🇳🇱Netherlands

Simple vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Allies of Skin are skincare brands that offer distinct approaches to daily care. Simple is beloved for its gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, while the latter is loved for its luxurious moisturizers, potent serums, and targeted eye products formulated with powerhouse ingredients like niacinamide. The former suits acne-prone skin and skin with dark spots best, whereas the latter suits dry skin and acne-prone skin best thanks to their deeply nourishing and clarifying formulations. They differ in their overall luxury positioning and specific ingredient combinations, as the British brand focuses on accessible hydration and soothing care through glycerin and niacinamide, while Allies of Skin emphasizes advanced treatments with peptides, antioxidants, and omegas.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Allies of Skin products

People Say

SimpleAllies of Skin
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Hydration and non-drying formulas Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Lightweight and non-greasy Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Fast results and texture improvement Not notedOften Mentioned
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Convenient application and makeup base Often MentionedRarely Noted
    • “No need to rinse... perfect for traveling or lazy nights. — Simple Micellar Cleansing Water”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High price point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Not enough hydration or moisture Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Allies of Skin routines for dry skin

See multi-brand routine · 98% fit

Simple vs Allies of Skin routines for oily skin

See multi-brand routine · 95% fit

Simple vs Allies of Skin routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Simple or Allies of Skin: which is better?

Simple is better for an affordable price and lightweight feel, while Allies of Skin brings faster results and texture improvement. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Simple and Allies of Skin?

Simple offers lightweight and value-friendly products that are gentle on sensitive skin, whereas Allies of Skin provides advanced serums and treatments with a focus on faster texture improvement and anti-aging benefits.

Simple or Allies of Skin for dry skin?

Both Simple and Allies of Skin are options for dry skin, with Lovi rating Simple's routine fit as High and Allies of Skin's routine fit as Superior. Simple offers lightweight, budget-friendly moisturizers, while Allies of Skin features calming serums and hydrating treatments.

Simple or Allies of Skin: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers that shoppers find gentle, while Allies of Skin provides high-end moisturizers featuring active ingredients like peptides and niacinamide. Lovi rates the routine fit for dry skin as High for Simple and Superior for Allies of Skin.

Antioxidants, 2021The British Journal of Dermatology, 2002

Which is more affordable, Simple or Allies of Skin?

Simple offers more affordable prices and value compared to Allies of Skin, whose products come with a high price point.

Which brand has more products containing niacinamide, Simple or Allies of Skin?

Simple features niacinamide across its products on this page, whereas Allies of Skin includes it as a key ingredient in its range as well.

The British Journal of Dermatology, 2002Antioxidants, 2021

Do any products from Simple or Allies of Skin contain fragrance?

Every product on this page from both Simple and Allies of Skin lists no fragrance in its ingredients.

Which brand offers better results for texture improvement and fast results?

Allies of Skin does better for fast results and texture improvement among the products on this page.

Simple or Allies of Skin for oily skin?

For oily skin, Lovi rates both Simple and Allies of Skin as having a Superior routine fit, though Simple is often noted by reviewers for being lightweight and value-friendly. Niacinamide, a key ingredient found across the products on this page, helps reduce cutaneous pigmentation and regulates skin tone.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Allies of Skin for sensitive skin?

Simple is gentler on sensitive skin, whereas Allies of Skin offers calming serums with fast results despite a higher price point. Lovi rates the fit for sensitive skin as High for Simple and Superior for Allies of Skin.

Simple or Allies of Skin for acne-prone skin?

Both Simple and Allies of Skin have a High routine fit for acne-prone skin on the products on this page. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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