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Anua vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Allies of Skin are skincare brands offering targeted moisturizers, serums, toners, and cleansers for dry and oily acne-prone skin. Founded in 2019, the Korean brand Anua builds its products around hyaluronic acid, heartleaf, and niacinamide to suit oily, dry, and mature skin types. Meanwhile, Allies of Skin is loved for thoughtful moisturizers, advanced eye products, and serums infused with key ingredients like niacinamide. While both brands feature niacinamide to decrease hyperpigmentation, they differ in their formulation approaches and signature offerings for diverse skin concerns.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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This page compares some of the most popular Anua and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Allies of Skin products

People Say

AnuaAllies of Skin
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Brightening and Fading Dark Spots Often MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Lightweight and Fast-Absorbing Texture Often MentionedSometimes Noted
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Gentle Exfoliation and Texture Improvement Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Soothes Redness and Inflammation Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Price, Value, and Quantity Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Ineffective for Dark Spots or Results Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Breakouts and Acne Often MentionedRarely Noted
    • “Skin may be in purging stage — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Allies of Skin routines for dry skin

See multi-brand routine · 98% fit

Anua vs Allies of Skin routines for oily skin

See multi-brand routine · 97% fit

Anua vs Allies of Skin routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Allies of Skin: which is better?

Both brands are great, but Allies of Skin offers a Superior routine fit across all skin types, while Anua provides a High fit and wins on lightweight textures and gentle exfoliation. Allies of Skin may carry a higher price point, whereas Anua is known for brightening serums and soothing heartleaf formulas.

What is the difference between Anua and Allies of Skin?

Both brands offer fragrance-free products with strong options for dry and acne-prone skin, but Lovi finds Allies of Skin has a Superior routine fit across all skin types compared to Anua's High fit. Anua stands out on the page for lightweight textures and soothing redness, while Allies of Skin provides more gentle and effective moisturizers but comes with a higher price point.

Anua or Allies of Skin for dry skin?

Both brands fit dry skin well, with Anua rated High and Allies of Skin rated Superior. Anua focuses on hydration through key ingredients like hyaluronic acid and glycerin, while Allies of Skin emphasizes advanced repair and barrier support.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Allies of Skin: which moisturizer is better?

Both brands offer solid moisturizers, but Allies of Skin comes out ahead with a Superior routine fit across nearly all skin types, including dry, oily, and sensitive skin. Anua provides good barrier support and soothing benefits in its moisturizers, though Allies of Skin stands out for its effective anti-aging and firming formulas.

Which is more affordable, Anua or Allies of Skin?

Anua is more affordable than Allies of Skin, as the products on this page have review themes pointing to a high price point for Allies of Skin and better price, value, and quantity for Anua.

Between Anua and Allies of Skin, which brand is better for reducing redness and inflammation?

Anua is better for reducing redness and inflammation, as the products on this page outperform Allies of Skin in soothing redness and inflammation. Reviewers also mention that Anua offers calming and barrier-supporting moisturizers along with soothing toners.

How do the key ingredients in Anua and Allies of Skin products differ from one another?

Anua products feature key ingredients like hyaluronic acid, heartleaf, niacinamide, glycerin, ceramide, panthenol, and centella asiatica. In contrast, the products on this page for Allies of Skin focus primarily on niacinamide as their key ingredient.

Which brand performs better when it comes to gentle exfoliation and texture improvement?

Anua performs better than Allies of Skin when it comes to gentle exfoliation and texture improvement.

Anua or Allies of Skin for oily skin?

For oily skin, both brands offer products on this page with a High Lovi fit level, though Allies of Skin routines fit this skin type at a Superior level. Anua is often noted for lightweight and fast-absorbing textures, while reviewers frequently mention Allies of Skin for gentle, effective moisturizers.

Anua or Allies of Skin for sensitive skin?

Both brands are suitable for sensitive skin, with Lovi fit levels of High for Anua and Superior for Allies of Skin. Reviewers note that Allies of Skin provides gentle and non-irritating formulas.

Anua or Allies of Skin for acne-prone skin?

Both Anua and Allies of Skin provide routines that Lovi rates as High for acne-prone skin. Reviewers note that Anua is better for gentle exfoliation and soothing redness, while Allies of Skin is noted for gentle, effective moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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