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Simple vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Allies of Skin are two distinct skincare ranges, with the British brand founded in 1960 known for gentle moisturizers, makeup removers, cleansers, and toners, and the latter celebrated for its thoughtful moisturizers, serums, and eye products. Both brands utilize nourishing niacinamide, while the former also incorporates glycerin to suit oily acne-prone and sensitive skin, and the latter serves dry, sensitive, and uneven skin types best through restorative formulations. They primarily differ in their target complexions and product offerings, providing tailored support for delicate barriers and specific concerns.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Allies of Skin products

People Say

SimpleAllies of Skin
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Hydration and non-drying formulas Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Fast results and texture improvement Not notedOften Mentioned
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Convenient application and makeup base Often MentionedRarely Noted
    • “No need to rinse... perfect for traveling or lazy nights. — Simple Micellar Cleansing Water”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High price point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Not enough hydration or moisture Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Questions and answers

Simple or Allies of Skin: which is better?

Simple is better for value-friendly and lightweight moisturizers as well as gentle makeup removers, while Allies of Skin is better for fast results and texture improvement. Niacinamide helps reduce cutaneous pigmentation and controls skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Simple and Allies of Skin?

Simple offers budget-friendly, lightweight cleansers and makeup removers that work well for sensitive skin, while Allies of Skin provides advanced serums and treatments with a high price point. Niacinamide helps control skin aging and pigmentation across the products on this page.

Antioxidants, 2021The British Journal of Dermatology, 2002

Simple or Allies of Skin: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers on this page, whereas Allies of Skin provides products like the Molecular Saviour Probiotics Treatment Mist with a Superior Lovi fit for dry skin. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Which is more affordable, Simple or Allies of Skin?

Simple offers better affordability with value-friendly products on this page, whereas reviewers frequently note a high price point for Allies of Skin.

Which causes fewer breakouts, Simple or Allies of Skin?

Simple is better for acne-prone skin, as it is among the skin types the brand fits best.

Which brand has more products formulated specifically for mature skin, Simple or Allies of Skin?

Allies of Skin has more products on this page rated Superior for mature skin, such as its Peptides & Omegas Firming Eye Cream and Molecular Saviour Probiotics Treatment Mist, whereas Simple has no products rated Superior for mature skin.

How do the founding years and locations of Simple and Allies of Skin compare?

Simple was founded in 1960 in the United Kingdom, whereas Allies of Skin was founded in 2016 in locations not specified on this page.

Which brand performs better when it comes to fast results and texture improvement?

When it comes to fast results and texture improvement, Allies of Skin performs better. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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