🇬🇧United Kingdom

Simple vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Allies of Skin are skincare brands that offer distinct approaches to daily care. Simple is beloved for its gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, while the latter is loved for its luxurious moisturizers, potent serums, and targeted eye products formulated with powerhouse ingredients like niacinamide. The former suits acne-prone skin and skin with dark spots best, whereas the latter suits dry skin and acne-prone skin best thanks to their deeply nourishing and clarifying formulations. They differ in their overall luxury positioning and specific ingredient combinations, as the British brand focuses on accessible hydration and soothing care through glycerin and niacinamide, while Allies of Skin emphasizes advanced treatments with peptides, antioxidants, and omegas.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Allies of Skin products

People Say

SimpleAllies of Skin
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Hydration and non-drying formulas Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Fast results and texture improvement Not notedOften Mentioned
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Convenient application and makeup base Often MentionedRarely Noted
    • “No need to rinse... perfect for traveling or lazy nights. — Simple Micellar Cleansing Water”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High price point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Not enough hydration or moisture Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Allies of Skin routines for dry skin

Buy Allies of Skin routine · £137.36 · 98% fitBuy Simple routine · £136.73 · 83% fitSee multi-brand routine · 99% fit

Simple vs Allies of Skin routines for oily skin

Buy Allies of Skin routine · £276.71 · 93% fitBuy Simple routine · £221.50 · 87% fitSee multi-brand routine · 97% fit

Simple vs Allies of Skin routines for combination skin

Buy Allies of Skin routine · £254.43 · 94% fitBuy Simple routine · £185.60 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Simple or Allies of Skin: which is better?

Simple is better for an affordable price and value, while Allies of Skin is better for fast results and texture improvement. Both brands offer products on this page with no fragrance in their ingredients.

What is the difference between Simple and Allies of Skin?

Simple offers affordable, lightweight options that are especially gentle on sensitive skin, whereas Allies of Skin provides advanced, higher-priced treatments aimed at fast results and texture improvement. Both brands feature products on this page with no fragrance in their ingredients.

Simple or Allies of Skin for dry skin?

For dry skin, Allies of Skin has a Superior routine fit on Lovi, whereas Simple has an Average routine fit for most of its moisturizers on this page. Niacinamide helps improve skin barrier function and hydration.

Antioxidants, 2021The British Journal of Dermatology, 2002

Simple or Allies of Skin: which moisturizer is better?

For moisturizers, Simple offers lightweight and value-friendly options on this page, while Allies of Skin provides superior hydration and firming treatments.

Which is more affordable, Simple or Allies of Skin?

Simple is more affordable, offering value-friendly moisturizers and budget-friendly pricing compared to the high price point of Allies of Skin.

What key ingredients do Simple and Allies of Skin share across their products?

Simple and Allies of Skin share Niacinamide as a key ingredient across the products on this page. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the founding years and corporate ownership of Simple and Allies of Skin compare?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd.

Which brand performs better for fast results and texture improvement according to reviewers?

Allies of Skin performs better for fast results and texture improvement according to reviewers.

Simple or Allies of Skin for oily skin?

For oily skin, Lovi rates Allies of Skin as Superior and Simple as High. Both brands include niacinamide across their products on this page, which may help regulate oil and improve skin texture.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Allies of Skin for sensitive skin?

Simple is a good choice for sensitive skin as the products on this page are rated High for sensitive skin. Reviewers often mention that Simple provides gentle and sensitive-skin-friendly makeup removers.

Simple or Allies of Skin for acne-prone skin?

For acne-prone skin, both brands work well because Lovi rates the routine fit as High for Simple and Superior for Allies of Skin. Niacinamide, featured across the products on this page, helps control skin pigmentation and aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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