🇸🇦Saudi Arabia

Simple vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Allies of Skin are distinctive skincare lines tailored for diverse complexions. The British brand founded in 1960 offers gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin that suit acne-prone skin and oily skin best. Conversely, Allies of Skin provides luxurious moisturizers, potent serums, and targeted eye products formulated with powerhouse ingredients like niacinamide, which suit acne-prone skin and oily acne-prone skin best. Ultimately, they differ through the former's focus on foundational hydration and cleansing versus the latter's emphasis on advanced treatments.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Allies of Skin products

People Say

SimpleAllies of Skin
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Hydration and non-drying formulas Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Fast results and texture improvement Not notedOften Mentioned
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Convenient application and makeup base Often MentionedRarely Noted
    • “No need to rinse... perfect for traveling or lazy nights. — Simple Micellar Cleansing Water”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High price point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Not enough hydration or moisture Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Allies of Skin routines for dry skin

Buy Allies of Skin routine · SAR 1,741.33 · 94% fitBuy Simple routine · SAR 891.11 · 83% fitSee multi-brand routine · 96% fit

Simple vs Allies of Skin routines for oily skin

Buy Allies of Skin routine · SAR 1,789.32 · 94% fitBuy Simple routine · SAR 1,151.23 · 88% fitSee multi-brand routine · 97% fit

Simple vs Allies of Skin routines for combination skin

Buy Allies of Skin routine · SAR 1,776.13 · 94% fitBuy Simple routine · SAR 983.37 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Simple or Allies of Skin: which is better?

Simple is better for value-friendly and gentle everyday products, while Allies of Skin is better for advanced anti-aging and brightening treatments. Reviewers note that Simple offers lightweight and affordable formulas, whereas Allies of Skin delivers fast texture improvements at a high price point.

What is the difference between Simple and Allies of Skin?

Simple offers lightweight, value-friendly products that are gentle on sensitive skin, while Allies of Skin provides advanced treatments that may deliver faster results and texture improvement at a higher price point. Both brands feature niacinamide across the products on this page to help support skin health.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Allies of Skin for dry skin?

For dry skin, Lovi rates Allies of Skin as Superior and Simple as High. Allies of Skin offers hydrating and plumping serums, while Simple provides lightweight, value-friendly moisturizers.

Simple or Allies of Skin: which moisturizer is better?

Simple offers lightweight, value-friendly moisturizers that reviewers mostly mention for being gentle, while Allies of Skin provides products like its Molecular Saviour Probiotics Treatment Mist, which Lovi rates as a Superior fit for dry skin.

Which is more affordable, Simple or Allies of Skin?

Simple is more affordable, as the products on this page offer value-friendly moisturizers and budget-friendly pricing compared to Allies of Skin, which has a high price point.

How do the founding dates and parent companies of Simple and Allies of Skin compare?

Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, whereas Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd.

What are the main key ingredients featured across Simple and Allies of Skin products?

Simple features niacinamide and glycerin across the products on this page. Allies of Skin features niacinamide as a key ingredient across its products.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the review sentiments regarding pricing differ between Simple and Allies of Skin?

Simple offers an affordable price and value as a positive review theme, but also faces a negative review theme regarding a high price point. In contrast, Allies of Skin has a high price point as a mostly mentioned negative review theme without a corresponding budget-friendly advantage.

Simple or Allies of Skin for oily skin?

For oily skin, Lovi rates both Simple and Allies of Skin as having a Superior routine fit. Simple stands out for offering lightweight, value-friendly moisturizers, while Allies of Skin features calming serums that may help improve skin texture faster.

Simple or Allies of Skin for sensitive skin?

Simple is a great fit for sensitive skin on this page, offering gentle makeup removers and lightweight moisturizers. Lovi rates Simple as High for sensitive skin, and reviewers frequently mention that the products are gentle on sensitive skin.

Simple or Allies of Skin for acne-prone skin?

For acne-prone skin, Lovi rates both Simple and Allies of Skin as having a Superior routine fit. Allies of Skin offers fast results and texture improvement, while Simple provides affordable value and lightweight formulas.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play