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Simple vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Allies of Skin are two distinct skincare lines known for gentle moisturizers, targeted treatments, and cleansers that incorporate ingredients like niacinamide and glycerin. While Simple suits oily skin and acne-prone skin best with formulations such as its soothing facial toner, micellar cleansing water, and micellar water, Allies of Skin suits dry skin and oily acne-prone skin best through advanced options like its probiotic mist, firming daily treatment, and firming eye cream. Both utilize niacinamide to improve aging signs and decrease hyperpigmentation, yet they differ in their origin, product scope, and overall formulation approach.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Allies of Skin products

People Say

SimpleAllies of Skin
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Hydration and non-drying formulas Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Fast results and texture improvement Not notedOften Mentioned
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Convenient application and makeup base Often MentionedRarely Noted
    • “No need to rinse... perfect for traveling or lazy nights. — Simple Micellar Cleansing Water”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High price point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Not enough hydration or moisture Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Allies of Skin routines for dry skin

See multi-brand routine · 97% fit

Simple vs Allies of Skin routines for oily skin

See multi-brand routine · 95% fit

Simple vs Allies of Skin routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Simple or Allies of Skin: which is better?

Simple is better for an affordable price and value, while Allies of Skin is better for fast results and texture improvement. Reviewers mostly mention Simple for lightweight, value-friendly moisturizers and Allies of Skin for effective anti-aging and brightening serums.

What is the difference between Simple and Allies of Skin?

Simple offers affordable, lightweight everyday products like gentle makeup removers, whereas Allies of Skin provides higher-priced advanced treatments featuring fast results and texture improvement. Lovi rates the routine fit for both brands as Superior across all skin types on this page.

Simple or Allies of Skin for dry skin?

For dry skin, Allies of Skin is a superior choice because the products on this page achieve a Superior routine fit compared to Simple's Average fit. Niacinamide, featured across the products on this page, helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Simple or Allies of Skin: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers, while Allies of Skin provides gentle and effective formulas that Lovi rates as a Superior fit for dry skin.

Which is more affordable, Simple or Allies of Skin?

Simple offers more affordable prices and value compared to Allies of Skin, whose products feature a high price point.

Simple or Allies of Skin: which brand offers better anti-aging and brightening serums?

Allies of Skin offers better anti-aging and brightening serums, as its serums are frequently noted by reviewers for delivering effective anti-aging and brightening results. Niacinamide, found across the products on this page, helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Do Simple products contain fragrance like Allies of Skin products?

Simple and Allies of Skin are alike because every product on this page for both brands lists no fragrance in its ingredients.

Simple or Allies of Skin: which brand is better suited for mature skin?

For mature skin, Lovi rates Allies of Skin as Superior and Simple as Average. Allies of Skin offers effective anti-aging serums and firming treatments, while Simple features lightweight moisturizers and gentle makeup removers.

Simple or Allies of Skin for oily skin?

For oily skin, both Simple and Allies of Skin achieve a Superior routine fit on this page, with Simple offering lightweight, value-friendly moisturizers and Allies of Skin providing calming serums.

Simple or Allies of Skin for sensitive skin?

For sensitive skin, Simple has a Lovi fit level of High, while Allies of Skin also has a Lovi fit level of High. Reviewers note that Simple does better for being gentle on sensitive skin.

Simple or Allies of Skin for acne-prone skin?

For acne-prone skin, Allies of Skin is a superior choice because Lovi rates its routine fit as Superior compared to Simple's High fit. Allies of Skin features products like the Molecular Saviour Probiotics Treatment Mist which achieves a Superior fit level for this skin type.

International Journal of Medical Sciences, 2021Experimental Dermatology, 2019

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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