delivers deeply nourishing, advanced treatments.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Allies of Skin products

People Say

SimpleAllies of Skin
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Hydration and non-drying formulas Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Fast results and texture improvement Not notedOften Mentioned
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Convenient application and makeup base Often MentionedRarely Noted
    • “No need to rinse... perfect for traveling or lazy nights. — Simple Micellar Cleansing Water”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High price point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Not enough hydration or moisture Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Allies of Skin routines for dry skin

Buy Allies of Skin routine · AED 1,027.85 · 96% fitBuy Simple routine · AED 455.14 · 83% fitSee multi-brand routine · 96% fit

Simple vs Allies of Skin routines for oily skin

Buy Allies of Skin routine · AED 1,405.73 · 93% fitBuy Simple routine · AED 790.31 · 88% fitSee multi-brand routine · 97% fit

Simple vs Allies of Skin routines for combination skin

Buy Allies of Skin routine · AED 1,294.67 · 94% fitBuy Simple routine · AED 644.67 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Simple or Allies of Skin: which is better?

Simple offers more affordable, lightweight options and is generally gentler on sensitive skin, whereas Allies of Skin delivers faster results and texture improvement with advanced serums and treatments. Niacinamide helps reduce skin pigmentation and control skin aging in both brands.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Simple and Allies of Skin?

Simple offers budget-friendly, lightweight options with key ingredients like niacinamide and glycerin, whereas Allies of Skin focuses on advanced serums and treatments with a higher price point. Both brands feature fragrance-free products on this page, but reviewers note that Simple excels in affordability while Allies of Skin provides faster results for texture improvement.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Allies of Skin for dry skin?

When choosing between Simple and Allies of Skin for dry skin, both brands offer good options, though Allies of Skin achieves a superior routine fit on this page. Lovi rates Simple with an average fit for dry skin products, while Allies of Skin features products like the Molecular Saviour Probiotics Treatment Mist that rate as superior for dry skin.

International Journal of Medical Sciences, 2021Experimental Dermatology, 2019

Simple or Allies of Skin: which moisturizer is better?

Simple offers lightweight and budget-friendly moisturizers, whereas Allies of Skin provides superior hydration and advanced formulations for dry skin. Reviewers note that Simple products are gentle yet sometimes lack sufficient moisture, while Allies of Skin features effective anti-aging treatments with a higher price point.

Which is more affordable, Simple or Allies of Skin?

Simple offers better affordability, while Allies of Skin comes with a high price point. Reviewers mention that Simple provides affordable products and value-friendly moisturizers.

Simple or Allies of Skin: which brand offers better anti-aging and brightening serums according to reviewers?

Allies of Skin offers better anti-aging and brightening serums, as reviewers note their effective anti-aging and brightening serums as a key advantage.

Simple or Allies of Skin: how do the founding years and corporate ownerships of the two companies compare?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd.

Simple or Allies of Skin: which brand's products are noted by reviewers for having a high price point?

Simple reviewers note that Allies of Skin has a high price point, while Simple is recognized for its affordable price and value.

Simple or Allies of Skin for oily skin?

For oily skin, both brands offer good choices, but Allies of Skin has a superior routine fit compared to Simple, which has a high fit. Products on this page contain niacinamide, which helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Simple or Allies of Skin for sensitive skin?

When choosing between Simple and Allies of Skin for sensitive skin, both brands offer good options, with Lovi rating Simple High for sensitive skin. Reviewers note that Simple is gentle on sensitive skin, while Allies of Skin provides calming serums.

Simple or Allies of Skin for acne-prone skin?

For acne-prone skin, both brands are strong options, with Lovi rating Simple High and Allies of Skin Superior. Simple is noted for gentle, value-friendly formulas, while Allies of Skin offers advanced serums containing niacinamide, which may help reduce skin pigmentation and aging signs.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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