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Simple vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Allies of Skin are respected skincare labels that offer thoughtful lines of gentle moisturizers, cleansers, toners, serums, and eye products. The British brand founded in 1960 and owned by Unilever PLC since 2011 relies on niacinamide and glycerin, making its formulations best suited for oily skin and acne-prone skin. Meanwhile, the other line is known for potent ingredients like niacinamide that suit dry skin and mature skin best by providing rich hydration and targeted nourishment. They primarily differ in their target skin types and specific product concentrations, with both incorporating niacinamide to improve aging signs and decrease hyperpigmentation.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Allies of Skin products

People Say

SimpleAllies of Skin
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Hydration and non-drying formulas Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Fast results and texture improvement Not notedOften Mentioned
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Convenient application and makeup base Often MentionedRarely Noted
    • “No need to rinse... perfect for traveling or lazy nights. — Simple Micellar Cleansing Water”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High price point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Not enough hydration or moisture Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Allies of Skin routines for dry skin

See multi-brand routine · 98% fit

Simple vs Allies of Skin routines for oily skin

See multi-brand routine · 96% fit

Simple vs Allies of Skin routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Simple or Allies of Skin: which is better?

Simple is better for an affordable price and gentle everyday care, while Allies of Skin is better for fast results and advanced formulas. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

What is the difference between Simple and Allies of Skin?

Simple offers affordable, lightweight everyday products that are well-liked for being gentle on sensitive skin, whereas Allies of Skin provides higher-end treatments known for faster results and texture improvement. Both brands feature niacinamide across their ranges to help manage skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Allies of Skin for dry skin?

For dry skin, both brands offer good options, though Allies of Skin achieves a Superior routine fit compared to Simple's Average to High fit levels across individual dry skin products. Niacinamide, featured across the products on this page, helps reduce pigmentation and signs of skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Allies of Skin: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers, whereas Allies of Skin provides gentle and effective formulas that deliver fast results. On Lovi, the products on this page for both brands achieve average fit levels across most skin types.

Which is more affordable, Simple or Allies of Skin?

Simple is more affordable, offering value-friendly moisturizers and budget-friendly products on this page.

Which brand has products that are fragrance-free, Simple or Allies of Skin?

Both Simple and Allies of Skin offer products on this page that list no fragrance in their ingredients.

What are the main key ingredients found across Simple and Allies of Skin products?

Simple features niacinamide and glycerin as key ingredients across its products. Allies of Skin relies on niacinamide as a key ingredient throughout its range. Niacinamide helps reduce cutaneous pigmentation and controls signs of skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the founding years and locations of Simple and Allies of Skin compare?

Simple was founded in 1960 in the United Kingdom, whereas Allies of Skin was founded later in 2016 in an unlisted location.

Simple or Allies of Skin for oily skin?

For oily skin, both brands work well, with Lovi giving Simple a High fit and Allies of Skin a Superior fit. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021

Simple or Allies of Skin for sensitive skin?

Both Simple and Allies of Skin have a High Lovi fit for sensitive skin, though Simple is often noted by reviewers for being especially gentle on sensitive skin. Allies of Skin relies on ingredients like niacinamide, which helps control skin aging and pigmentation.

Antioxidants, 2021

Simple or Allies of Skin for acne-prone skin?

For acne-prone skin, both brands work well since Lovi rates Simple High and Allies of Skin Superior. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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