🇺🇸United States

Simple vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Allies of Skin are distinct skincare collections that offer tailored solutions for varied complexions. The British brand is known for gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin that suit acne-prone and oily skin best. Conversely, the second name is loved for luxurious moisturizers, potent serums, and targeted eye products formulated with powerhouse ingredients like niacinamide that suit dry and acne-prone skin best. Ultimately, they differ in their formulation approach and texture, giving shoppers distinct choices for daily care.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Allies of Skin products

People Say

SimpleAllies of Skin
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Hydration and non-drying formulas Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Fast results and texture improvement Not notedOften Mentioned
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Convenient application and makeup base Often MentionedRarely Noted
    • “No need to rinse... perfect for traveling or lazy nights. — Simple Micellar Cleansing Water”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High price point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Not enough hydration or moisture Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Allies of Skin routines for dry skin

Buy Allies of Skin routine · $249.67 · 98% fitBuy Simple routine · $128.28 · 83% fitSee multi-brand routine · 99% fit

Simple vs Allies of Skin routines for oily skin

Buy Allies of Skin routine · $482.96 · 94% fitBuy Simple routine · $280.29 · 88% fitSee multi-brand routine · 98% fit

Simple vs Allies of Skin routines for combination skin

Buy Allies of Skin routine · $474.55 · 94% fitBuy Simple routine · $259.77 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Simple or Allies of Skin: which is better?

Simple is better for an affordable price and value, while Allies of Skin is better for fast results and texture improvement. Reviewers mostly mention that Simple offers lightweight, value-friendly moisturizers, whereas Allies of Skin provides effective anti-aging and brightening serums.

What is the difference between Simple and Allies of Skin?

Simple offers lightweight and affordable products that help soothe sensitive skin, whereas Allies of Skin provides advanced treatments that may deliver faster results for texture improvement at a higher price point. Both brands list no fragrance in the products on this page.

Simple or Allies of Skin for dry skin?

For dry skin, Lovi rates Allies of Skin as Superior and Simple as Average. Allies of Skin features hydrating and plumping serums along with gentle, effective moisturizers.

Simple or Allies of Skin: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers that reviewers mostly mention for being effective and affordable. Allies of Skin features moisturizers like the Molecular Saviour Probiotics Treatment Mist, which Lovi rates as a Superior fit for dry skin.

Which is more affordable, Simple or Allies of Skin?

Simple is more affordable, as reviewers mostly mention its affordable price and value while noting a high price point for Allies of Skin.

Do Simple and Allies of Skin products contain fragrance?

Simple and Allies of Skin products on this page list no fragrance in their ingredients. Every product from both brands is formulated without added fragrance.

What are the key ingredients shared across Simple and Allies of Skin products?

Simple and Allies of Skin share Niacinamide as a key ingredient across the products on this page. Niacinamide helps reduce cutaneous pigmentation and manage skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand performs better when it comes to gentle formulas for sensitive skin?

Simple performs better than Allies of Skin for gentle formulas, as Lovi rates Simple as doing better for being gentle on sensitive skin. Every product on the Simple page lists no fragrance in its ingredients.

Simple or Allies of Skin for oily skin?

For oily skin, both Simple and Allies of Skin are great choices, with Lovi rating Simple High and Allies of Skin Superior. Every product on the Simple and Allies of Skin pages lists no fragrance in its ingredients.

Simple or Allies of Skin for sensitive skin?

Simple is noted as gentle on sensitive skin, while Lovi rates both Simple and Allies of Skin as having a High routine fit for sensitive skin. Niacinamide, found in the products on this page, helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Simple or Allies of Skin for acne-prone skin?

Both Simple and Allies of Skin are good options, as Lovi rates acne-prone skin as High for both brands. Allies of Skin features products with key ingredients like Niacinamide, which may help control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play