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Some By Mi vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Purito are Korean skincare brands known for gentle, effective formulations. The 2016 establishment offers targeted serums, cleansers, toners, and moisturizers featuring niacinamide, centella asiatica, and salicylic acid, while the 2017 label cherishes soothing moisturizers, sunscreens, and makeup removers. Both options suit dry and sensitive skin, yet the former addresses acne, dark spots, and aging through active ingredients, whereas the latter provides reliable nourishment for a calm complexion.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

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Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Some By Mi and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Purito products

People Say

Some By MiPurito
  • Lightweight and fast absorbing Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
  • Gentle formulation Often MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydrating and moisturizing Often MentionedMostly Mentioned
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Calms redness and soothes skin Sometimes NotedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
  • Improves skin texture Mostly MentionedRarely Noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
    • “plump — Purito Centella Unscented Toner”
  • Clears and controls acne Often MentionedRarely Noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Strong scent or fragrance Often MentionedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
  • Insufficient moisture Rarely NotedOften Mentioned
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “need to put a little bit more — Some By Mi Snail Truecica Miracle Repair Serum”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes purging or breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”

Some By Mi vs Purito routines for dry skin

See multi-brand routine · 98% fit

Some By Mi vs Purito routines for oily skin

See multi-brand routine · 97% fit

Some By Mi vs Purito routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Some By Mi or Purito: which is better?

Purito tends to do better for lightweight hydration, soothing redness, and gentle care, whereas Some By Mi is stronger for clearing acne and improving skin texture. Both brands achieve equal routine fit levels for dry, sensitive, dry sensitive, oily, and dark spot skin types.

What is the difference between Some By Mi and Purito?

Purito does better for lightweight and fast absorbing formulas, gentle formulation, hydration, and calming redness, while Some By Mi excels at improving skin texture and clearing acne. For overall routines, Purito holds a Superior fit for acne-prone, mature, and combination skin, whereas Some By Mi achieves a High fit for those same skin types.

Some By Mi or Purito for dry skin?

Both Some By Mi and Purito are well-suited for dry skin, earning a Superior routine fit on the products on this page. Reviewers note that Purito excels with lightweight and soothing moisturizers, while Some By Mi offers effective hydrating treatments and cleansers.

Some By Mi or Purito: which moisturizer is better?

Purito offers better moisturizers because reviewers note they are soothing, calming, and lightweight, whereas Some By Mi moisturizers are sometimes noted for having insufficient moisture.

Which is more affordable, Some By Mi or Purito?

The products on this page do not feature pricing information, so a comparison of affordability between Some By Mi and Purito cannot be made.

Some By Mi or Purito: which brand has better acne-clearing treatments?

Some By Mi is better for clearing and controlling acne among the products on this page, whereas Purito excels in gentle formulation and calming redness.

Some By Mi or Purito for oily skin?

For oily skin, Some By Mi and Purito both offer a High routine fit on the products on this page. Some By Mi stands out for acne-clearing and texture-improving results, while Purito performs better for lightweight, soothing hydration.

Some By Mi or Purito: which sunscreen is better?

Purito offers the Daily Soft Touch Sunscreen which has a Superior Lovi fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, acne-prone skin, and mature skin. Some By Mi provides the V10 Hyal Air Fit Sunscreen, which achieves a High Lovi fit level across those same skin types.

Some By Mi or Purito for sensitive skin?

Both Some By Mi and Purito achieve a Superior Lovi fit for sensitive skin. Purito does better for gentle formulation, while Some By Mi helps with skin texture.

Some By Mi or Purito for acne-prone skin?

Purito is a Superior fit for acne-prone skin, while Some By Mi is a High fit. Reviewers note that Purito does better for calming redness and soothing skin, whereas Some By Mi excels at clearing and controlling acne.

Some By Mi or Purito for skin with dark spots?

For skin with dark spots, both brands offer products on this page with strong results, but Purito achieves a superior routine fit overall compared to Some By Mi's high fit. Topical niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Purito for mature skin?

Purito is a better fit for mature skin, achieving a Superior routine fit compared to Some By Mi's High rating. Reviewers frequently note that Purito provides lightweight, soothing, and calming moisturizers that help care for mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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